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SXSW Sony City/Music Unlimited Instagram Contest RULES

by Jen 09/08/2012

Legal Mandatories

No purchase necessary. Void where prohibited. The Sony City/Music Unlimited Instagram Contest is sponsored by Sony Network Entertainment International LLC. Open to legal residents of the 50 U.S. and DC, 21 years or older as of date of entry, who as of 3/12/13 are badge holders for the 2013 Conference and Festival (held in Austin, TX from 3/8/13 – 3/18/13) and on date of participation are in attendance in the Hangar Lounge Sony City area and who own a smartphone with a data plan as of 3/12/13. Begins 2:00 p.m. Central Time (CT) on 3/13/13; ends at 2:00 a.m. CT on 3/17/13. For complete official rules, see a Sony Brand Ambassador at the Hangar Lounge at Sony City or go to http://sony.dja.com.

Sony City/Music Unlimited Instagram Contest RULES

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED.

1.       CONTEST TIMING: The Sony City/Music Unlimited Instagram Contest (the “Contest”) Begins at 2:00 p.m. Central Time (CT) on 3/13/13 and ends at 2:00 a.m. CT on 3/17/13. (the “Contest Period”).

2. ELIGIBILITY: Open to legal residents of the 50 U.S. and DC, 21 years or older as of date of entry, who as of 3/12/13 are badge holders for the 2013 Conference and Festival (held in Austin, TX from 3/8/13 – 3/18/13) and on date of participation are in attendance in the Sony City Hangar Lounge area and who own a smartphone with a data plan as of 3/12/13. Employees of Sony Network Entertainment International LLC (“Sponsor”), the 2013 Conference and Festival promoters, their respective subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies and their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development, evolvement and execution of this Contest (collectively “Sponsor and its Administrators”) and the immediate family members of each, are not eligible to participate or win.

3. HOW TO ENTER: During each Entry Period, described in the Entry Chart below, using your smartphone, you may enter on Instagram (the “Site”) by visiting the Hangar Lounge at Sony City, located at 318 Colorado St  Austin, TX (the “Event”), taking a photo while at the Hangar Lounge at Sony City, uploading it to your Instagram account and tagging it @Sony and #SonyMusicUnlimited (the “Submission”) to receive one (1) Entry (the “Entry”) into the Contest. You must have an Instagram account to enter. If you do not have an Instagram account, visit www.Instagram.com. Limit: One (1) Entry per person per Entry Period. All eligible entries must be received by the date/time specified in the Entry Chart below for each respective Entry Period to be eligible.

Entry Chart

Entry Period:

Entry Time/Date:

1

2:00 p.m. CT on 3/13/2013 through 2:00 a.m. CT on 3/14/2013

2

2:00 p.m. CT on 3/14/2013 through 2:00 a.m. CT on 3/15/2013

3

2:00 p.m. CT on 3/15/2013 through 2:00 a.m. CT on 3/16/2013

4

2:00 p.m. CT on 3/16/2013 through 2:00 a.m. CT on 3/17/2013

 Only one Instagram account per user will be eligible; anyone found to be using multiple Instagram accounts to enter will be deemed ineligible. Potential winners may be required to show proof of being the authorized account holder of the email address/Instagram account associated with the Entry.

Entrants must have an Instagram account in good standing and submitted photos must comply with their Terms and Conditions to be eligible. If entrant submits more than one photo during the Contest Period, each photo must be different. Entrants may not copy the photo from any source. Sponsor has the sole discretion to determine whether a photo qualifies as an Entry. Any Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. Any Entry or portion thereof that is, in the Sponsor’s sole discretion, obscene, profane, lewd, defamatory, contains any third party materials, or otherwise violates or infringes (or may infringe) any copyright, trademark, logo, mark that identifies a brand or other proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, or is otherwise objectionable or not in keeping with Sponsor’s image, as determined in its sole discretion, will not be considered and may void all entries from the entrant. Entrants may not copy or otherwise plagiarize the photo from any source. All entries must be the sole, original work of the entrants. Modifying, enhancing or altering a third party’s pre-existing work does not qualify as an original work. In such an event, any entrant engaged in such conduct will be disqualified from all portions of the Promotion and all Entries from that entrant will be void for all portions of the Promotion. As applicable, each entrant attests that he/she has made all those depicted in the photo (or parent/legal guardian for any person depicted who is a minor) aware that he/she is submitting an Entry containing them in this Promotion, and all depicted (or parent/legal guardian for any person depicted who is a minor) have agreed that entrant may submit such Entry. Further, the entrants whose photos are posted on Instagram or are selected as winners may need to obtain a Release from those depicted in their Entry, if applicable (or the parent/legal guardian of any minors depicted) prior to their photo being posted on Instagram or being confirmed official winners. Entrants and winners and those depicted in Entries (or their parent/legal guardian) acknowledge and agree that their entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use photos in any way it sees fit. Entrant and those depicted in Entries (or their parent/legal guardian) grants to Sponsor and its designees the non-exclusive, irrevocable, perpetual, worldwide, royalty-free, transferable, sublicenseable right and license to use, perform, exhibit, reproduce and/or otherwise exploit his/her photo in any manner and in any and all distribution channels, venues or media now known or hereafter devised, without further notice or any compensation to entrant. Entrant waives any “Moral Right of Authors” (Droit Moral) in the photo. Entrant and those depicted in Entries (or their parent/legal guardian) further agree, upon Sponsor’s request and without compensation, to sign any and all necessary and appropriate documents so as to effect, perfect or record such license rights. Normal Internet access, phone/usage charges imposed by your online/phone service will apply. By entering, you understand and agree that your Submission may (in Sponsor’s sole discretion), 1) be posted online for consumers to view on the Sponsor’s Social Media sites or other Sponsor-selected sites; and 2) be distributed across social media channels. Sponsor reserves the right to remove any posted Submissions, in its sole discretion, even if the Submission has already been made available to the public.

