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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Steven wrote: February 26, 2013 4:39pm

    how about the Sony Komen. Named after Susan G Komen. Sony could do something nice and donate a portion of the profits to cancer research as well as turn a profit. A win-win situation for the company and the community.

    Reply
  2. Ally wrote: February 26, 2013 4:39pm

    Orbz

    Reply
  3. Ally wrote: February 26, 2013 4:40pm

    Sony Orbz

    Reply
  4. Seamon Kang wrote: February 26, 2013 4:41pm

    Here’s what I have in mind!

    +Sony Audio Bomber

    +Sony glObe

    +Sony Rubix (something completely oxymoronic – ha is that even a word)

    I hope I caught at least a glimpse of your attention!

    Reply
  5. Andy wrote: February 26, 2013 4:42pm

    Sony MoBall

    Reply
  6. Albert Chang wrote: February 26, 2013 4:42pm

    Sony Surround

    Reply
  7. Lulie wrote: February 26, 2013 4:43pm

    Sony’s RolliAlong is
    Singing a Song!

    Reply
  8. Brian Aungst wrote: February 26, 2013 4:43pm

    Sony Boom Ball – simple, elegant and an update to the boom box

    Reply
  9. Steven Herring wrote: February 26, 2013 4:44pm

    Sony Sphere

    Reply
  10. shelby wrote: February 26, 2013 4:44pm

    Sony the “KOR” Keeps On Rolling

    Reply
  11. Kim Jacob wrote: February 26, 2013 4:46pm

    gO nads by Sony

    Reply
  12. Jeff wrote: February 26, 2013 4:46pm

    Sony Orbit.

    Reply
  13. Jeremy Holland wrote: February 26, 2013 4:47pm

    Call it Audorbé (sounds sexy, exotic, audio-centric, and fun)

    Reply
  14. Christian wrote: February 26, 2013 4:48pm

    Sony Sound Bomb

    Reply
  15. Gil wrote: February 26, 2013 4:48pm

    Sony Galaxy, because with Bluetooth it is universal!

    Sony SoundStar.

    You can also add 360 to the name because it has 360 degrees of sound, thanks to the unique top firing speaker that disperses the sound in all directions.

    Sony Galaxy 360
    Sony SoundStar 360

    Reply
  16. Brendan wrote: February 26, 2013 4:49pm

    Sony Bounceman, successor to the Walkman.

    Reply
  17. Brian wrote: February 26, 2013 4:50pm

    Sony BassBall ← best name so far, makes me want to buy one rite now!!! :) please pick it!!

    Reply
  18. Terri wrote: February 26, 2013 4:52pm

    Everybody LOVES the “SONY Tribble”

    Reply
  19. Sagan Davison wrote: February 26, 2013 4:53pm

    Sony Shockwave

    Reply
  20. Salem wrote: February 26, 2013 4:53pm

    sony Square

    Reply
  21. Charlz wrote: February 26, 2013 4:54pm

    Roundee Bump Que Ball of Fun Ballunz

    Reply
  22. Chris wrote: February 26, 2013 4:57pm

    Sony BT Sound Orb or just a Sony Sound Orb

    Reply
  23. Lulie wrote: February 26, 2013 4:59pm

    Prime5 Sound from Sony!
    Try Cheery Pink and Smile!

    Reply
  24. Troy Miller wrote: February 26, 2013 5:02pm

    Sony Marconi Speaker

    Reply
  25. Denny wrote: February 26, 2013 5:02pm

    Pinkerball

    Reply
  26. Bob Riley wrote: February 26, 2013 5:03pm

    Pink Orbs of Sounds

    Reply
  27. Heng Sok wrote: February 26, 2013 5:03pm

    O.. (pronoun Oh!)

    keep it simple :)

    Reply
  28. Mortez wrote: February 26, 2013 5:04pm

    Sony Moon 1
    Sony Moon Light

    Reply
  29. garrett wrote: February 26, 2013 5:04pm

    psyclops

    Reply
  30. Brett wrote: February 26, 2013 5:06pm

    Sony RoundSound
    Waveroller
    Blast

    Reply
  31. Trent wrote: February 26, 2013 5:06pm

    Sony’s MERCURY 1 SOUND SPHERE

    Reply
  32. Nathan wrote: February 26, 2013 5:07pm

    Sony SoundPod

    Reply
  33. Brett wrote: February 26, 2013 5:08pm

    Sony RoundSound

    Reply
  34. Kirk Baker wrote: February 26, 2013 5:13pm

    “Take 5″ 5-hr battery life Bluetooth speakers by Sony

    Reply
  35. Robert Yi wrote: February 26, 2013 5:14pm

    1. Palm 360
    2. Palls (palm + balls)
    3. Paldio (palm + audio)

    Reply
  36. Steve wrote: February 26, 2013 5:16pm

    Sound Sphere
    Tune Ball

    Reply
  37. Greg wrote: February 26, 2013 5:18pm

    Bubble Gum Round Sound

    Reply
  38. Michale Robinson wrote: February 26, 2013 5:22pm

    Sony Sound Sphere

    Reply
  39. Taylor Durbin wrote: February 26, 2013 5:23pm

    Sony Audi-Orbs

    Reply
  40. oscar wrote: February 26, 2013 5:24pm

    Just Sony Balls. Easy to remember, funny to remember and for the press to write about a lot.

    I am sure these are already getting much more attention than if they were not referred to as Pink Balls.

    Reply
  41. Vincent wrote: February 26, 2013 5:24pm

    Pink Haro
    Orb

    Reply
  42. Gabriel wrote: February 26, 2013 5:25pm

    1.Sony beat drop
    2.Sony Statickz
    3.Xperia note
    4.Sony Novo
    5.Sony Qurb Pro

    Reply
  43. David Talbot wrote: February 26, 2013 5:25pm

    Echo’s or wecho’s (wireless)…or, just echo balls.

    Reply
  44. Andrew wrote: February 26, 2013 5:26pm

    The Sony Vortex

    Reply
  45. wing wrote: February 26, 2013 5:26pm

    Sony Moon Shadow
    Shape of the moon, shadow companion to your music player.

    Reply
  46. Jeff wrote: February 26, 2013 5:27pm

    Glorb speakers

    Reply
  47. Ram wrote: February 26, 2013 5:28pm

    Sony Spheaker.
    Play it. Hear it. Spheak it.

    Reply
  48. Mann Holloway wrote: February 26, 2013 5:29pm

    Sony Watts.

    Reply
  49. Brent Facepuller wrote: February 26, 2013 5:29pm

    Toneticles

    Reply
  50. Andrew wrote: February 26, 2013 5:30pm

    Sony Vortex

    Reply

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