At the Photo Marketing Association International Convention in Anaheim, California—THE event for digital camera enthusiasts –Sony introduced new and future digital imaging innovations to a standing room only crowd at our press conference. The highlight was the demonstration of the Cyber-shot TX5 which is certified waterproof, dirt proof and freeze proof. To prove it we set up an ice block, a simulated dirt storm and a fish tank of water (complete with plastic piranha) and put the TX5 through its paces.
Here’s a clip from the show which includes pro photographer and one of Sony’s Artisan of Imagery, Brian Smith putting the camera to the test.
The energy and excitement was palpable with the introduction of Alpha concept models by head of Sony Personal Digital Imaging Business, Masahi “Tiger” Imamura. The ultra compact models have an interchangeable lens system and boast the quality of a DSLR camera in a body closer to the size of a Cyber-shot. The concept models will also shoot HD video, which is a first of it’s kind for this Sony model.
The new concept Alpha line will have a new APS sensor called the Exmor APS HD CMOS sensor. You can hear about the new cameras, new concept lenses to match the the smaller size cameras as well as all other Alpha line announcements from PMA in the video below.
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