Announcing Project Shiphunt

by Team Sony 04/27/2011

Today Sony and Intel announced an underwater adventure. Now, before you go grab your swim trunks, you should know this adventure, called Project Shiphunt, will happen both in real life and online. Like last year’s Rocket Project, a group of science-minded students paired with a mentor will have the chance to push their Sony VAIOs to the limit (with the help of powerful Intel® Core™ processors) and have a technology adventure, or what we like to think is a make.believe experience.


Project Shiphunt: The adventure

Project Shiphunt, a joint adventure between Sony and Intel, will empower a group of Michigan high school students to discover an historic sunken ship in The Great Lakes using Sony VAIO laptops powered by 2nd Gen Intel® Core™ processors. Why the Great Lakes, you ask. Well, back in the day, the Great Lakes were an engine driving America’s early economy. Many ships used those waterways and unfortunately, a number of them never made it across to deliver their cargo. Today, the area is one of the hardest hit by the economy. Our hope is to inspire a group of kids to embrace science and technology with the ultimate product demonstration, discovering a sunken ship. Yes, we’ll get the chance to show you how powerful our technology is, but imagine as well, the power these students can feel when they accomplish their goal.

The project will start at NOAA’s Thunder Bay National Marine Sanctuary in Alpena, Michigan where the students will learn skills to help them find and explore a shipwreck. Along the way, the students will have the chance to discover the vast, rich history of one of the world’s greatest waterways and learn how scientists document and preserve an irreplaceable site for future generations. The students will decide which shipwreck to search for and then put their VAIOs to work. A search for the students is currently underway and we will update you on the team once it’s assembled.

Oceans of Treasure: The game

Now, your turn to “virtually” hunt for shipwreck around the globe and win real treasure. In conjunction with Project Shiphunt, we’re introducing Oceans of Treasure, one of the first ever games created in Google Earth. The game on and gives you the chance to win real prizes without leaving your laptop. The game will equip players with Sony and Intel technology that will allow you to search and scan the depths of the ocean. Each week a new challenge will be revealed. Those who are successful at discovering the lost ship in the depths of the sea will have the chance to score one of multiple prizes. The game is live now, so if you’re ready for adventure, go play. And stay tuned here for news about Project Shiphunt.

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  1. Jean Parks wrote: April 28, 2011 3:15pm

    what a cool way to ignite the love of learning & technology in our youth! Plus allowing the public to join in on the fun! Sony VAIO definitely has my attention now!

    1. Sukhjit wrote: April 28, 2011 3:52pm

      Jean, thanks so much for the great note. Did you follow Rocket Project from last year? Shiphunt will be similar in that it empowers a group of kids who are interested in technology to do something they’d never otherwise get the chance to do. It really is inspiring to follow along.

      1. SonyMan wrote: May 2, 2011 11:17am

        I found the ship, clicked it, it made a loud sound like an engine starting, then nothing happened. The main screen was blank with a note that said “retrieving sidescan” or something like that…

        what’s supposed to happen when you find the ship?

  2. Anonymous wrote: May 23, 2011 11:37pm

    im impressed with what sony is doing all the time they are always bringing new inventions and these inventions are always great, well done sony!

  3. Anonymous wrote: June 3, 2011 12:06pm

    Are there going to be anymore updates? This project sounds exciting!

    1. Sukhjit wrote: June 8, 2011 10:45am

      Yes! Thank you so much for asking. Not to give too much away, but we’ll actually have short videos coming soon so you can see the story as it unfolds and meet the team of ship hunters. Would love to hear more about what interests you about the program. Are you also a VAIO user?

      1. Anonymous wrote: July 22, 2011 1:07am

        What an awesome way to expalin this-now I know everything!

  4. Anonymous wrote: June 6, 2011 2:04pm

    Astoundingly bad programming. A total fail for Sony. Pity — the concept was great, but the game is absolutely unplayable.

    1. Sukhjit wrote: June 8, 2011 10:43am

      What are some issues you’re having? We’d like to make sure the developers get your feedback so we can improve the experience if not now, for next time.

  5. Anonymous wrote: June 13, 2011 6:50am

    In chrome after the flash loaded, in console it shows
    Failed to load resource: the server responded with a status of 403 (Forbidden)

    and it stops loading then….

    also, on this page a couple of elements don’t work either — the Characters Left doesn’t change for example

  6. Meredith Hutchens wrote: June 17, 2011 7:37am

    Hello. I’m finding it extremely difficult just to dive. Any possibility the programmers could install a dive button of some sort ??? Or, is there a technique I’m not aware of or missing? Other than that issue, I’m finding the game very exciting! Thank you so much for any help.

  7. Anonymous wrote: July 16, 2011 4:51am

    I’ll never buy a Sony Viao.
    Look at the shinny plastic that is around the screen, that shinny plastic will cause reflections back into your eyes and cause eye-strain or a headache!

  8. Anonymous wrote: July 18, 2011 9:33am

    Very Nice. In our times right now, kids need inspration.

  9. Anonymous wrote: September 12, 2011 10:51am

    Loved the VO guy

  10. Anonymous wrote: November 11, 2011 11:05am

    when is Project Shiphunt going to be aired on TV? I watched for it to be aired in Sept and Oct and did not see anything listed on the channel lineup. Please post an update. Thanks.

    1. Sukhjit wrote: November 17, 2011 2:55pm

      Hi there. It actually already aired a couple months ago. Here’s a link where you can watch it on the Current TV website. Enjoy and come back and let us know what you think of the final story.


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