Heading to buy a TV can be a daunting task. For some it can be sensory overload with animated movies, football games and music videos all running simultaneously across TV displays. I understand the point of it. It’s an easy way to compare picture quality across brands, sizes, and various TV types but it seems like it’s time for a change. Enter Sony’s new approach to retail display video. Internally we’re calling it “eye candy” because it’s just that. Based on the spirit of the upcoming summer, the video paints a beautiful display of athleticism and competition while focusing the viewer’s eye on small yet important details of TV technologies. In under two and a half minutes, viewers watch a variety of summer sports athletes designed to show off our BRAVIA® TV’s extraordinary color display and pixel detail. If you personally want to put this to the test, be sure to head to a Sony Store in your area and watch on a television. If you’re not near a store, please enjoy the video. It’s worth a look.
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