VAIO & Billabong Hit the Road for Surf Lessons, Music, Contests and More

by Team Sony 07/29/2010, in VAIO

Earlier this year, VAIO and surf wear apparel brand Billabong decided to team up and do something fresh for the summer season ahead.

To kick off our new partnership, Billabong’s design team collaborated with us on a limited edition design for our favorite mini-laptop – the W Series.  Inspired by a board short design (available 8/25), they came up with the Imperial Lime  W Series (shown right) introduced in early June.

Following the launch of the new W Series, the VAIO team hit the road and headed up the 5 towards the bright lights of Los Angeles to support Billabong with their annual charity event – Design For Humanity.  While at the event, we caught up with Billabong Design Director Rob McCarty and Alex Collins of Invisible Children for the stories behind their charity and the design of the new  W Series.  Check out video from the event including Sukhjit’s interviews with Rob and Alex here.

Now, with two big projects successfully behind us, our journey with Billabong continues.  With summer in full swing, we’ve outfitted singer/surfer Donavon Frankenreiter with a new W Series so you can follow along as he travels up and down both coasts to perform live as well as teach the locals to surf like a pro.

Check out the most recent entry to his Mustache Manifesto below (you’ll love the surf lessons at the end) and be sure to stay tuned for even more video updates from Donavon.

We’ll also be tagging along with Billabong on both of their summer tours – the Billabong Aloha Days Retail Tour and the Billabong Transworld High Five Movie Tour.

The Aloha Days Tour will be making stops at local surf shops throughout Southern California.  If you’re in the area, be sure to stop in to get autographs and tips from the pros, checkout Billabong’s latest line or play with the Imperial Lime W Series.

Feel like a movie instead?  Check out TransWorld’s latest SURF movie High Five at any of the High Five movie tour stops.  The VAIO team will be at select locations to say hi, answer questions, register you to win a new VAIO W Series and of course, watch the movie – we’ll even save you a seat.  Check out the trailer and event dates below.

The Billabong and TransWorld High Five Movie Tour

  • Friaday, July 30th – La Paloma, Encinitas
  • Wednesday, August 4th – Ra Sushi, Huntington Beach (10:00 pm to Close)
  • Thursday, August 5th – US Open Premiere, Shoreline Hotel, Huntington Beach
  • Wednesday, August 11th – Lido Theater, Newport Beach (7:00 & 8:30 pm)
  • Thursday, August 12th – AC Club, Venice Beach
  • Friday, August 13th – Quality Social, San Diego (8:00 pm)

Not planning on being in southern California anytime soon?  Don’t worry.  Be sure to follow us right here and on Facebook for updates and chances to win one of many Billabong board shorts or an Imperial Lime W Series.  We know it’s a lot to take in so let us know if you have any questions by leaving a comment below.

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