Instagram Contest: Spreading the Sony Love

by Callan 12/04/2012, in Categories For Records, VAIO

Ladies and gents, the time has come to pull out your cameras and your phones, and prepare for our holiday Instagram contest. We enjoyed all of your entries to the #SonyX contest so much that we thought, heck, why not do it again! So to celebrate all the love that is in the air for the holidays, we are launching #Sonylove, a contest where one simple photo could get you some awesome prizes.

Here’s how it works:

First off, you have to be a registered member of Instagram. If you aren’t on there yet (what’s taking you so long?!) it’s super easy to sign up. If you already are a grammer, make sure you are following @sony.

Once you’ve got yourself all set up, all that’s left is to enter a photo using the hashtag #Sonylove. What type of photo you ask? Anything that you think represents “love”. It can be a person, product, place or simply something symbolic. The idea is that it is pretty open ended so you are welcome to get creative as long as you keep it to one entry per day (any more will disqualify you).

Now, we did come up with a way for you to earn an extra entry per day, if you so desire. All you have to do is share a second photo of any Sony product you love using the same #sonylove hashtag. This can be any product – old or new – as long as you love it. Pretty easy way to enter, considering the prizes…

So what are these prizes, you are most likely wondering. Well there are two ways to win. One, we’ve got a daily sweeps running and every day and we will choose one random entrant from that day and give them a $50 Sony Store gift card, just for entering.

In addition to the sweeps, there will be a contest with one grand prize winner and five runner ups. For our contest we are giving out the highly coveted, brand new, RX1,  Vaio Duos, NEX-5Rs, Xperia ™  Tablets, X Headphones and Sony Action Cams.

The grand prize winner will be the lucky one to go home with the RX1 – the world’s first fixed lens, full frame camera. This thing is a beauty and has gotten a lot of love from the press (who are the only ones to have seen it at this point). Steve Huff of Steve Huff Photo said, “Any way you look at it this camera is special. It is REVOLUTIONARY instead of EVOLUTIONARY.” Since this camera isn’t even out yet, our grand prize winner will be one of the first in the country to own this state-of-the-art RX1. Sweet, right?

If you are the first runner up, you’ll get your hands on not one but two Vaio Duos. Why two? Well for each of our runner-ups we are giving two prizes so that you’ll have one to keep and one to give. As you’ve probably heard, we are into giving this season and wanted to spread the giving love with our prizes. Pretty sure anyone who gets a Vaio Duo from you will think you are basically the best person ever.

The second runner up will get two NEX- 5Rs. This camera flaunts 16.1 mega pixels, an APS-C size sensor, and the tiny body the NEX line is famous for. And best of all, this version comes with Wi-Fi and all sorts of fun apps to improve your photog experience.

The third runner up will get two of the new Xperia S Tablets. The AndroidTM tablet features a universal remote, guest mode for individualized profiles, and all the apps you could ever want. Plus, it looks pretty sweet.

Our fourth runner up will get two pairs of the new Sony X headphones. With 50 MM driver units and some serious noise isolation capabilities, these bad boys are making a statement in the world of headphones. You can check out what they look like here on some of the entrants of our last Instagram campaign.

And last but not least, our 5th runner up will get two of our brand new action cams. These little guys record in HD and have Wi-Fi to let you share your content quickly and easily. If you haven’t seen them in action yet, check out this popular Social Cam video of the camera in use.

So now that you know what is at stake, check the official rules here for the sweepstakes as well as the contest and then start gramming and spreading the Sony Love. Good luck!

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