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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. LaDawn wrote: February 26, 2013 5:32pm

    Soundarounds
    Or
    RoundSounds

    Reply
  2. Athena wrote: February 26, 2013 5:34pm

    Blu-balls
    Blu- for blue tooth

    Reply
  3. Linh wrote: February 26, 2013 5:37pm

    Sony Rebound

    Reply
  4. Danyal Ansari wrote: February 26, 2013 5:39pm

    -sony explosion
    -sony ultra sound
    -sony maximize
    - If you make them in more color then you could name them Rainbow max
    -sony wonder

    Reply
  5. arthur gussman wrote: February 26, 2013 5:40pm

    sony sonorous

    Reply
  6. Dawn Stevenson wrote: February 26, 2013 5:42pm

    B.M.W.’s by Sony

    BLUETOOTH. MOBILE. WIRELESS. speakers

    Reply
  7. Manheet wrote: February 26, 2013 5:44pm

    WalkBall

    Reply
  8. Owen wrote: February 26, 2013 5:45pm

    Boob tube

    Reply
  9. Owen wrote: February 26, 2013 5:45pm

    Audio Orb

    Reply
  10. Vincent Wilson wrote: February 26, 2013 5:49pm

    I will give you the name for your pink ball from a recent vision or dream of mine. You should called the pink ball ” Sony Odyssey”. The Word Odyssey mean adventure, excitement, long journey from the dictionary. Hope you can get back to me for more ideas from my visions for your Organization. Thank You.

    Reply
  11. Rouzbeh wrote: February 26, 2013 5:49pm

    My suggestions:
    1- Sony Speak
    2- CuteBall
    3- Magicball
    4- Magic S
    5- Sony Magic

    Reply
  12. bt wrote: February 26, 2013 5:50pm

    The Sony eggs

    Music is born.

    Reply
  13. Chas wrote: February 26, 2013 5:52pm

    Perkel

    Pink Perkel, Black Perkel, White Perkel
    Hold the pickle….It’s a Perkel

    Reply
  14. Mandra wrote: February 26, 2013 5:52pm

    Roundabouts

    Reply
  15. Thad wrote: February 26, 2013 5:53pm

    “Sound Drops”. By the pool, or on the deck. Drop the sound where you want it! SONY. Making Life Better.

    Reply
  16. Sal wrote: February 26, 2013 5:54pm

    Eye Balls

    Reply
    1. Blaine Dunn wrote: February 28, 2013 11:03am

      Sony Orbio

      Reply
  17. Todd wrote: February 26, 2013 5:54pm

    Easter Egg

    Reply
  18. mike wrote: February 26, 2013 5:56pm

    Sony Curve

    Reply
  19. Lucinda wrote: February 26, 2013 5:56pm

    Sony Chutzpah

    Reply
  20. Irma perez wrote: February 26, 2013 5:57pm

    can we name chibola mean marble
    or my favorite is (sony knika)sound

    Reply
  21. mary janssen wrote: February 26, 2013 5:58pm

    Sony Brain Cell or Sony Brain Ball

    The brain is with us all the time, it’s easy to carry, works wirelessly and simply makes life livable and enjoyable.

    Reply
  22. Todd wrote: February 26, 2013 5:59pm

    Sony Cojones

    Reply
    1. Todd wrote: February 26, 2013 6:39pm

      Pet Rock
      Ka-BLOOM!

      Reply
  23. Sal wrote: February 26, 2013 6:00pm

    Surround

    Reply
  24. zlatko wrote: February 26, 2013 6:04pm

    pink panter

    Reply
  25. Leo wrote: February 26, 2013 6:07pm

    Sonic Sphere

    Reply
  26. Eliuth wrote: February 26, 2013 6:10pm

    shmeg

    Reply
  27. JCR wrote: February 26, 2013 6:13pm

    sonball // soundball // sony soundball

    Reply
  28. Sal wrote: February 26, 2013 6:15pm

    Orb Solo

    Reply
  29. Charlie wrote: February 26, 2013 6:18pm

    Sony C.O.W (Communications Orb Wonderball)
    Sony BB (Bluetooth Ball)
    Sony BEAN (Bluetooth Electronics and NFC)

    Reply
  30. Vincent Wilson wrote: February 26, 2013 6:18pm

    My second option for the pink ball is ” Sony Aquatic ”. But my first choice is as I first mention ” Odyssey ” which mean long adventure. The name came to me in a Vision or Dream about Two Weeks ago for a Night Club, idea of mine, but I lack the money to let it happen. Hope this will work for your Pink Ball. Good Luck. Thank You for the opportunity.

    Reply
  31. Noah Bloom wrote: February 26, 2013 6:19pm

    Sony Specks
    Sony Jam (my personal favorite)
    Sony Impulse

    Reply
  32. Yang wrote: February 26, 2013 6:19pm

    (Sony S.Speaker) The “S” can be mean Sony, Sound & Sphere.

    Reply
  33. Todd wrote: February 26, 2013 6:20pm

    Introducing The Sony KaBLOOM!

    Reply
  34. william wrote: February 26, 2013 6:21pm

    Sound-Z.

    Reply
  35. Billy wrote: February 26, 2013 6:21pm

    NoSy

    Reply
  36. Mike Thompson wrote: February 26, 2013 6:21pm

    I would attempt to play off of the bluetooth connection along with Sony’s overall forward looking vision with respect to its entertainment products and call them:

    Sony “Nodes” excellent way to speak to the wireless and overall integration into your home theater systems. A marketing campaign could be built around adding “Nodes” to you gear or setup.

    But yea Sony Nodes. Hope I get close :) Could use a job! ;)

    Reply
  37. Eric Michaud wrote: February 26, 2013 6:23pm

    How about “Orbz”?

    Reply
  38. LENA KARALNIK wrote: February 26, 2013 6:23pm

    SONY BEAT BALL

    Reply
  39. Lucinda wrote: February 26, 2013 6:23pm

    The Sony KaBLOOM!

    Reply
  40. Todd wrote: February 26, 2013 6:24pm

    Sony KaBLOOM!

    Reply
  41. dan wrote: February 26, 2013 6:27pm

    Sony Dots

    Reply
  42. keith wrote: February 26, 2013 6:27pm

    GoBeats

    Reply
  43. Gordana wrote: February 26, 2013 6:27pm

    I had come up with Sound Sphere, but noticed others had posted the same name. How about: Audio Ball, or Tone Globe, or Sphune (Sphere and Tune together).

    Reply
  44. Russell wrote: February 26, 2013 6:29pm

    SSpore ( For Sound Spore)

    Reply
  45. Maria wrote: February 26, 2013 6:31pm

    Sony Sur(round) ball

    Reply
  46. Haytham wrote: February 26, 2013 6:31pm

    Odyoball

    Audible / Audio Ball

    Reply
  47. Rawle wrote: February 26, 2013 6:32pm

    Sorb (Sony Orb)

    Reply
  48. Blaine wrote: February 26, 2013 6:32pm

    Sony Protrax

    Reply
  49. Todd wrote: February 26, 2013 6:33pm

    Pet Rocks!

    Reply
  50. Fonta wrote: February 26, 2013 6:34pm

    Pet Rocks!

    Reply

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