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Shooting the Boys of Summer

by Ray Hartjen 03/05/2012

The coming of spring means different things to different people. A time of promise, rebirth and new beginnings, as the weather turns, blossoms bloom, birds chirp, and the air is filled, once again, with … the crack of the bat! While spring is still a few weeks away, Spring Training has begun for Major League Baseball clubs, and Sony is right there, relishing the warm sunshine and the sound of the ball hitting the mitt.

Last season, Sony partnered with Major League Baseball to outfit the MLB Fan Cave, a sprawling mecca for baseball fans everywhere, spread out over 15,000 square feet at 692 W. Broadway in New York City. One of the centerpieces of the space last year was the “Sony Cave Monster,” a giant video wall made up of 15 Sony BRAVIA® televisions. Ahead of this coming season, the MLB Fan Cave is being renovated, and you can expect an even more mind-blowing Sony Cave Monster that delivers each pitch of the over 2,400 games to the MLB Fan Cave inhabitants.

Speaking of which, last week MLB auditioned potential MLB Fan Cave dwellers in Arizona, where 30 finalists vied to become the select handful of diehard fans that will live in the cave, watching every single MLB game and reporting on the sport, and its players and fans, through social media and other outlets. As part of their competition, Sony supplied each of the contestants with a new Cyber-shot® DSC-HX7V camera to use in their quest for the “MLB Fan Cave Spring Training Photo of the Day, presented by Sony.” Check out their great shots here and “Like” your favorite.

Brewers closer John Axford being interviewed, recorded by the DSC-HX7V

We chose the DSC-HX7V for their quest for several reasons. First, they needed a camera that was small, compact, and portable, for the key to great Spring Training photos is being mobile and catching the action on the fly. Secondly, many of the camera’s features are perfect for sports, including:

  • Burst shooting of up to 10 frames per second is perfect, whether capturing an at bat, a base runner leading off first, or a pitcher’s motion
  • 10x optical zoom gets the shooter close to action, bringing even the farthest outfielder into play
  • Intelligent iSweep Panorama™ mode to capture stunning panoramic shots of the entire ballpark
  • Video recording in Full HD high definition 1080/60i to capture stunning memories

Be sure to check out the MLB Fan Cave contestants’ photos and “Like” and comment on your favorite. You’ll be able to follow the entire season from the MLB Fan Cave, and as you do, be sure to send us your favorite ballpark pictures, either here, on Facebook, or through Twitter (@SonyElectronics).

Time to play ball!

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