Sony’s CES 2010 Press Conference Rocks the House

by Team Sony 01/06/2010, in Categories For Records, VAIO

It was just another typical day at the office. About 700 press, bloggers and VIPs gathered at the Sony booth at the Las Vegas Convention Center to be the first to hear about our latest innovations. Ok, so it wasn’t a typical Wednesday and even though the Sony press conference happens every year, this was far from a typical event!

It was standing room only as hundreds of chairs were snatched up as soon as we opened the doors at 4:00pm. As in previous years, Sony’s press conference is the last one of the day after all other consumer electronics companies present. As you can imagine, these journalists and bloggers are tired but as soon as they set foot into our booth there is energy in the air.

The press conference kicked off with Sony Electronics’ president and COO Stan Glasgow asking the crowd to put on 3D glasses that were on every seat.  The audience was treated to a surprise live performance by Grammy winning Sony ATV Publishing artist — Taylor Swift. The performance was simultaneously filmed in 3D. What an amazing way to kick off the start of CES! Taylor will be a new brand evangelist for Sony Electronics, using Sony gear to document her life.

After the music, Stan came back on stage to announce a concept called “make.believe” which aims to unite the company’s strengths in electronics, movies, music, and games. The idea is centered around Sony turning ideas into reality and enabling people like you to share ideas and creativity and inspire one another. Check out this video, a true story about how Sony helped make this person’s dream a reality.

Home Entertainment

The most anticipated announcement of this year’s CES was new TV offerings including 3D. You may not realize it but Sony’s been a leader in 3D technology, content creation and delivery in movie theaters and  at sporting events for quite some time. But this is the first time we are bringing that experience to the home.

Sony Monolithic display at CES


Sony’s new 3D LCD televisions will work with active shutter glasses and a transmitter. These are not the kind of 3D glasses you’re used to.  Besides the fact that they look cooler than the silly paper things you’ve probably seen at the movies, the advanced technology means the picture you see through these glasses is high quality whether you’re watching fast moving action, picturesque scenery or sports or gaming in 3D.

Sony’s 2010 line of BRAVIA televisions will have a new “Monolithic” design with a 6 degree upward slant for an optimal viewing experience.  Several other new models will be 3D-capable and have similar features.

Content available through the BRAVIA internet platform continues to grow. Among other news, sports fans will be happy to hear about Sony’s sponsorship announced today of ESPN’s new 3D sports network.

Tomorrow we’ll take you into a 3D pod here on the floor at CES for a closer look at more of the 2010 home audio and theater line. You can also find complete product information on Sony Electronics Home Entertainment products including BRAVIA televisions, Blu-ray Disc and Home Audio-Video at the Sony News and Information site.

Sony Dash at CES 2010


Access to great content anywhere in your home is at the heart of the next product line unveiled for 2010. dash™, a new personalized internet viewer, was alluded to by Sir Howard Stringer last year and officially announced this afternoon. Much smaller than a PC and more comfortable to view than a mobile phone, the dash device has a 7-inch color touch screen and will access your home broadband wireless network to continuously update its content. The content comes through free “apps” you can choose in order to create a truly customized internet experience. Whether it’s checking in on Facebook or listening to your personal internet radio station on Pandora there are tons of apps to let you make the dash viewer into the device you want.  Stay tuned for a closer look at the dash product later this week.



Last year’s VAIO P announcement at CES certainly generated a lot of buzz and we’re determined to keep things exciting in the PC category.  Three new models were announced today.  The W series, a new eco friendly notebook made partially from recycled CD’s and DVD’s was added to the VAIO line up. The F series is a multi-media entertainment machine perfect for gaming with 16:9 HD viewing on some models, Blu-ray Disc playback and HDMI output to play back content on enabled televisions. The Z series is a lightweight machine made for ultra mobile computing.

On stage as well was Sony’s much anticipated eReader Daily Edition. The Daily Edition has wireless access to the Sony E-Book Store,gives readers access to millions of free books from Google Books as well as select newspapers and magazines which can be downloaded with the press of a button.




To demonstrate Sony’s new innovations in digital imaging, celebrity photographer Nigel Barker came on stage to show how storing and sharing your photos and video will be easier than ever.  He took the photos he shot throughout the day and transferred pictures using new TransferJet™ technology which lets TransferJet enabled devices communicate and transfer files using wireless high-speed data transfer just by touching!  

Nigel usually deals with fashion models, but was just as comfortable with the new models of Handycam® camcorders he showed off that now have a wider angle lens and more powerful features for low-light filming. See photos of the new cameras and find out more about the 17 new models announced.

For the growing number of bloggers and content creators, there is a new camcorder called bloggie. The bloggie camcorder records MPEG-4 video which makes for easy upload to the web. There is greater image stabilization and features for low light filming. Be one of the first to own a new BLOGGIE camcorder by entering to win one thru on Twitter.

There are links to more product information throughout this post. Check back daily for a closer look at each of the categories of products announced today with video and photos of the products and interviews with Sony product specialists and people experiencing the new products in the Sony booth.








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