I call them “Yeah, But’ers.” You know the type.
Me: “Wow, that was a great pizza!”
Yeah But’er: “Yeah, but that was a week’s worth of calories.”
Yeah, But’ers have all the personality and charming warmth of Eeyore, and seem to cherish being gum on the soles of my shoes.
In the Technology space, I hear them all the time. With regards to 4K Ultra HD televisions, I’d hear them say things like, “yeah, sure, 4K TV resolution is incredible, but what about 4K content?”
Last week I sort of shot off my mouth and suggested 4K content was going to be available in the home. Today, that 4K dream came true as Sony officially introduced the 4K Ultra HD Video Player. Bundled exclusively as a special value add loaned to purchasers of Sony’s XBR-84X900 4K LED television, the player is a hard disc solution that comes preloaded with the following full-length feature films:
But, that’s not all. The Video Player also has a gallery of other 4K content, including shorts from cool contributors like Red Bull Media House and others.
I can hear them now. “Yeah, but what about future 4K content?”
Two things: 1) Sony’s solution is designed to be updated periodically with additional, new content, and 2) This is just the first step, as you have to wait and see what we have to show you at CES in January.
Oops! I may have just shot off my mouth again.
I invite you to check out 4K Ultra HD television, either at a Sony Store or other retailer near you, or at www.sony.com/4Ktv. With four times the resolution of Full HD, it’s the most immersive in-home entertainment experience available, and it’s only Sony.
Yeah, but how is Santa going to get it down my chimney?
Dudes, stay tuned, as I’m working on that next.