4.WINNER DETERMINATION: The Sponsor will judge all Entries received for each respective Entry Period immediately after each Entry Period, to determine the two (2) winners per Entry Period and judging will be conducted based on the following criteria: Expression of “We Live Music” – 20%, Originality – 20%, Creativity – 20%, Clarity of Expression – 20%, and Imagination – 20%. The two (2) Entries that receive the highest scores for each respective Entry Period will be deemed the Grand Prize winners. In the event of a tie, tied Entries will be re-judged based solely on: Expression of “We Live Music” – 100%; Judges decisions are final on all matters related to this Contest.

5. WINNER NOTIFICATION/PRIZE CLAIM:  Potential Prize winners will be notified via an Instagram photo Comment from @Sony submitted on the winning photo posted to the Instagram account used at time of Entry within one (1) hour of winner selection, which will take place on the day immediately following the Entry Period. Potential Prize winners will then be required to follow the instructions provided in the Comment notification in order to claim their prize. If a prize notification is returned as undeliverable or if potential winner fails to appear at the designated area at the notified time to claim prize as instructed in the notification, winner may be disqualified and an alternate winner selected. Winners must be present and provide a valid photo ID  at time of prize claim in order to receive prize. Potential winners may be required to then complete and sign an Affidavit of Eligibility, Release of Liability/Prize Acceptance Form and a Publicity Release (except where prohibited by law) and Assignment of Rights and must provide back to a Sony Brand Ambassador at time of prize claim in order to receive prize or prize will be forfeited and an alternate winner may be determined.

6. PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”): Two (2) Prizes per Entry Period (8 Prizes total): A set of Sony MDR X-10 Headphones. ARV: $299.99 each. Total ARV of all prizes: $2,399.92. Acceptance of a prize constitutes permission for the Sponsor and its agencies to use winner’s name, photo and/or likeness and winner’s Submission submitted in connection with this Contest on Instagram for purposes of advertising and trade without further compensation, including a winners list, unless prohibited by law. Prizes cannot be redeemed for cash. Any prize details not specified above will be determined by the Sponsor, in its sole discretion. All federal, state and local taxes are the sole responsibility of winners. Prizes are nontransferable and no cash substitutions are allowed except by the Sponsor, who reserves the right to award a prize of equal or greater value if the advertised prize is unavailable.

7. GENERAL RULES: The Site’s computer timestamp is the official clock for purposes of this Contest. By participating in the Contest, participants agree to be bound by these Official Rules and the decisions of the Sponsor. Sponsor and its Administrators are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Contest or by any human error which may occur in the processing of the Contest Entries. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the Contest Entry process or the operation of the Site; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Entries generated by script or bot are not eligible. In the event of a dispute as to the identity of a participant, the authorized account holder of the Site account submitted at the time of Entry will be deemed to be the participant. “Authorized account holder” of a Site account is defined as the person who is responsible for joining the Site and who manages the e-mail address associated with the Site Account. The Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Contest if it is not capable of running as planned, including, but not limited to, infection by computer virus, tampering, unauthorized intervention, fraud, technical failures or any other problems beyond the control of the Sponsor and award applicable Prizes from among all eligible Submissions received per Entry Period prior to cancellation, if any. Prize winners and all entrants, as a condition of Entry into the Contest, agree to release and hold harmless Sponsor and its Administrators and each of their respective affiliates, officers, directors, agents, and employees will have no liability or responsibility for any claim arising in connection with participation in the Contest or Prizes awarded. Void where prohibited and subject to all federal, state and local laws. As a condition of entering the Contest, agrees that: 1) under no circumstance will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with the Contest or the Prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event, attorneys’ fees. You hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents. Winners and all entrants, as a condition of Entry into the Contest, agree to release and forever discharge, covenant not to sue, and hold harmless Sponsor and its Administrators and each of their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies and their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development, evolvement and execution of the Contest from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Contest, the receipt, ownership or use of the prizes awarded, or any typographical or other error in these Official Rules or the announcement or offering of the prizes.

8. WINNERS LIST: For the names of the winners, available after 4/17/13, send a self-addressed stamped envelope to: Sony City/Music Unlimited Instagram Contest Winners, 100 Marcus Drive (Dept LG), Melville, NY 11747. Requests must be received by 5/17/13.

9. SPONSOR: The Sponsor is Sony Network Entertainment International LLC, 6080 Center Drive – 10th Floor, Los Angeles, CA 90045. The Administrator is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

Instagram is not a Sponsor of this Contest and has no involvement.

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