Okay…I admit it. As a big fan of the New York Mets living in San Diego, I was thrilled to turn on the Sony television in my office and tune into ESPN for the Mets’ opening day game against the Cincinnati Reds, which started at 10 a.m. Pacific Time. (The Mets won a close one and look pretty strong again this year, but that’s been the case the past two seasons when they collapsed at the end.) And if one game wasn’t enough, ESPN followed with the other New York team’s opener against the Baltimore Orioles.
Even though I tried to escape a bit, there was no escaping Sony at either of these games. The Reds re-designed home field called the Great American Ball Park now features high-definition video production equipment and LED technology from Sony and a professional display company we’ve hooked up with by the name of Daktronics. The stadium’s HD upgrade is the first joint installation resulting from the agreement with Daktronics and our B2B-focused Broadcast and Business Solutions Company. Together, we are aiming to install complete video and audio systems and to provide full support services to both the professional and collegiate sports markets.
In Cincinnati, fans in the luxury suites can also enjoy interactive entertainment on 46-inch BRAVIA LCD televisions connected to VAIO computers running a new Sony software application called StadiumView. This lets you pick the camera angle to watch the game from the various feeds shown on HD displays in the suites. You call the shots. Center field view. Behind the plate. You can also watch replays until your heart’s content.
Great American Ball Park also has a cool HD control room with professional Sony studio cameras, optical disc camcorders, a production switcher, LCD monitors, and decks for recording and mastering. This gear is used to create exciting content for the fans to see on giant LED screens and HD displays throughout the stadium.
And to top it all off, Sony Playstation trucks will be at each Reds home game in 2009 and 2010 as part of a fan interactive fun zone.
Not to be outdone, when New Yorkers go to the first home game at the new Yankee Stadium they’ll see Sony written all over it, beginning with the Sony HDNA sign on the right field wall and four concourse locations featuring diorama ads. Sony is the official consumer electronics manufacturer of the Bronx Bombers. The new stadium has more than 550 flat-panel BRAVIA and professional LCD television sets, not only in the luxury suites but also in lounges, concourses, restaurants and even administrative offices.
Certain areas of the new ballpark also feature a PLAYSTATION 3 entertainment system and a VAIO notebook computer with Internet access. The stadium’s new HD control room is called the “Sony Control Room” for obvious reasons when you see all the professional HD studio cameras and other the Sony gear used there.
Heck, there’s even a place for a 30-second Sony commercial to run on the HD scoreboard just before game time.
Like I said, there’s no escape.