Official Rules – Sony Love Instagram Sweepstake and Contest

by Callan 12/04/2009, in Categories For Records, VAIO


Sony LOVE INSTAGRAM sweepstakes & Contest


NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ENTRY OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES OR DISTRICT OF COLUMBIA WHO ARE AT LEAST EIGHTEEN (18) YEARS OF AGE OR LEGAL AGE OF MAJORITY IN THEIR STATE OF RESIDENCE ON DATE OF ENTRY. Void in Puerto Rico, all U.S. territories and possessions, and where prohibited by law. This promotion is in no way sponsored, endorsed or administered by, or associated with Instagram OR FACEBOOK. Any information provided is being provided to the Sponsor and not INSTAGRAM OR FACEBOOK.


1) PROMOTION CALENDAR AND TIMING: The Sony Love Instagram Sweepstakes & Contest (the “Promotion”) is a Sweepstakes and a Skill Contest.  The Promotion starts on December 4, 2012 at 12:00:00 AM Eastern Time (“ET”) and ends on December 31, 2012 at 11:59:59 PM ET (the “Promotion Period”). The Sponsor’s computer or that of its designee is the official timekeeper for this Promotion.  The Sweepstakes consists of twenty-eight (28) Daily Entry Periods (the “Daily Entry Periods”).  A “day” is defined as a 24-hour period beginning at 12:00:00 AM ET and ending 24 hours later.   Entries submitted during the Promotion Period will be included in the Sweepstakes Daily Drawing for the date in which the entry was received.  Each Eligible Entry submitted during the Promotion Period will also receive one (1) Contest Entry.   All Entries must be submitted by 11:59:59 PM ET on December 31, 2012.


2) ELIGIBILITY: This Promotion is offered and open only to [1] persons legally residing in one of the fifty (50) United States or District of Columbia; [2] who are at least eighteen (18) years of age or legal age of majority in their state of residence on the date of entry submission in this Promotion; [3] have an iOS or Android device that supports the Instagram application; and [4] have the Instagram application downloaded on their device and an Instagram account;  (“Participant(s)”).  Officers, directors and employees of Sony Electronics Inc. (“Sponsor”), Marden-Kane, Inc. (“Administrator”), and each of their respective parent, subsidiary and affiliated companies, are not eligible to participate (“Promotion Entities”). This Sweepstakes is void in Puerto Rico, all U.S. territories and possessions, and where prohibited by law.


3) HOW TO ENTER: To enter the Promotion, a Participant first needs to have the Instagram application downloaded on their mobile device and become a registered user.  On Instagram you must follow Sony’s account (@sony).  If you do not have an account you must create one.  Accounts are free. By submitting your information and creating an account, you agree to the terms of use and privacy notice of Instagram. If you do not agree to these terms of use and privacy notice, you cannot create an account, or participate in this Promotion.  Before entering the Promotion, the “Photos Are Private” option in the account settings on your Instagram account must be set to “OFF”.  To enter the Promotion, upload a photo of something that you love.  In the caption for the image you must include the hashtag “#sonylove”.  In order to earn a Bonus Entry, following the instructions above upload a photo of any Sony product and in the caption of the image include the hashtag “#sonylove”.  All photos submitted according to the Official Rules along with the proper hashtag will be deemed an “Entry”.  All Entries will be entered into the Sweepstakes Daily Drawing for the date in which their Entry was received and will not be carried over to the next Daily Drawing. All Entries received during the entire Promotion will also be entered into the Contest.   Limit of one (1) Entry and one (1) Bonus Entry per person per day.  All entries must comply with these Official Rules, including, without limitation, the “Entry Requirements” section below. All entries must be submitted during the Promotion Period.  Entries will not be acknowledged or returned.  The individual who submits an entry will be referred to herein as “Entrant.” By entering the Promotion, Entrants acknowledge that they have read, accept and agree to be bound by these Official Rules including that they are of the age of majority in their state of residence.


Entry Requirements: To be eligible, entry must: (1) be in keeping with Sponsor’s image; (2) may not be obscene, indecent, or otherwise offensive (as determined by Sponsor and Administrator in their sole discretion); (3) not defame or invade the publicity or privacy rights of any person, living or deceased; (4) infringe, violate, or misappropriate any person’s or entity’s personal or proprietary rights (including copyrights, trademarks, or other intellectual property rights); (5) not contain (i) any words, statements, or images considered offensive to individuals of any age, race, ethnicity, national origin, religion, sexual orientation, or other protected class, or who are disabled, (ii) any threats to any person, place, business, group, or entity, (iii) materials that promote bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on age, race, ethnicity, national origin, religion, sexual orientation or other protected class, or disability, (iv) any materials that depict illegal acts, are sexually explicit, libelous, obscene, violent, hateful, slanderous, (v) content not in keeping with Sponsor’s reputation and image or (6) adhere to the Instagram Terms of Use set forth here and (7) not be owned by a third-party and/or be subject of or to any restriction or right that would in any way limit Sponsor’s right to use the entry as permitted under these Official Rules (collectively “Entry Requirements”). Failure to comply with these Entry Requirements, as determined by Sponsor and Administrator in their sole discretion, is grounds for an automatic disqualification from the Promotion.


