Sony's Award Cup Runneth Over at CES

by Team Sony 01/15/2009, in Categories For Records, VAIO

The post-CES glow is still shining at here at Sony as the company snapped up 28 product, technology and service awards at the show from industry associations, government organizations and the news media.

On the green front, Sony Electronics was commended by the U.S. Environmental Protection Agency for its contributions to increasing the reuse and recycling of all varieties of discarded consumer electronic devices via our free, nationwide Take-Back Recycling program for Sony-branded products.  Since the program’s inception in September 2007, we’ve already recycled 6,500 tons of e-waste (5,500 tons of which were in 2008!).

Sony televisions scored eight awards from the Consumer Electronics Association (CEA), the National Academy of Television Arts & Sciences, the Home Theater Specialists of America, Popular Science Magazine, Popular Mechanics Magazine and Sound & Vision Magazine. The new BRAVIA “Eco” LCD television series, the top-of-the-line BRAVIA XBR8 55-inch set with LED backlighting, the BRAVIA V Series HDTV sets, the BRAVIA Internet Video Link, the amazing XEL-1 OLED TV, and the cinema-like VPL-SXRD front projector all received accolades for innovation and advanced technologies.

The Eco-BRAVIA VE series generated a lot of buzz for its 40 percent energy savings (relative to similar standard Sony LCD models) from such respected news media as Popular Mechanics, which selected it as one of the top 18 products at CES. The magazine’s editor said the series was the first to “give a major reduction in standby mode with a zero-watt standby power switch.”  That said, our consumer television team in the States is quick to point out that all of the new sets in Sony’s 2009 lineup meet or exceed Energy Star 3.0 standards.

Moving on to digital imaging, we received seven awards from the CEA and  Both recognized the Cyber-shot DSC-T700 in the digital still camera category.  And CNET gave the “Best of CES” award in for digital imaging overall to Sony’s new Wi-Fi Cyber-shot DSC-G3 camera, which Sir Howard Stringer demonstrated for the first time in his opening day keynote address.

The launch of the VAIO P series of lifestyle PCs garnered multiple recognition from Popular Mechanics, G4-TV, and Laptop Magazine the latter two anointing it as a “Best of CES” category winner and G4 citing it as the “Best of the Best at CES.”  All four highlighted the notebook’s ideal envelope-shaped size, lightweight, integrated GPS and 3G-wireless broadband capability. This is clearly not your typical “netbook” PC. And I hear pre-orders on are coming in strong.

Sony also received awards in the high-definition camcorder, home video, home audio and personal audio categories with the HDR-SR520V, HDR-TG1 and HDR-CX12 Handycam camcorders; the hot holiday selling BDP-S350 Blue-ray Disc player; the BDV-IT 100ES BD player/changer home theater system; and three Walkman models, including the NWZ-S738FNBC noise-cancelling digital music player; the X series players with their industry first usage of an OLED screen, and the new around-the-ears W series that uses the cool Zappin technology so you scan songs based on the most popular riffs. 

On top of all this, Sony Corporation received two Technical and Engineering Emmy awards from the National Academy of Television Arts & Sciences, which recognizes organizations for innovation or extensive improvement on existing methods that have a significant impact on the transmission, recording or reception of television. The panel recognized Sony and others for development of the HDMI protocol. It also granted Sony and the Harris Corporation an award for the development of the serial interface and protocols for server/VTR controls.

Check out the complete award listing in our CES 2009 virtual press kit here.


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