Just in time for football, new 3D BRAVIA television sets

by Team Sony 08/26/2010

Yes it’s that time of year again, the fantasy football competitions at the office are starting to take shape and at home football fans are getting ready to get their game on. This year will without a doubt, be one of the most exciting for sports fans as 3D home entertainment systems are available and 3D broadcasts of sporting events are underway.

Our latest addition to the Sony BRAVIA line are 3D capable NX810 60, 55 and 46 inch sets that let you watch in beautiful 2D HD or the new incredible world of 3D (when you’ve connected it to the 3D transmitter and are using Sony 3D glasses), which by the way might make you feel like you’re watching right from the sidelines. Remember, high speed internet and HDMI cables are also important to have for the best viewing experience.

These sets offer outstanding contrast with smooth, vibrant images and a picture quality that is great even in brightly lit rooms. If you’re in the market for a television, make sure to see how the 3D looks in a well lit room.

In addition to quality 3D the NX810 sets have built in Wi-Fi and access to Sony’s movie service called Qriocity so you can stream movies and have access to tons of content for free and with a fee for premium content. (fee may be required for premium content).

Sports fan or not, test out the new NX810 or any of the Sony 3D televisions at Sony Style Stores or visit a Sony Retailer in our network. Put on a pair of Sony active shutter glasses, put your feet up and take a look at sports, movies, games, nature content and more. We know, and we’ve heard from people who have tried it, that seeing is believing with 3D.

We recently unveiled the TV to a group at Sony headquarters in New York. I asked Arturo Jordan from the Sony Electronics television group  for thisquick tour of the new television so you can get a closer look too.

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  1. Anonymous wrote: August 27, 2010 3:34pm

    I don’t get the economics of this set. The 60″ version lists for $4700. The 60″ LX-909 lists for $5000 in the same size, but comes with 2 sets of 3D glasses and the 3D transmitter. So aside from the fact that this model is also available in 55″ and 46″ (and the LX900 is only also avail in 52″), what’s the point of this set? Does it have any technology/functions that the LX900 doesn’t have?

    1. Anonymous wrote: August 29, 2010 11:49am

      it uses dynamic edge led which gives you a better picture like sthe samsung unxxc8000 unlike the sony xbr 60lx900

    2. Anonymous wrote: September 15, 2010 10:29pm

      The 710 and 810 TVs were launched in Asia Pacific region in Aug/Sept during Commex 2010 in Singapore. Unfortunately as we are heading into Oct, the TVs are still not available in the retail shops in Singapore or outside and the news from Sony personnel is that only the lower-end 710 will be available shortly.

      Incidentally, during Commex event, Sony offered the TVs (limited nos) along with goodies like a free Playstation, 3D goggles, 3D movie titles..etc. However, the sets were supposed to be sold out the moment the show opened on teh very first day and no one knows what happened! Makes one wonder of it was genuinely sold or was it an inside job or just a mktg stunt?

      Well, while competitor brands are almost half the price, to be farir to its loyal customers, Sony must launch the products in retail along with some early bird offers. That will perhaps the justify the super-premium pricing for these 2D models that are ‘3D capable’ provided you spend even more and make a bigger hole in your pocket.

  2. Anonymous wrote: August 29, 2010 6:10pm

    In an attempt to view the ” top of the line ” XBR-60LX900 I have recently visited the Sony stores in both New York City and Columbus, Ohio but neither store had the set available. Additionally, the staff was unable to provide a date when it would be available. Is there a plan to provide the locations with the set in the near future ?

  3. Anonymous wrote: September 22, 2010 10:48am

    questions to sony i brought a Sony 3DTV almost 2 month ago and i have been looking for some 3d context to watch on my 3DTV there is two stupid anime Movies out in 3D and nothing else out in 3d i cant show off my 3DTV to my friends and family because theres nothing in 3d to show, where can i find some preview or demo in 3D to play on my 3DTV

  4. Anonymous wrote: November 10, 2010 9:16pm

    Bought NX810 46-inch Oct 2010
    Picture Quality, build in wireless, neflix and youtube widgets.

    Yahoo widgets: Current flaw is lack of responsiveness, painfully slow on yahoo snippets, times never worked, circle just keep turning at upper right hand corner.
    Single USB port. Would be happy with at least two USB ports
    Unable to play MPEG files, AVI, or SVCD video files via USB – video file cannot be played msg.
    Remote: Home button is too close to down arrow button, you end up clicking home instead of down arrow.
    Hopefully firmware update sometime in the future should resolve these issues. Overall happy with the purchase.


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