The VAIO FW Wins Over Mother and Son

by Team Sony 04/29/2009, in Categories For Records, VAIO


Hi- This is Michael Cuellar, VAIO marketing specialist, filling in for Rick while he is serving on jury duty.

In case you missed it, the VAIO FW was featured in a recent series of Microsoft Laptop Hunter commercials.  The commercial ran on most national TV and cable networks starting on April 13th.

The “Find your perfect PC” Microsoft campaign features ads following real-life laptop hunters around on their search for the ideal PC.  Microsoft poses a challenge to the shoppers:  “You find it, you keep it.”

This particular ad centered on mother and son duo Lisa and Jackson who were hunting for a laptop that could handle all their needs for $1,500 or less.  Lisa and Jackson were able to choose any computer they wanted and after a lot of searching we were happy to discover that Jackson picked a VAIO FW.  Jump over to the Video page to watch the entire commercial as it appeared on TV. 

Did you think the commercial was effective?  Leave your thoughts and opinions in the comment section below.

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