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The envelope is dead: Billboard Music Awards choose Sony Tablet™ P to announce winners

by Maya 05/18/2012

And the award goes to … (insert drum roll here) … Sony Tablet!

At the 2012 Billboard Music Awards on May 20 in Las Vegas, on-stage presenters will announce the winners by reading their names off of the Sony Tablet P.

With almost everything making the move to digital these days, it is only natural that the iconic awards show moment – when the presenter rips opens an envelope and announces the winner – is also making a technological leap forward.

Presenters for all seven on-air awards will use a Sony Tablet P in place of the traditional envelope. Presenters will open the folding, dual-screen tablet to reveal the name of the winner on the screen inside.

We can’t leave Sony Tablet S out of the mix – it’s being used by members of the production team through pre-production and on show night to monitor the ongoing convos across all social media sites.

This year’s presenters include Taio Cruz, Gavin DeGraw, Gladys Knight, Julianne Hough, Natasha Bedingfield and Jeremy Sisto. ABC Modern Family’s Julie Bowen and Ty Burrell – arguably the funniest couple on TV – will be the event’s hosts.

Also, the Music Unlimited service is tapping into the action  with its 2012 Billboard Music Awards Premium Channel, which is stacked with hits from the finalists and performers. Find it in the Premium Channels section.

The 2012 Billboard Music Awards will air live on ABC, Sunday, May 20, 8 – 11 p.m. ET. Will you be tuning in?

 

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  1. Anonymous wrote: May 19, 2012 4:54pm

    Oh I so want one they look amazing. I just love all the new tech coming out this year and would love to get my hands on one. Awesome how the entire world can be linked by a simple device. Thank you Sony for bringing in the future with amazing innovations.

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