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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Hoot Gibson wrote: March 7, 2013 9:33am

    Sony Sound Spherous

    Reply
    1. Bob Grove wrote: March 7, 2013 8:01pm

      Goof balls

      Reply
  2. Dale Martin Wagner wrote: March 7, 2013 10:47am

    SONY Nomads
    SONY Nomadix
    SONY Nomadic

    Reply
  3. Blaine wrote: March 7, 2013 11:18am

    Sony Orichal.
    (The rules said 3 entries are allowed, this is my second. I hope I’m not breaking any rules by adding my second entry in another post.)

    Reply
  4. Richard wrote: March 7, 2013 11:36am

    Sony Wee

    Reply
  5. Sharkey wrote: March 7, 2013 12:23pm

    Hi
    How about “resonyte”, as in resound or resonate – ” to become filled with sound, to expand, to intensify or to amplify the sound of” resonate, except with SONY in the name
    reSONYte

    I love my Sony reSONYte(s)

    Reply
  6. Joseph wrote: March 7, 2013 12:32pm

    These are better called the “sony audio PONGS”

    Reply
  7. Brandon wrote: March 7, 2013 1:32pm

    Music Orb

    Reply
  8. Brandon wrote: March 7, 2013 1:33pm

    Sony Cosmos

    Reply
  9. Brandon wrote: March 7, 2013 1:35pm

    Sony Stone

    Reply
  10. sharkey wrote: March 7, 2013 2:05pm

    how about “rocks” maybe an odd spelling to differentiate, “rox” or something along those lines.

    In use, it’s a noun and/or a verb…”Sony rocks!”

    Reply
  11. Kellan Cathal wrote: March 7, 2013 2:52pm

    Entry 1:
    Sony Xinos

    Entry 2:
    Sony Sround

    Entry 3:
    Sony AriaS

    Reply
  12. Shehan wrote: March 7, 2013 4:15pm

    Name it
    The Sony Egg

    Reply
  13. Bill wrote: March 7, 2013 5:14pm

    I think Sony should name them “ORBERS”

    Reply
  14. Denise wrote: March 7, 2013 6:16pm

    For some reason I don’t see my entry let me try this again….
    Sony “All Souled Out”
    Sony Speak Ups
    Sony Swagmen

    Reply
  15. Fresno wrote: March 7, 2013 6:35pm

    Pink Ears

    Reply
  16. Steve wrote: March 7, 2013 8:57pm

    1. Sony Orions (after Orions Belt stars)
    2. Sony Pluto

    Reply
  17. Elizabeth C. wrote: March 7, 2013 9:27pm

    1. Sony Bobo
    2. Sony Popball
    3. Sony Wiball

    Reply
  18. Cindy wrote: March 7, 2013 10:16pm

    Sony Globe
    Sony Bodpod
    Sony Peapod
    Sony Capsule
    Sony OnTheGO
    Sony Move
    Sony Eggster
    Sony miniPower
    Sony Touch

    I could not find my previous post….

    Reply
  19. Dan wrote: March 8, 2013 12:58am

    Sony hEARS. It’s simple and memorable.

    Reply
  20. arqam nasir wrote: March 8, 2013 2:05am

    Entry 1:
    Sony Boom
    Entry 2:
    Sony Acoustics
    Entry 3:
    Sony Orbs

    Reply
  21. myreya wrote: March 8, 2013 10:58am

    Sony _ onyx

    Sony _ isla

    Sony_ sonyx

    Sony_ares

    Reply
  22. myreya wrote: March 8, 2013 11:00am

    isony

    Reply
    1. myreya wrote: March 8, 2013 11:04am

      Sonyi

      Reply
  23. Beth wrote: March 8, 2013 12:00pm

    SoundBlips
    Oricles
    Auricles

    Reply
  24. Fallon wrote: March 8, 2013 4:14pm

    Sony Palls (pause)
    Sony sound bomb
    Sony buckshots

    Reply
  25. Ocelotl77 wrote: March 8, 2013 6:25pm

    Introducing the new wireless bluetooth (Sony A2 Sound Sphere)

    Reply
  26. Richard wrote: March 8, 2013 6:35pm

    Sony Go

    Reply
  27. sharkey wrote: March 8, 2013 7:11pm

    ok… last one

    Sony Girlz (or whatever spelling you want)

    “Sony…Look how far we’ve come from walk-MAN.” (you know you can do alot with that.)

    Yeaahh…..

    Reply
  28. Tomas wrote: March 8, 2013 11:07pm

    Hi,
    Let’s call it Smart Eggs. It reminds me an egg and due to simple connection this is “smart”

    Reply
  29. Daniel Solarte wrote: March 8, 2013 11:43pm

    BB Sound Blast.

    Reply
  30. John wrote: March 9, 2013 1:22am

    THEODOSI (god given in Greek)

    Reply
  31. Tony wrote: March 9, 2013 7:44am

    The Sony Stadium

    Reply
  32. van jay mcduffey wrote: March 9, 2013 11:28pm

    “The Sony “360″mobile speakers

    Reply
  33. Fidelio wrote: March 10, 2013 4:57am

    Sony EggSound
    SoSo (Sony Sound)
    SoBa (Sony Ball)

    Reply
  34. Sheridan wrote: March 10, 2013 8:23am

    The Sony 360

    But with the degree mark after the 360 :)

    Reply
  35. Sheridan wrote: March 10, 2013 8:26am

    Sony Bauble

    Reply
  36. Charles Gregory wrote: March 11, 2013 12:22pm

    Sony Pink Noiz.

    Reply
  37. Mike Moran wrote: April 23, 2013 9:01am

    Sony Sonic Spheres

    Reply
  38. Josh Roberts wrote: July 8, 2013 9:52am

    So, which of these brilliant and creative ideas won?

    Reply
    1. Kathleen wrote: July 11, 2013 1:49pm Reply

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