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Advertising Photographers of America "Meet Up" At Sony Style

by Gina 12/09/2009

Starting groups (be it professional or enthusiast) can be pretty challenging. You have to get the word out, organize everyone, find topics, the list goes on. I think one of the most challenging aspects can be finding a place to meet. Whether you’re in a book club, gadget group or love indie films, it never hurts to ask local stores for some meet-up space. You never know, you might get a yes.

One of the first groups to ask Sony Style was the Advertising Photographers of America, the “APA”. The meeting took place in Sony Style Store, Sony Plaza in New York. You could imagine trying to meet in an apartment in Manhattan so how could we turn this down?

It worked out quite well because we were able to secure wildlife photographer and Sony Artisan of Imagery, David McLain as a guest speaker. The event was titled “Keeping it Real”. David spoke about using experience gained from his editorial background to bring brands to life in ways people recognize as authentic and real. Utilizing available light, real people models, and a streamlined production model, David spoke about using more with less to create images that make people feel inspired rather than sold to. This particular comment appealed to me since I am beyond cynical towards the ads I see.

Over 75 APA members packed the home theater section of the store. It was the perfect area since there were slide shows projected on the TVs. A lot of questions came up about stock photo sales, how David deals with shooting situations and how he snagged a spot with one of the largest wildlife magazines in the world. Sony Style also provided the group with two Sony Alpha specialists who had demo cameras on hand and helped answer technical questions (many about sensors and vertical grips came up).

We think everyone had a good time and the folks at Sony Style sure did. It goes to show you that in an age of condensed living, you’re not always limited to the virtual world of online discussion boards and instant messaging. Grab your group and start getting creative. You just might end up at Sony Style.

And if you’re interested in learning from an Artisan of Imagery, check out our events calendar to find a tutorial near you. On December 9th, award-winning photographer and Sony Artisan of Imagery, Me Ra Koh will be at the Sony Style retail store in South Coast Plaza (Costa Mesa, CA) from 6:00pm-7:30pm (local time), sharing how she uses her Sony α DSLR camera to tell her stories through her photographs.

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  1. guest_user wrote: December 12, 2009 11:42am

    I hope Sony will address the elephant in the room and not release a camera in 2010 with overkill 24 mps and never address the one issue that causing frustration with current Sony Alpha users. That is, the problematic noise levels in 800+ iso settings that many of us low light shooters are so jealous of in other Canon and Nikon users. We got the megapixels and the great Zeiss lenses so please Sony address this issue and give us low noise photos in the high iso settings we need in a full frame camera!! PLEASE.

  2. Gina wrote: December 12, 2009 11:44pm

    Hi Guest – thanks for sharing the honest feedback. I passed it along to the DI team. Happy Holidays – Gina (Blog Editor)


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