In the event of a dispute over the identity of any potential winner, the entry will be declared made by the authorized account holder of the Instagram account used for entry, and potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder. It is the sole responsibility of the Entrant to notify the Sponsor in writing if the Entrant changes his or her email or postal address during the Promotion Period. Proof of uploading an entry does not constitute proof of delivery or entry. All entries become the property of Sponsor and will not be returned to Entrant. Each entry must be taken by, manually key stroked and manually entered by the individual Entrant; automated and/or repetitive electronic submission of entries (including but not limited to entries made using any script, macro, bot, or sweepstakes service) will be disqualified and transmissions from these or related accounts, email or IP addresses may be blocked. Entries in excess of the disclosed maximum will not be counted. If the Sponsor determines that the content of the entry is obscene, offensive, or inappropriate, the entry will not be eligible for any prize consideration and may be withdrawn from the Promotion at any time at the sole discretion of the Sponsor.


4) SWEEPSTAKES Drawings and Notifications:  A random drawing to select a total of twenty-eight (28) Daily Prize Winners (one winner for each Daily Entry Period) will be conducted on the business day following the Daily Entry Period from among all eligible entries received for the respective Daily Drawing Period.  Drawings will be conducted under the supervision of the Administrator, an independent judging organization whose decisions are final and binding on all matters relating to this Sweepstakes. Within three (3) business days of the Daily Drawings, Sponsor will notify potential winners by adding a comment from @sony to the potential winner’s photo submission on the potential winner’s Instagram account.  The comment will request that the potential winner email the Sponsor to the specified email address  with specific personal information (ex: full name, address, phone number, email address, date of birth, Instagram username etc.) and the original unaltered photo submission.  The potential winner, in Sponsor’s sole discretion, may be required to claim ownership of the Instagram account that submitted the winning photo, and may be asked to demonstrate control of the account. The potential winner must email Sponsor to the specified email address with the information that was requested from the Sponsor in the comment within two (2) business days after Sponsor posts the comment notification on the potential winner’s photo submission.  Failure to respond to a comment notification with the requested information within two (2) days, may result in the potential winner being disqualified and an alternate winner selected.  If a prize notification or a prize is returned as undeliverable for any reason, the applicable prize will be awarded to an alternate winner. In order to receive the comment notification, the potential winners’ device and Instagram settings must be set to receive push notifications. Odds of winning a prize are subject to the total number of eligible entries received for each Daily Entry Period.  Limit of one (1) Daily Prize per person/household.


5) CONTEST JUDGING/JUDGING CRITERIA/WINNER NOTIFICATION:  At the conclusion of the Promotion Period, a panel of judges consisting of the Sponsor and/or Administrator and their representatives (the “panel”) will score each eligible Contest submission based on the following Judging Criteria (the “Judging Criteria”):


  • Appropriateness to Theme  (40% of total score)
  • Originality/Creativty (40% of total score)
  • Technique (20% of total score)


Based on the panel’s scores, the highest scoring entry will be deemed the Contest Grand Prize winner, pending verification of eligibility. The next five (5) highest scoring entries will be deemed the Contest Runner-Up Prize winners.  In the event of a tie, all tied entries will be re-judged by an additional judge selected by the Sponsor who will break the tie using the Judging Criteria.   The judges’ decisions are final and binding in all matters relating to this contest.


The potential Contest Grand Prize winner and potential Contest Runner-Up Prize winners will be notified by the Sponsor/Administrator using the notification process as outlined in Section 4 of these Official Rules, beginning on or about Monday, January 7, 2013.  Potential winners will be required to sign and properly execute the following documents and return them via e-mail or facsimile (and subsequently the originals by mail per instructions to be provided) to the Administrator within two (2) days of receipt: (1) an Affidavit of Eligibility and Liability Waiver with (where lawful) a publicity release; and (2) a W-9 Miscellaneous Tax Form. If any documents sent by any means to the potential Grand Prize winner or potential Runner-Up winners are returned as undeliverable, or if the potential Grand Prize winner or a potential Runner-Up winners fails to properly execute and return all documents described herein within the time noted, or if the potential Grand Prize winner or any potential Runner-Up winner is found not to be eligible or not in compliance with these Official Rules, the Entrant will be disqualified and, at the sole discretion of the Sponsor, the next highest scoring entry will move up and be notified, time permitting.  Acceptance of any prize constitutes permission for the Sponsor and its designees to use winners’ names and likenesses for advertising and promotional purposes without additional compensation unless prohibited by law.  Should a potential winner decide to decline the prize for any reason whatsoever, Sponsor shall have no further obligation to that potential winner, and an alternate potential winner will be selected, time permitting.  Sponsor’s decisions are final and binding on all matters.  Any questions, comments or complaints regarding the promotion are to be directed to the Sponsor at the address below, not Instagram.




