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Bigger, badder, better: MLB Fan Cave II

by Rob Manfredo 04/17/2012

What would happen if you took a baseball super fan and made them watch every pitch of every game in a Major League season? In 2011, Major League Baseball® undertook that social experiment.

The result? Fun.

A resounding success, the MLB Fan Cave was awarded “Best Use of Social Media for Sports” at the 4th Annual Shorty Awards in March and is back for another year to offer fans the best seat in the house.

With inside access to players and celebrities and an incomparable interactive baseball experience from the most tricked-out clubhouse in the game, the MLB Fan Cave is pretty much utopia for any diehard baseball fan.

The 2012 starting lineup includes a team of nine baseball fans living the dream, spending the entire baseball season in a redesigned Fan Cave where they will once again be watching more than 2430 games in vibrant Sony HD. In the heart of New York City’s Greenwich Village, the space is part living room, part play room and part TV studio but 100 percent baseball. Check out pics of the newly designed fan cave here.

At the center of the 15,000 square foot environment is the “Sony Cave Monster” (pictured below). Adorned with 18 BRAVIA® televisions, the video wall delivers all of the can’t-miss action. Meanwhile, 30 other Sony® HD TVs pepper the room, serving as a scoreboard, social media hub and a gaming display. The “Cave Dwellers” will share their experiences with fans throughout the world using YouTube™, Facebook® and Twitter™ as their Sony TVs bring home each double play, foul-tip, stolen base and grand slam.

In addition to the 24/7 engagement via social media, the Cave Dwellers will connect with baseball fans via weekly TV segments, online contests, Skype® sessions from their Sony TVs and in-person visits. Celebrities, musicians and MLB players will be visiting the Cave, joining the “Starting 9” for the games, participating in interviews and even playing practical joke or two.

So keep one eye on the ball and the other on the MLB Fan Cave because just like the “Fans” living there, you won’t want to miss a minute of the action this season.

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