Since their introduction last year, the small, powerful NEX-3 and NEX-5 cameras and the groundbreaking Alpha Translucent Mirror Technology have taken the world by storm. We’ve heard over and over from both fans and industry affiliates that the size, style, quality and impactful technologies have won over a very competitive audience.
Today, we’re proud to announce new introductions to the lineups, as the new NEX-C3 is a successor to the NEX-3 and the SLT-A35 has been added to the Alpha line of DSLR cameras.
The NEX-C3 is the World’s smallest and lightest interchangeable lens digital camera to sport a large APS-C size sensor. Weighing in at just around a half pound, the C3 is even lighter than the NEX-3 & NEX-5. The body of the camera has a streamline grip and has also shifted from a plastic top casing to metal.
The camera’s Exmor™ APS HD CMOS sensor and BIONZ® processor are also new and improved which means higher quality pictures. Expect 16.2 magapixel photos and 720p HD video.
Further, a new user interface is in place for those who want to add creative effects, letting you preview, apply and add fun, colorful effects to your photos directly on the camera. Also, look for “Picture Effects” in the camera setting for options to add retro elements, pop color, contrast and more. The new menu and options will give even newbie photo bugs a chance to create unique, custom-styled, high-quality photographs.
The NEX-C3 (with a 18-55mm kit zoom lens) will be available in August in silver, black and pink for $649. It will also be available in black with a small 16 mm f/2.8 kit lens for $599. You can find out even more about the new camera and new accessories from the latest release on Sony.com/news.
Sony’s Translucent Mirror Technology was groundbreaking when we announced it last year. The new SLT-A35 is the newest addition to the line, which has built a reputation for high speed shooting and fast auto-focus capabilities for both still photos and video.
The A35 adds tele-zoom to the high speed shooting at up to 7 fps and will have a brand new 16.2 megapixel Exmor APS HD CMOS sensor and a BIONZ processor. Improvements in these technologies will mean higher resolution images and better low light functionality.
This model will also have 11 new “Picture Effects” settings, similar to the NEX-C3, which let photographers experiment with new creative ways to take photos.
Find out more about the new A35 on Sony.com/news. It will be available in August with an 18-55mm kit zoom lens for $699 or body only for $599.
Last, for those of us who already own an NEX-3, NEX-5, A33 or A55 a software update will be available late June that can update to the new user interfaces.
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