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The VAIO FW Wins Over Mother and Son

by Team Sony 04/29/2009

Hi- This is Michael Cuellar, VAIO marketing specialist, filling in for Rick while he is serving on jury duty.

In case you missed it, the VAIO FW was featured in a recent series of Microsoft Laptop Hunter commercials.  The commercial ran on most national TV and cable networks starting on April 13th

The “Find your perfect PC” Microsoft campaign features ads following real-life laptop hunters around on their search for the ideal PC.  Microsoft poses a challenge to the shoppers:  “You find it, you keep it.”

This particular ad centered on mother and son duo Lisa and Jackson who were hunting for a laptop that could handle all their needs for $1,500 or less.  Lisa and Jackson were able to choose any computer they wanted and after a lot of searching we were happy to discover that Jackson picked a VAIO FW.  Jump over to the Video page to watch the entire commercial as it appeared on TV. 

Did you think the commercial was effective?  Leave your thoughts and opinions in the comment section below.

 

Learn more at Microsoft.com

 

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  1. guest_user wrote: April 30, 2009 2:50am

    I’ve seen some of the other commercials too, and the computers they chose over Apple Macs had older generation chipset/processors. The Vaio FW at least have penryn, and an option to a graphics card that could run a modern game. (the 3650 HD). You also have an option to at least a 1900×1080 screen. So in case the mother and son chose that top spec option, they did get a computer that would suit their need.
    Personally, I would have suggested to get a ps3 to play the games on. And gotten a smaller computer that would be easier to take to the cafe, liberary and so forth.

    Reply
  2. guest_user wrote: April 30, 2009 10:26pm

    Great Post!!

    Another Reason To Love Sony!

    Reply
  3. guest_user wrote: May 15, 2009 10:38pm

    Would never buy an apple overpriced and not even in the same spec neighborhood or even close as Sony AW290 which I have. First off, Apple doesn’t even offer BluRay playback let alone BluRay writing.

    Reply

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