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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. Emily Jarabek wrote: February 26, 2013 9:19pm

    SonoSpheres
    SonySpheres

    Reply
  2. Lori M. Smith wrote: February 26, 2013 9:20pm

    RoundSound

    Reply
  3. Lori Smith wrote: February 26, 2013 9:21pm

    Round Sound

    Reply
  4. seezache wrote: February 26, 2013 9:22pm

    MeeBall

    Reply
  5. JKO wrote: February 26, 2013 9:25pm

    The Sony Orbis Sound

    Reply
  6. PETER wrote: February 26, 2013 9:25pm

    MUSICAIR

    Reply
  7. Brent Facepuller wrote: February 26, 2013 9:26pm

    Tuneticles

    Reply
  8. Eric Espinosa wrote: February 26, 2013 9:26pm

    Wow…really…I’m shocked to see that what I came up with hasn’t been posted! Funnier yet is I see another has come up with my name for it, moments after i sent in my original post! Only difference, mine has meaning. It’s ORBIS, not Orbis.

    Reply
  9. Tuan-Linh wrote: February 26, 2013 9:27pm

    Sony XPERIA Touch, or XTouch.

    Sony AudioTouch, or SoundTouch.

    Sony SphereTouch.

    Reply
  10. tyler wrote: February 26, 2013 9:28pm

    Sony pod
    Sony Audipod
    Sony Pod
    Sony Bloopod
    Sony Soundpod

    Reply
  11. Shukai wrote: February 26, 2013 9:28pm

    Xpheria (which stands for Express Sphere)
    Spherony (combination of sphere and sony)

    Reply
  12. WESt9891 wrote: February 26, 2013 9:32pm

    Sony Serenity
    Sony Ovum
    Sony Nucleos
    Sony Sākuru
    Sony Sircle
    Sony Sufia
    Sony Baunsu
    Sony Tamago 卵

    Reply
  13. Annie wrote: February 26, 2013 9:34pm

    Sony Air-man
    Sony Orb-man
    Sony Dome

    Reply
  14. Nicole T. wrote: February 26, 2013 9:35pm

    P.A.S. Ball
    Portable Audio Speaker Ball by Sony

    “Music on-the-go has never been so easy as with the new P.A.S Ball by Sony. It’s compact, wireless, and mobile.”

    I would have a advertise the compact and wireless feature of the P.A.S Ball by playing music and having it tossed like a real ball while songs are played and have it go on a journey through the city and country with various Sony users.

    Reply
  15. Dmitriy wrote: February 26, 2013 9:35pm

    Sony Tembo, Sony Masendako, Sony Ro-muziko, Sony Globulus, Sony Globus, Sony Bumbu, these are just a few interesting ones.

    Reply
  16. Mikel Potts wrote: February 26, 2013 9:35pm

    SoundAbout

    Reply
  17. Amed wrote: February 26, 2013 9:46pm

    “Sonydito” it means little sound.

    Reply
  18. st5brbhd wrote: February 26, 2013 9:49pm

    Sony MusiCan

    Reply
  19. Jan Arntorp wrote: February 26, 2013 9:53pm

    Orb by Sony. Orb-it by Sony.

    Reply
  20. Johnny Phung wrote: February 26, 2013 9:54pm

    Sony Mo
    Sony Pods
    Sony Tone
    Sony Vibe

    The name should be small and compact like the product.

    Just for laughs: The Aud-Ball.

    Reply
  21. johnathan wrote: February 26, 2013 9:55pm

    Sony ISOS, which stands for Intelligent Sound Orb Speakers.
    I came up with this name to incorporate the ingenuity and ease of user functionality of the speakers. The name is catchy and fits in the endless world of tech savvy vocabulary.

    Reply
  22. Kalen Lancaster wrote: February 26, 2013 9:57pm

    Sony Pal, Sony Boom, Sony Rewind, Sony Round, Sony B, Sony Sphere, Sony Round Ball, Beat Ball, Sony Imma, Beat Treat, Sound Pal, Around Sound, Sony’s Around Sound, Buzz Ball, Sony Buzz, Channel ball, Music Ball, Beat 360, Music Beat 360, Sound Sphere, Sound Sphere 360, Music Round, Sony Music Round, Sony Globe, Globe 360, All Around Ball, Spherical 360, Sphere 360, Share Ball, SHARETOOTH, that is your winner…Sharetuth. Please pick me i work so hard and i have more ideas but i really like Sony’s Sharetuth it has a ring to it.

