Press Room


Sony Facebook page fan to star in the next television ad during The X Factor

by Team Sony 12/14/2011

Michael Howard took 10 minutes out of his day to fill out a question he saw on Facebook® that morning. “Tell us your Sony story,” said the request so Michael did just that during his lunch break. As you know by now, Michael is the grand prize winner of the Sony Ambassador Campaign and his winning entry has landed him a spot in a Sony television commercial.

“I can’t believe my 10 minutes warrants all this,” said, Michael as we’re sipping coffee and standing outside the set of the commercial. We’re surrounded by directors, producers, grips, lighting and all of the pomp and circumstance that comes with the recording of a major television commercial. Everyone is here to help get the shot just right so Michael and his moment can be included in the latest Sony ad campaign. This is just the start of the day of prizes and it will end with a visit to a taping of THE X FACTOR™.

The commercial will air during THE X FACTOR  on Wednesday and Thursday December 21 and 22, so please tune to see how Michael did. Once you watch leave a comment below to tell Michael what you think of his performance.

One last note, Michael said he didn’t understand how his story could have trigged all this. Well quite honestly, we can tell you speeds and feeds all day long, but it’s your stories of how our technology impacts your life, helps you stay connected with your family and do things you only imagined, that inspires us and others. So thank you again to Michael and to the hundreds of you who shared your story with us.


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  1. Anonymous wrote: December 14, 2011 1:54pm

    Great interview!!! Gotta love Sony products – that’s all we own!

    1. Sukhjit wrote: December 14, 2011 4:53pm

      w00t! Thank you for the comment. Michael was so great to interview. He was so excited about the whole experience, really make it a joy to work with him.

  2. Anonymous wrote: December 14, 2011 2:03pm

    Great video, Sukhjit! The video looks very professional. If you are only using a Bloggie, I am very impressed.

    1. Sukhjit wrote: December 14, 2011 4:51pm

      Hello! Thank you for the comment. Yes, shot this video with the Sony Bloggie. It was perfect for the moment. FYI – I cut it using Sony Vegas. If you haven’t used it yet, it’s a pretty great editing software and pretty easy to learn. Are you video blogging?

  3. Anonymous wrote: December 14, 2011 3:09pm

    well put together sukhjit! [good video too]

    1. Sukhjit wrote: December 14, 2011 4:34pm

      Thanks for the comment! Had a great subject to work with so it was a piece of cake! Plus, I always have fun shooing stuff with the bloggie!

  4. Anonymous wrote: December 14, 2011 4:54pm

    Well done Sukhjit and what a cool promotion! It was a great “behind the scenes” video and I can’t wait to see the finished commercial!



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