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New Sony Cybershot Cameras

by Team Sony 02/18/2010

It’s a busy week for Sony’s Digital Imaging team. We announced two new Cyber-shot® digital still cameras and starting this Sunday we will be at the Photo Marketing Association conference in the Anaheim Convention Center presenting the entire line of 2010 Sony cameras, camcorders, printers, and accessories. 


New Cybershot Cameras Announced

The new Cybershot waterproof certified TX5 is meant for an active lifestyle. Whether you’re indoors or outdoors, on a snow-capped mountain, pool side or camping, the TX5 is the kind of camera you won’t leave at home. It is the world’s thinnest and smallest waterproof digital still camera with optical image stabilization.  Take it in the beach up to 10 feet deep and capture underwater moments while swimming or snorkeling. Or have it with you on your next snow adventure; this camera can handle temperatures as low as 14 degrees Fahrenheit. It’s also shockproof certified if it’s dropped (from approximately as high as 5 feet) and it will resist dust. 

One feature I think will really shine both underwater and in scenic shots is Intelligent Sweep Panorama, which allows you to catch tall buildings or landscape shots easily. It’s as simple as choosing the Intelligent Sweep Panoramic feature in the menu, pressing the photo button and then moving the camera in one direction (the camera has an arrow to show you which way to move). The camera takes a series of photos then stitches them together digitally to create one panoramic picture.  Here is a panoramic picture I shot in the Sony building in New York. Just imagine how cool this feature will be underwater.

Atrium of the Sony building in NYC

The TX5 is a 10.2 megapixel camera with Optical SteadyShot image stabilization and “Exmor R” CMOS sensor, which lets you take great pictures in low light. Also, the camera has an in-camera high dynamic range feature for low light and backlit scenes. It combines highlights and shadows from two photos in camera to create one natural looking picture.  The TX5 is packed with these and more features to insure your memories are captured well and it shoots 720p movies, too.

Cybershot H55


The Cybershot H55, also announced today, offers high zoom in a compact design. It has a wider lens than models in the past and also has 10x optical zoom. The H55 also has Sweep Panorama mode so you can get creative with sweeping landscape shots. 

One aspect I especially like about the H55 is the video capability. It shoots 720p movie and has excellent image stabilization. I was able to see a demonstration of the H55 and video clips shot while the photographer is walking were excellent.  The optical SteadyShot image stabilization with Active mode works with a moveable lens inside the camera to compensate for camera shake resulting in smoother and clearer video images.   Find more product specs and information on both the TX5 and the H55 from or you can see what Sony Fans think. Here’s a post from Mom and blogger, Kimberly Blaine on her site The Go To Mom.



If you are attending the Photo Marketing Association conference in Anaheim February 21-23, we’d like to see you. Come by the Sony booth #2220. We will have the full line up of Sony Digital Imaging products for you to see and try. You’ll also have access to experts to answer your questions. If you can’t make it to PMA, we will send regular updates from the show via Twitter. Just follow #SonyPMA on Twitter and you can see updates from the show floor. If you have questions you want answered about Sony’s 2010 lineup of cameras, camcorders and accessories leave them in comments here or feel free to tweet them to us @SonyElectronics on twitter.



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  1. guest_user wrote: February 28, 2010 11:31am

    Perfect! I love the underwater models… :)


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