Our latest style byte helped inspire a few of the new looks you’ll see with some upcoming changes to SonyStyle.com. Today’s byte is Wordle. Wordle is a cool tool that actually generates word clouds from text you provide. The more frequently a word is used in the text, the larger it appears in the cloud.
The two photos you see are not only clouds we made using Wordle but images we then used to illustrate the need to change our site copy to become more customer-friendly. So to you, our customers, I have to say thanks and mad props. Here’s why:
The black and white photo is our Wordle cloud using text that’s on our website now (on our Sony TV pages). The colored image is the exact same exercise, only this time it uses text from our consumer reviews on Sony Style. How we describe our products are technical in nature however you, as our customers, describe your Sony TVs based on the experience you’ve had.
This is like the Rosetta Stone for web copy.
I guess the million dollar question is, “when is experience based copy more useful than technical information?” If I think about buying a bag of potato chips, seeing that I can scoop a tablespoon of dip onto a chip without breaking it is helpful (I love dip). On the flip side knowing that chip is 12 grams of fat is also important to me.
In the theme of bad reality TV, I’m going to have to leave you with a cliff hanger on exactly what we’re planning to change but what I can tell you is that there’s still time to impact this particular topic so feel free to post what you think. In the meantime, stay tuned for some new and improved SonyStyle.com “style” coming to a browser near you… later this summer.
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