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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Vickie Armstrong wrote: February 26, 2013 7:43pm

    Sony music balls
    Sony beat um balls

    Reply
  2. Manheet wrote: February 26, 2013 7:43pm

    WalkBall
    BlueBall (blue for Bluetooth)

    Reply
  3. brian easley wrote: February 26, 2013 7:50pm

    The all new Sony Wow

    Reply
  4. Soumak wrote: February 26, 2013 7:51pm

    Sony Sonique — Feel the G’s
    Sony Melons
    Sony Shell

    Reply
  5. Peter wrote: February 26, 2013 7:52pm

    ThunderBalls or BeatBalls

    Reply
  6. Nick wrote: February 26, 2013 7:52pm

    SONY BEATBALL
    Sony blueglobe
    SONY EGGSPLODE
    Sony Portaball
    SONY BALLISTIC

    Reply
  7. James wrote: February 26, 2013 7:55pm

    P.A.B. Its not only ‘cute’ but acronyms are trendy.. or P.A.B.ST. Blue (Pink Audio Balls Stereo -bluetooth)… but I’m sure there is a trademark infringement there

    Reply
  8. Vlad wrote: February 26, 2013 7:58pm

    Sony Handible!

    Reply
  9. gwmccomb wrote: February 26, 2013 7:59pm

    Sony Portal
    Sony Squee
    Sony Mystic

    Reply
  10. Kyle Fu wrote: February 26, 2013 8:02pm

    Sony Bubble

    Reply
  11. Sylvain Michel wrote: February 26, 2013 8:03pm

    Sound Bubble
    Sound Planet
    Sony Bubbly

    Reply
  12. J wrote: February 26, 2013 8:05pm

    Sony Om (like the Sanskrit syllable)

    Reply
  13. Mitchell Farmer wrote: February 26, 2013 8:05pm

    XPERIPOD

    Reply
  14. soumak wrote: February 26, 2013 8:05pm

    Sony Meld (mobile electronic listening device)
    Sony Weld (wireless electronic listening device)
    Sony Os — make it part of your diet

    Reply
  15. Ari Fatah wrote: February 26, 2013 8:06pm

    Sony Audio Pellet.
    Sony SoundSphere.
    Sony Porti-Ball (i.e. portable ball)
    Sony Round Sound.
    Sony Boom Ball.
    Sony Crystal Sphere.
    Sony Connecti-ball speaker (alluding to the connectivity features of the speaker)
    Sony Sound Ball.
    Sony Orb Audio.

    Reply
  16. Deepak Rawat wrote: February 26, 2013 8:08pm

    Musical Orbit-On the go!

    Reply
  17. David wrote: February 26, 2013 8:09pm

    Sony Ripple
    Big big 360 filling sound from small package
    Descriptive science ripple effect

    Reply
  18. Sabrina H wrote: February 26, 2013 8:11pm

    Moxy by Sony (instead of “moxie”)
    Hi-Fi

    Reply
  19. Alvaro wrote: February 26, 2013 8:11pm

    Sonospehere

    Reply
  20. Gregory Flack wrote: February 26, 2013 8:14pm

    Orbs

    Reply
  21. celtavonce wrote: February 26, 2013 8:15pm

    SONY Soundy

    Reply
  22. David D wrote: February 26, 2013 8:17pm

    Sony Ripple
    Large filling 360 sound from a small package

    Reply
  23. DIxson wrote: February 26, 2013 8:18pm

    Sony Adora Ball

    slogan:Music Be Adorable

    Reply
  24. Luis wrote: February 26, 2013 8:18pm

    Sony SoundPod

    Reply
  25. Dixson wrote: February 26, 2013 8:21pm

    AdoraBall

    slogan: Music Be Adorable

    In Chinese market : 爱多喇

    Reply
  26. Gregory Flack wrote: February 26, 2013 8:24pm

    VolNutz

    Reply
  27. yash wrote: February 26, 2013 8:27pm

    SONY Twiddle Orb
    And The Tagline Could be “We’ve Just Got Twiddling”

    Reply
  28. rob wrote: February 26, 2013 8:30pm

    Spiritus
    Voce
    Vox

    Reply
  29. Guadalupe Arellano wrote: February 26, 2013 8:31pm

    Name them snoz berries.

