Veni, vidi, edi. I came, I saw, I ate – and then shared the experience with everyone. Food blogging: It’s an undeniable trend as more and more people are writing about what they are about to eat, are eating and just ate – online.
A recent article on Mashable.com discusses how popular Tweeting on Twitter™, blogging and uploading photos of food has become, but many of us just want to know how to be best food blogger possible.
Last month we invited a small group of food bloggers to spend the day with us at Sony Electronics HQ and we gave them a preview model of the new Sony WX9 Cyber-shot® camera. Outside of some great technologies including iSweep Panorama mode, 3D image capture and full HD video capability, it has a unique feature called “Gourmet Mode”, making it the perfect tool for food-shooting. Here’s my video blog of the reaction of our food bloggers to the WX9.
So what makes a good food blogger? Good technology helps! But beyond the right camera, here are some techniques and tips that our group of food bloggers aka “Sony Foodies” shared.
Focus on themes. Sean and Paul of punkdomestics.com say that narrowing the focus of what you write about can help you connect with and grow your audience. “Punk Domestics focuses on the DIY community,” said Sean. He’s the main voice on the site, which specializes in the art of making preserved foods like jams, jellies, curried meat and more. One of the current projects on the site is a photo series that will use the WX9 Cyber-shot to capture the gradual transformation of two 12-pound boar legs into prosciutto.
Take lots of pictures: Shauna from TheMinty.com is a food-crawl queen who organizes groups of people online to meet and experience a variety of places and foods. “Get really up close with your food to get all the lovely detail,” she advised. Shauna’s two favorite features on the WX9: Gourmet mode and Background Defocus. “Use the background defocus mode because it will help you keep the emphasis on the food!”
Turn off your flash in restaurants and improvise with props: “People go into a restaurant and they leave their flash on. That not only disturbs other diners but you end up with a really flat looking photo because the lighting blows out all the details –you get really harsh looking shadows in the background,” shared Marc Matsumoto, a pro food photographer and contributor to wanderingcook.com. Marc has a second tip for shooting in restaurants: “When it’s low light, you need longer exposure times, so use something on the table to give you some stability.” Marc says it can be as simple resting your hands on the top of a wine glass to minimize any unnecessary movement. You can find more of Marc’s tips in a video he did for SGNL by Sony.
Turn your passions into blog posts: Katie from travelpluswine.com takes pictures of food and wine labels to remember good parings. “Blog about something you really really like, she says. Travel and experiencing good food and wine was part of what she and husband Ricardo, co-author of the blog, already did for fun, so they turned it into a blog. Now they get invited to exotic locations on a regular basis. Katie’s two favorite modes on the WX9: The self-timer with face recognition which allows her and Ricardo to pose for photos together.
Use Tags: Include a hashtag in your Tweet on Twitter or blog post. It associates your post with other posts or Tweets talking about the same thing. “It’s a great way to find others talking about the same thing” notes Amy Cao of Foodspotting. Our group of food bloggers used #sonyfoodie on Twitter and also created a Flickr® group to share the photos taken with their new WX9.
Don’t be shy: Jessica of wayfaringwanderer.com blogs about hiking, camping, all things outdoorsy and food. “I spend a lot of time researching restaurants (and menus),” she said. Jessica was invited to the Sony Food Blogger event after sharing a link to her blog with some amazing food photos shot with her Sony a700 DSLR on the Sony Electronics Facebook page. We couldn’t help but reach out to her awesome comment and beautiful work. If you spend time taking amazing photos of food, she advises to share them if you want to get noticed!
Connect with other food bloggers in your city. Get to know people in real life, especially those who share your passion for food blogging says, chickpeasplease.com blogger, Allison. “It’s so easy and quick to connect with people you may not have met otherwise,” she said. “Find and follow other food bloggers you enjoy. You really have an opportunity to celebrate what other people have done.” Sharing articles, tips and content you admire via “judicious” re-Tweeting on Twitter goes a long way.
Be disciplined: Be consistent, says Emily Cavalier, founder of mouthoftheborder.com. “Pick a day of the week when you’re going to post so your audience knows when to expect to hear from you. Also, make time to also interact with the people who are reading what you’re putting out there, because it’s really your fans that make you popular,” she said. Use comments, Twitter or even a good old fashioned email!
So, are you ready to start food blogging? Well, each of the food bloggers that came to the Sony Foodie event not only received a new WX9 Cyber-shot camera, but they also got one to give to one of their lucky readers. Over the next few weeks go to any of the blogs listed here to find out the details for their giveaway. As you can see from the Sony Foodie video, we had a delicious day and we’re looking forward to seeing more photos from you! Remember, share your food photos!
Theminty.com, wayfaringwanterer.com, mouthoftheborder.com, travelpluswine.com,chickpeaplease.com, foodspotting.com/blog, wanderingcook.com, punkdomestics.com,missionfruition.com, amyblogschow.tumblr.com and megustacooking.com.
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