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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. Fonta wrote: February 26, 2013 6:34pm

    Pet Rock

    Reply
  2. Tram wrote: February 26, 2013 6:35pm

    Orb Solo
    Solo

    Reply
  3. Jeff wrote: February 26, 2013 6:37pm

    Aural Detonator…because it looks like a thermal detonator from Star Wars.

    Reply
  4. Todd wrote: February 26, 2013 6:37pm

    Pet Rocks

    Reply
  5. Tram wrote: February 26, 2013 6:37pm

    Sony Solo
    Sony Orb

    Reply
  6. Erni wrote: February 26, 2013 6:39pm

    Sony Round Sound.

    Reply
  7. chris bass wrote: February 26, 2013 6:41pm

    Sony Wireless Portaballs – spherical speakers filling your space with sound

    Reply
  8. Kenneth Coleman wrote: February 26, 2013 6:42pm

    Sony earth

    Reply
  9. Tom wrote: February 26, 2013 6:43pm

    SoundAround

    Reply
  10. Jeff wrote: February 26, 2013 6:44pm

    1. SoundaSphere
    2. PortaBall
    3. RoundSound

    Reply
  11. ss0910 wrote: February 26, 2013 6:44pm

    SONY AROUND

    Reply
  12. Khiem Diep wrote: February 26, 2013 6:45pm

    Sony B BalliN
    You gonna do what? Gonna B BalliN!

    Sony CatastroSPHERE
    Sony AtmoSPHERE
    Sony RSquared
    Sony Grenade
    Sony Xplosive
    Sony X Sphere
    Sony Xspheriance
    Sony Shell
    Sony Impact
    Sony Impact-Ball
    Sony Audionade
    Sony AlienNade
    Sony CallBall
    Sony BallCall

    Reply
  13. arbin wrote: February 26, 2013 6:48pm

    Sony orb

    Reply
  14. Albert Qiu wrote: February 26, 2013 6:48pm

    Sony Globall (double “l”)

    Reply
  15. Dedi Kristanto wrote: February 26, 2013 6:50pm

    Sony Belly

    Reply
  16. Guillermo wrote: February 26, 2013 6:52pm

    Sony egg

    Reply
  17. David wrote: February 26, 2013 6:53pm

    Sony BT Bangers

    Reply
  18. David Seijas wrote: February 26, 2013 6:53pm

    Sony START

    Reply
  19. Kenneth coleman wrote: February 26, 2013 6:54pm

    Sony wave ball Sony sky ball Sony moon Sony catch Sony invisible Sony round Sony ball one

    Reply
  20. Manuel wrote: February 26, 2013 6:54pm

    -Sony SeleneWave
    (Moon Goddess Selene + Soundwave)

    Reply
  21. Andre wrote: February 26, 2013 6:55pm

    Sony Surreal Surround

    Reply
  22. David wrote: February 26, 2013 6:55pm

    Sony BT Bangers

    Reply
  23. Dustin wrote: February 26, 2013 6:55pm

    WirelesSphere’s or WirelesSphears
    (Wireless Sphere, second one would help include HEAR)

    Quick and catchy!

    Reply
  24. Steve wrote: February 26, 2013 6:56pm

    Sony Sphereo

    Reply
  25. William L. Weaver wrote: February 26, 2013 6:57pm

    Sony Sphears…

    Reply
  26. ET wrote: February 26, 2013 6:59pm

    Sony SurRound

    Reply
  27. Manuel wrote: February 26, 2013 7:00pm

    Sony Moonsound

    Reply
  28. Melissa wrote: February 26, 2013 7:02pm

    1. Sony Echo
    2. Sony Sonic
    3. Sony Emit
    4. Sony Sphere
    5. Sony Orb
    6. Sony Bullet

    Just some ideas. My favorite is Sony Echo :)

    Reply
  29. Jie wrote: February 26, 2013 7:03pm

    Sony Satellite Sound

    Reply
  30. Alex14123 wrote: February 26, 2013 7:03pm

    Audio go

    Reply
  31. Scott wrote: February 26, 2013 7:03pm

    Mu-sphere
    Muxphere

    Reply
  32. Jimmy wrote: February 26, 2013 7:07pm

    The Sony ORB

    Reply
  33. William wrote: February 26, 2013 7:08pm

    Sony Klink

    Reply
  34. seaton wrote: February 26, 2013 7:08pm

    boom ball

    Reply
  35. seaton wrote: February 26, 2013 7:09pm

    boomball

    Reply
  36. William wrote: February 26, 2013 7:14pm

    or if “Klink” still isn’t good try “B’link” with the B’ it stands for blue tooth and it links also it describes its size. “Klink” can stand for how it links in various ways for pure enjoyment or entertainment.

    Reply
  37. Brandon wrote: February 26, 2013 7:14pm

    The Pluto (for white)
    The nebula (for black)
    The Mercury (for pink)

    Or

    The atom series
    And the proton (for pink), the electron (for white), and the neutron (for black)

    Reply
  38. Daniel Nolte wrote: February 26, 2013 7:15pm

    Sony PopPellet
    Sony PlayPellet

    Reply
  39. Greg wrote: February 26, 2013 7:15pm

    The Sony Bluetooth Audio Sound Speakerphone – also known as the Sony BASS-bal

    Reply
  40. Parker Parrett wrote: February 26, 2013 7:16pm

    Sound sphere
    Big sound, affordable price, small package

    Reply
  41. Mark wrote: February 26, 2013 7:18pm

    Sony Bring
    Sony Tap

    Reply
  42. zhu wrote: February 26, 2013 7:19pm

    DuDu Ball

    Reply
  43. Brandon wrote: February 26, 2013 7:22pm

    The Sonus Pila (sonus is Latin for sound and Pila is either a ball used for games or a decorative ball) or just the Sony Pila

    Reply
  44. Minh Pham wrote: February 26, 2013 7:24pm

    Sony SoundBound

    Reply
  45. Brett wrote: February 26, 2013 7:25pm

    Sony RoundSound
    Blast
    Waveroller

    Reply
  46. Ken wrote: February 26, 2013 7:27pm

    Soundy (it pronounce like Sony and it’s about Sound; also, it is round)

    Reply
  47. Louis wrote: February 26, 2013 7:29pm

    Sony Orbs

    Reply
  48. david fung wrote: February 26, 2013 7:32pm

    iBall
    or
    AudBall
    or
    BallforAll

    Reply
  49. Steven Hyleck wrote: February 26, 2013 7:39pm

    sony’s sound sphere…

    Reply
  50. Sanyam Kumar Tanwar wrote: February 26, 2013 7:41pm

    DHUVANI~~
    tHe LiL soUnd glObe .

    (‘dhuvani’ is for ‘sound’ in Hindi)

    Reply

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