Sony 3D In NYC

by Team Sony 02/08/2010

At Sony Style’s flagship store in New York City last week, a room full of bloggers, local press and people curious about 3D were treated to a full demo of Sony’s new 3D HDTVs. Right now, Sony Style Stores are the only place you can demo Sony’s 3D televisions  and many people took advantage of the opportunity at the  event during Social Media Week

It was amazing to watch people put on the active shutter glasses and react like kids in wonder at something they’re seeing for the first time. This was the case over and over again as even the skeptics of 3D for the home were in awe.

Here’s a video of the event and the reactions people had as they watched everything from a clip from Sony Pictures Cloudy with a Chance of Meatballs, a FIFA soccer match, and PlayStation game previews in 3D. My favorite moment of the night was watching one attendee reach out and try to grab the image she saw coming at her! Even in the middle of a loud event with lots of people, the experience is so immersive that it can draw that kind of reaction. 

You can also see Sony 3D at a Sony Style Store near you. There are 44 stores across the country so we hope you’ll visit one. We’ve set up Twitter kiosks stations so you can tell us what you think in real time

There is so much to know about 3D, how it works and what makes today’s advancements significantly better than the 3D of decades past. My colleague and Sony Style blog editor Gina Campbell wrote a 3D Cheat Sheet last week that is a must read if you’re interested in understanding 3D better. 


Thank you to those who endured the cold New York weather to experience Sony’s 3D. Make sure to check out the photo album from the night and tag yourself in the pictures. 


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  1. guest_user wrote: February 9, 2010 3:01pm

    Thanks Sukhjit! I enjoyed the event and always am looking forward to seeing what Sony does next. My final thoughts on 3D:
    1. Give me the option to turn it on or off (3D that is)
    2. Partner with Ray-Ban or Oakley on signature 3D glasses so I look cooler and Sony has additional revenue streams
    3. Keep pushing interactivity via social media with your televisions

  2. guest_user wrote: February 11, 2010 10:11am

    Hi Sukhjit. Thanks for inviting me to the event. I had never seen a 3D picture before. I felt completely immersed, like I was actually part of what I was watching. I agree with @mobilematthews that I would like an option to turn off the 3D. Coincidentally, I was telling a friend that I thought the Sony glasses were better than what I had seen before and that they sort of reminded me of RayBan or Oakley styles. I look forward to seeing how this develops. @pishba

  3. guest_user wrote: February 11, 2010 12:21pm

    I just bought my second Vaio and I am not happy. Can someone tell me how to print. When I click on PRINT a save display comes up with .xps I can’t get a jpeg or jif or another format — just .xps which will not print for me. My printer tells me that there is an error in .xps. HELP!

  4. guest_user wrote: February 17, 2010 12:46pm

    Hey @B Wheeler Crowell Have you contacted yet? There are manuals, chat support as well as tutorials there. That should help, if not let me know.

  5. guest_user wrote: February 17, 2010 12:48pm

    Hello @pishba! I’m thrilled you made it out to the event. It was wonderful to see so many friends there and really nice to show you all what I do now! I think some of the reactions I got on tape from you were the most priceless! Since I know you I could tell how impacted you were by the 3D experience. So, to answer your question, you do have the option to watch 3D or not. The choice is yours. This is a really good comment, because it shows we have many options for people and they may not be aware of that yet. I’ll produce some more content to explain it all… there is tons to know and learn about 3D and I find it really exciting. Thanks again for coming to the event and leaving a comment here!


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