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Sony Reader Reinvents Mall Kiosks

by Gina 11/17/2009

I love going to malls. Mostly because I like to shop but I also enjoy discovering new stores and previewing the newest items I’ve read about. Plus I have to say, the best strawberry lemonade is at the Fashion Valley Mall in San Diego.

The one thing I don’t do or love to do is cruise by the mall kiosks. My image of mall kiosks include vivid images of hair extensions, strange caps and random glittery mobiles. It’s always that awkward and extremely anxious moment when I make eye contact with the mall kiosk rep on my way by and before they open their mouth to ask me if I’m interested in trying out the latest skin cream made from fire ants, I’ve either looked down at my shoes or desperately opened my mobile.

Well today, my impression of what a mall kiosk is has utterly and completely changed. And not just because I work for Sony (I would have just not written this post if I didn’t seriously enjoy the experience) but because I got to check out one of 40 new Sony Reader Experience kiosks that started popping up across the United States this week.

No natural supplements, no crazy calendars. Just pure gadget glory.

The Sony Reader Experience kiosk reminds me a lot of what you’d see at an electronics show. It’s clean, polished and staffed with really passionate and knowledgeable staff. Sony Reader specialists staffing the kiosks are trained to answer a wide range questions: from your technical specs to the latest and greatest ebooks. The latest Readers models are on display (even in different colors) along with their respective accessories like covers, lights and headphones. You can also watch the resident panel expert for Reader, Amy Sedaris on a Bravia LCD.

Planning and creating these kiosks wasn’t an easy task and involved hundreds of folks here at Sony. The kiosks are designed in a station-like way allowing customers to cruise through different pods and enjoyvarious Sony Reader models and features. The Reader team shared some of the preliminary sketches for the kiosk design…

You’ll also be happy to hear that if you don’t live near a Sony Style store, not to fret. These kiosks are independent of the stores so chances are, you might have one at your local mall. I personally had the chance to visit the Fashion Valley location as it was going up.

One of my favorite little secrets to tell is that if you live in the San Diego area, some of our senior executive will actually be working the kiosks as they too want to interact with customers and rally around the excitement of these latest gadgets. They want your feedback so that they can take your voice back to headquarters to truly represent.
So if you happen to cross paths with a mall kiosk, look up instead of speeding by. It might be a refreshing change from the old guard and turn out to be a high tech super Reader experience. If you do visit one of our Sony Reader Experience kiosks or have a scary mall kiosk story you’ve experienced in the past, feel free to post a comment and share.

One of my favorite little secrets to tell is that if you live in the San Diego area, some of our senior executive will actually be working the kiosks as they too want to interact with customers and rally around the excitement of these latest gadgets. They want your feedback so that they can take your voice back to headquarters to truly represent.
So if you happen to cross paths with a mall kiosk, look up instead of speeding by. It might be a refreshing change from the old guard and turn out to be a high tech super Reader experience. If you do visit one of our Sony Reader Experience kiosks or have a scary mall kiosk story you’ve experienced in the past, feel free to post a comment and share.

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  1. Jude3 wrote: November 18, 2009 12:13am

    These kiosks are very nice and futuristic. I want to check one out myself. Great Advertising!

    Reply
  2. Gina wrote: November 18, 2009 5:28pm

    Hi Jude3, Thanks for posting and glad you like them. Let us know when you check one out – can’t wait to read to what you think. -Gina (Blog Editor)

    Reply
  3. Anne wrote: February 18, 2010 12:59pm

    I recieved a Sony e-reader from my kids for Chistmas and am enjoying useing it. The reason that I hinted to them that an e-reader would be nice is that I have some macular degeneration and being able to increase the size of the font makes reading easier. I wonder if the Sony company has considered the potential for people with sight problems. I do wish that there was more contrast between the print and the background on the reader. I also find that the grey print on the Sony web-site is very hard to read. Just venting. Thanks

    Reply

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