    Reply
  23. Isreal wrote: February 26, 2013 10:02pm

    St8ght balling

    Reply
  24. jerin francis wrote: February 26, 2013 10:04pm

    thunder ball

    Reply
  25. Geralynd Rodriguez wrote: February 26, 2013 10:04pm

    It doesnt have to be anything fancy.. why cant it just be
    “Sony Sound ball”
    “Sony Sound aka SS13″
    “Sony Sound 360″
    “Sony Vibe 360″

    Reply
  26. Bernhard Goetsch wrote: February 26, 2013 10:06pm

    SONY Dots
    SONY Wi-Fi Dots
    SONY LUNA (its surrounds you like the moon the earth, without being connected)
    SONY TSUKI (Moon in japanese)
    SONY audioROID

    Reply
  27. linh nguyen wrote: February 26, 2013 10:07pm

    SONY Boost

    Reply
  28. Vugar wrote: February 26, 2013 10:12pm

    Sony Bubble-Z

    Reply
  29. Mike Hennessie wrote: February 26, 2013 10:14pm

    The Sony Sorb

    Reply
  30. Isaac wrote: February 26, 2013 10:15pm

    Round Soundz

    Deciballs

    Reply
  31. Rrichard Harris-DeStarr wrote: February 26, 2013 10:18pm

    what tv character from the 70′s loved PINK? Tuscardero, Pinky Tuscardero, So call them TUSCARDERO’S, most people over 40 will get it and everyone else will love it once they get it.

    Reply
  32. Kenny wrote: February 26, 2013 10:19pm

    Sony Boost
    Pump up the music on-the-go with Boost

    Reply
  33. Ice wrote: February 26, 2013 10:19pm

    Sony sPIIq (‘speak)
    from sony headphone line piiq

    great sound and appealing design.

    for:
    music and
    spiiqing. (handsfree bluetooth)

    Reply
  34. Rachel wrote: February 26, 2013 10:23pm

    Sony SoundBomb
    Sony Curve
    Sony Soundmate

    Reply
  35. Martijn wrote: February 26, 2013 10:33pm

    You do know Sony already had pink balls in its collection? They were simply called “AIBO Pink Ball”. This one looks the same, albeit much less of a dog toy.

    Reply
  36. Lindy Huang wrote: February 26, 2013 10:36pm

    SoWi (Sony Wifi)
    Sweet
    Sosweet

    Reply
  37. Alfredo Tan, Jr wrote: February 26, 2013 10:38pm

    Sphaira

    Reply
  38. Steve wrote: February 26, 2013 10:39pm

    Sony sound sphere

    Reply
  39. Natasha Elliston wrote: February 26, 2013 10:39pm

    Sony Spheres

    Reply
  40. noah hazelwood wrote: February 26, 2013 10:41pm

    BoomBalls

    Reply
  41. Lindy Huang wrote: February 26, 2013 10:42pm

    MusicBox
    ConcertBall
    abox
    aball
    swing

    Reply
  42. Pro wrote: February 26, 2013 10:42pm

    ‘roll man’
    or
    ‘ball man’
    or
    ‘stereoalls’
    or
    ‘blasty orballs’

    Reply
  43. Farley wrote: February 26, 2013 10:42pm

    Round sound

    Reply
  44. Kenny wrote: February 26, 2013 10:43pm

    Sony Aura – Create your personal music Aura wherever you go

    Reply
  45. PRO wrote: February 26, 2013 10:46pm

    ‘orbots’
    ‘boomballs’

    Reply
  46. David wrote: February 26, 2013 10:47pm

    Sony spheroid

    Reply
  47. David wrote: February 26, 2013 10:56pm

    Sony Audiosphere.

    Reply
  48. delphier wrote: February 26, 2013 10:58pm

    sorock

    Reply
  49. Floyd Lu wrote: February 26, 2013 11:01pm

    Sony Sound Sphere
    Sony Sphere Touch
    Sony Globe Touch
    Sony Plutos
    Sony Neptunes
    Sony Mars
    Sony Deimos
    Sony Globeneticks
    Sony Soundkeneticks
    Sony Spherekeneticks
    Sony Orbneticks
    Sony Soundneticks
    Sony Sound Globe
    Sony Mach Sphere
    Sony Sphere Wave
    Sony Sound Travel
    Sony Wave Orb
    Sony Orbit
    Sony Rumble Orb
    Sony Rumble Sphere
    Sony Orbital wave
    Sony Digital Orb
    Sony Digital Sphere
    Sony Sphere Ball
    Sony Ball Wave
    Sony Echo ball
    Sony Dream Orb
    Sony Dream Sphere
    Sony Dream Cloud
    Sony Big Bud
    Sony Starfall
    Sony Comet

    Reply
  50. Steve wrote: February 26, 2013 11:02pm

    The Orb
    The Pearl
    The Box
    Orbit
    Agate
    Steely
    Dark Star

    Reply

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