Sony Struts its Stuff at Fashion Week

by Team Sony 02/16/2010, in Categories For Records, VAIO

If you’re in New York for Fashion Week, one of the most chic events of the year, you’re about to see even more proof that beautiful electronics have as much style and design as a couture ensemble.

Few products turn heads like the Sony VAIO and Sony VAIOs are sure to catch the gaze of geeks and fashionistas as they are featured at the William Rast fashion show on Wednesday night. William Rast, the “New America” denim lifestyle brand, was founded by Sony spokesman Justin Timberlake and Trace Ayala.

In addition to VAIOs being strutted down the cat walk, Sony will provide a live stream of the event to William Rast stores nationwide and on beginning at 7 p.m. EST Wednesday. Attendees at the show will have every opportunity to live blog as they admire what’s being shown. So if you’re not able to attend, watch the show online and be part of the back channel fashion chatter by following the #WRastSony on Twitter.

For information regarding on-line live streaming and in-store events, please visit:


More Sony At Fashion Week

Sony’s new MP4 bloggie™ camera is also making its NY Fashion Week debut thanks to Model Lounge.  The Model Lounge NY has been outfitted with bloggie cameras and VAIOs. The models hanging out or preparing for shows have new Sony bloggie pocket cameras to document their Fashion Week experience in 1080p HD MP4 video and 5-megapixel photos. If you’re a fan of reality fashion shows, then you’ll want to tune in to see the behind the scenes moments from the fashion world beauties at

And finally, fashion photography is an art of its own and if you are at Fashion Week this year, stop by a photo exhibition by celebrity photographer Matthew Jordan Smith. Smith is part of Sony Electronics’ professional photography program called the “Artisans of Imagery” and the show features large prints of select runway looks before they appear on the pages of top fashion magazines. Smith shoots with Sony’s full-frame DSLR-A900 camera, which is designed to deliver ultra-fine picture quality. Complete information on the designers, program schedule and sponsors can be found at the official website,

If you’re lucky enough to make it to Fashion Week in person, let us know what you think of the Sony gear you see.  Twitpics are always welcome, so send them to us real time @sonyelectronics on twitter. I’ll be tuning in to the William Rast show online and look forward to seeing your point of view.

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