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Style Byte: Wordle

by Gina 06/09/2009

Our latest style byte helped inspire a few of the new looks you’ll see with some upcoming changes to SonyStyle.com. Today’s byte is Wordle. Wordle is a cool tool that actually generates word clouds from text you provide. The more frequently a word is used in the text, the larger it appears in the cloud.

The two photos you see are not only clouds we made using Wordle but images we then used to illustrate the need to change our site copy to become more customer-friendly. So to you, our customers, I have to say thanks and mad props. Here’s why:

The black and white photo is our Wordle cloud using text that’s on our website now (on our Sony TV pages).  The colored image is the exact same exercise, only this time it uses text from our consumer reviews on Sony Style. How we describe our products are technical in nature however you, as our customers, describe your Sony TVs based on the experience you’ve had.

This is like the Rosetta Stone for web copy.

I guess the million dollar question is, “when is experience based copy more useful than technical information?” If I think about buying a bag of potato chips, seeing that I can scoop a tablespoon of dip onto a chip without breaking it is helpful (I love dip). On the flip side knowing that chip is 12 grams of fat is also important to me.

In the theme of bad reality TV, I’m going to have to leave you with a cliff hanger on exactly what we’re planning to change but what I can tell you is that there’s still time to impact this particular topic so feel free to post what you think. In the meantime, stay tuned for some new and improved SonyStyle.com “style” coming to a browser near you… later this summer.

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  1. guest_user wrote: June 16, 2009 4:20pm

    I have a suggestion for the sonystyle online shop…how about not charging an insane amount of money to ship a small cube (the TDM-NC1) to me? The product costs almost 400 dollars (in my country) and then you wanted another 32 dollars to ship it to me. I mean wtf?! I bought a similar system from logitech, thank you very much (and I love sony!) Was very disapointed.

    Reply
  2. Gina wrote: June 17, 2009 11:46am

    Thanks for being straight up with us. I am sorry that you had this experience with us. We try to always offer free shipping in one form or another to our customers and I’ve shared your feedback with our teams as they work through various shipping options and policies.
    Price is actually a common piece of feedback that we’ve gotten and based on our customer’s feedback, we’ve been working on some different ways to address this. Our most recent is our newly launched Price Assurance Policy. Now when you buy from Sony Style, your purchase is backed with a 30 day price assurance policy. We will honor a price if you find it cheaper at any authorized Sony dealer within 30 days of your purchase. There are some exclusions (such as US only, etc.) so you’ll want to make sure to check out the details at :
    http://store.sony.com/hdtv

    *On the right side of the screen you will see “If you find a lower price, tell us.” (Click on Learn More)

    This program came from getting feedback from customers and changing our policies based on what our customers need. So please keep the feedback coming and thank you for sharing.

    -Gina (Sony Style Blog Editor/Moderator)
    sonystyleblog@am.sony.com

    Reply
  3. guest_user wrote: September 3, 2009 4:31pm

    I have heard how great the Sony Vaio is but don’t have the money to buy one. Do you have a program where I can get one for free. I’m in college and can really use a laptop. I’ve tried other places but they seem to be scams, fraud, or bogus. Please help me. Thank you.

    Reply
  4. Gina wrote: September 8, 2009 2:13pm

    Hi Guest- Thanks for posting and hang in there. While we don’t have a program that offers free notebooks we have a couple of programs that should help reduce the cost of a notebook. The first is our education store where students can save up to 7% on select VAIO notebooks (http://store.sony.com/campus). We also have our Sony Outlet where we offer refurb and clearance notebooks – there are some good deals there. (http://store.sony.com/outlet). With the outlet we have a Twitter page that sometimes offers coupons for discounts off existing outlet prices. Notebook coupons have been tweeted before. I hope this helps with your notebook search. (http://www.twitter.com/sonyoutletusa
    Thanks again for posting – Gina (Blog Editor)

    Reply
  5. guest_user wrote: September 17, 2009 11:32am

    Why is the VAIO Z so expensive in the Philippines? The 1,849 VAIO Z configuration in sonystyle.com is the 2,900 VAIO Z here. Hong Kong is nearby but their VAIO Z is even cheaper than ours. Can sonstyle.com deliver here? I don’t think it ships with a 1,000 USD tag.

    Reply
  6. Gina wrote: September 18, 2009 11:46pm

    Hi Guest, thanks for reaching out – Unfortunately Sony Style does not ship internationally but there are other authorized Sony retailers that may if you’re interested in buying in the US and shipping overseas. Now in terms of pricing in different regions and product models carried outside the US, I reached out to a couple of folks to see if I can gather that info for you. Once I find some, I’ll post an update. Promise! Thanks again for contacting me -Gina (Blog Editor)

    Reply
  7. guest_user wrote: October 30, 2009 6:16am

    i,m makeing acomment about your ps2 stick they are put together ever badly you buy one to play your game it last about a week maybe 2 at most + they are not made to play any tr game because of all the jumping an swing they last about aweek you need to make better sticks and a double spring stick just for tomb raiders game because of all the thing she in the game most of your stick s ware down fast sincerly your richard jackson hard core tr player

    Reply
  8. Gina wrote: November 2, 2009 11:59am

    Hi Guest – thanks for commenting. I’d like to be able to research this for ya but I don’t know what peripheral you’re referring to. Can you clarify? Thanks – Gina (Blog Editor)

    Reply

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