    Reply
  30. E.L. wrote: February 26, 2013 8:31pm

    Audiorblies (Orblies for short)

    Reply
  31. Emanuel Co wrote: February 26, 2013 8:33pm

    Sonic Sphere
    Beat Balls
    Audio Sphere
    Music Sphere
    Beat 360
    Sonic Globe
    Music Globe
    Sound Globe

    Reply
  32. JohnBritt wrote: February 26, 2013 8:37pm

    SonyPink4u

    Reply
  33. Tyler wrote: February 26, 2013 8:39pm

    Sony Velocity
    or Sony Electrify

    Reply
  34. sayom wrote: February 26, 2013 8:39pm

    Sexy pink, bleed pink, heatstoping mobile speakers.

    Reply
  35. Diego wrote: February 26, 2013 8:41pm

    Sony Ballistic

    Reply
  36. Hotwire007 wrote: February 26, 2013 8:45pm

    sony soundsphere
    somy soundsphere 360(degrees)
    sony miniboombox!!!
    sony sound-more wire-less

    Reply
  37. jim phillips wrote: February 26, 2013 8:47pm

    How about the Sony O2. Like oxygen, you need it to live.

    Reply
    1. John wrote: February 27, 2013 12:52am

      Orbo

      Reply
    2. Steve wrote: February 27, 2013 1:05am

      sony zerO..wireless speakers zero wires

      Reply
    3. jyoti tulsani wrote: February 27, 2013 4:09am

      Pinku Tama – pink balls
      or
      Pinku – pink
      or
      tama – balls
      Its a japanese meaning balls
      pinku tama means pink balls
      sony is a japanese company..

      Reply
    4. Zaheer Khan wrote: February 27, 2013 7:48am

      liscatch or
      lisround or
      lisear or
      ear catch or
      catch ear

      Reply
  38. dave wrote: February 26, 2013 8:47pm

    Beat balls for the Cure.
    Licks
    Go Round(s)
    gO
    Soundroid
    Orbot
    Xpheria/Xpherion
    Sound Station Go
    Travel song
    Porta-party
    Oms

    Reply
  39. Ray wrote: February 26, 2013 8:51pm

    Pow wow

    Reply
  40. lenvin wrote: February 26, 2013 8:55pm

    Xperia Sound, Xperia Boom

    Reply
  41. Luis Lopez wrote: February 26, 2013 8:57pm

    Sony Xperia Senza

    Reply
  42. Lisa McInnis wrote: February 26, 2013 9:06pm

    Sony Sonic Balls
    Sonics
    SSB

    Reply
  43. Samuel Chang wrote: February 26, 2013 9:07pm

    “Sony Audio Ball” or “Sony Sound Orb”.

    Reply
  44. J Ko wrote: February 26, 2013 9:08pm

    Round Mound of Sound.
    SoundGlobe (note, joined word).
    Sony R.A.W. (Round.Audio.Wireless.)
    WARball.

    Reply
  45. Rithish wrote: February 26, 2013 9:09pm

    Sony BeatsBall
    or
    Sony MusicBubble
    or
    Sony MusicBall
    or
    Sony XplodBall
    or
    Sony XplodMarble

    Reply
  46. Steve wrote: February 26, 2013 9:10pm

    Sony BoomBalls

    Reply
  47. sue wrote: February 26, 2013 9:11pm

    Sony boom

    and u could play song here comes the boom

    Reply
    1. sandip wrote: February 27, 2013 4:02am

      WiMoSpea

      Reply
  48. Danielle wrote: February 26, 2013 9:13pm

    Sony Circular Echo or Sony Globular

    Reply
  49. Ryan wrote: February 26, 2013 9:18pm

    Sony Orbis

    Reply
  50. Kristjan wrote: February 26, 2013 9:19pm

    Sony Salaya

    Reply

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