6) PRIZES:  



Twenty-eight (28) Sweepstakes Daily Prizes: Each Daily Prize winner will receive a Sony Store gift of $50.00.  Prize will be awarded in the form of a gift card and is subject to the terms and conditions as specified by issuer. Approximate Retail Value: $50.00 each. Total Approximate Retail Value of all Sweepstakes prizes is: $1,400.00.



One (1) Grand Prize: One (1) Sony RX1 Camera.  Approximate Retail Value (“ARV”): $2,799.00

Five (5) Runner-Up Prizes:  Each Runner-Up Prize Winner will receive two prizes, one to keep and one to gift as per chart below.    Total Approximate Retail Value of all Contest prizes is: $5,776.96.


RUNNER UP #1  (2) Vaio Duo Laptop, ARV. $1,199.00 each for a total of  $2,398.00
RUNNER UP #2 (2) NEX-5R, ARV. $799.99 each for a total of $1,599.98
RUNNER UP #3 (2) Xperia Tablet, ARV. $399.00 each for a total of $798.00
RUNNER UP #4 (2) Sony X headphones, ARV. $299.99 each for a total of $599.98
RUNNER UP #5 (2) Sony Action Cam Wi-Fi with mount, ARV. $279.98 each $559.96



Prizes are non-transferable. No prize substitutions allowed. Sponsor reserves the right, in its sole discretion, to substitute a prize of equal or greater value if advertised prizes become unavailable. Prizes may not be sold, bartered or exchanged by any winner. All details of any prize not specified herein shall be determined solely by Sponsor. By accepting a prize, each winner acknowledges compliance with these Official Rules. All federal, state, or other tax liabilities arising from this Sweepstakes are the sole responsibility of each respective prize winner. Limit of one (1) prize per person/household.


7) CONDUCT: This Promotion is subject to all federal, state and local laws/regulations. By entering this Promotion, Entrants agree to be bound by these Official Rules and the decisions of the judges that shall be final and binding in all respects. Failure to comply with these Official Rules may result in disqualification. Sponsor reserves the right at its sole discretion to disqualify any individual suspected of tampering with the entry process or the operation of the Promotion; or to be acting in any manner deemed by Sponsor to be in violation of the Official Rules; or to be acting in any manner deemed by Sponsor to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A USER OR ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND COSTS (INCLUDING WITHOUT LIMITATION, ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.


8) LIMITATIONS OF LIABILITY: Promotion Entities assume no responsibility or liability for (a) any incorrect or inaccurate entry information, or for any faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of entries at any point in the operation of this Sweepstakes; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Sweepstakes; (d) inaccessibility or unavailability of the Internet or any combination thereof, or; (e) any injury or damage to participant’s or to any other person’s electronic device which may be related to or resulting from any attempt to participate in the Promotion or download any materials in the Promotion. If, for any reason, the Promotion is not capable of running as planned for reasons which may include without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, then Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Promotion in whole or in part.


9) ENTRANT RELEASES: All Entrants, as a condition of entry into the Promotion, agree to release Promotion Entities, and their respective parents, subsidiaries, affiliates, divisions, distributors, suppliers, printers, application developers, distributors and advertising, promotional or judging agencies, Facebook and Instagram  from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with accessing the Promotion page; submitting an entry or otherwise participating in any aspect of the Promotion; the receipt, ownership or use of any prize awarded; preparing for, participating in or traveling to and/or from any prize-related activity, or any typographical or other error in these Official Rules or the announcement of offering of any prize. The winner shall bear all risk of loss or damage to their prize after it has been delivered. Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize. Except for residents of Tennessee and where prohibited by law, winners grant to Sponsor the right to print, publish, broadcast and use worldwide in any media now known or hereinafter known and without limitation the winner’s name, address, voice, statement, picture or other likeness, without additional compensation, for public relations, advertising and promotional purposes as may be determined by Sponsor.


10) WINNERS LIST: For the names of the prize winners, available after December 31, 2012, go to


11) SPONSOR/ADMINISTRATOR: Sponsor: Sony Electronics Inc., 16530 Via Esprillo, San Diego, CA 92127. Administrator: Marden-Kane, Inc. 1055 Franklin Avenue, Suite 300, Garden City, NY 11530.


This Promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram or Facebook. You understand that you are providing your information and entry to Sony Electronics Inc. and not to Instagram or Facebook. The information you provide will only be used for verification of your eligibility to participate in the Promotion. Please direct any questions or comments regarding this Promotion to Sony Electronics Inc.



© 2012 Marden-Kane, Inc. All rights reserved. These Official Rules may not be copied, edited, or used for any other purpose, commercial or otherwise, without the express written consent of Mard

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