The last stop on my mini behind-the-scenes tour of three Sony operations the public rarely sees was our logistics center in Carson, Calif. It’s located south of Los Angeles near the port city of Long Beach, where the vast majority of our products manufactured in Asia arrive when they come to the U.S.
We have several buildings in Carson where products are received, checked-in, briefly stored and then shipped to customers across the U.S. and beyond. This is an especially busy time right in the middle of the holiday season. The place was buzzing with fork lifts moving all about and trucks coming in and out, delivering and shipping products.
Boxes were stacked in an orderly fashion all around. I saw lots of BRAVIA televisions, Blu-ray Disc players, home A/V receivers, VAIO computers, digital imaging products and accessories like headphones all packed and ready to go.
There also are a number of specialized teams. One such team focuses on small parcels like cameras and camcorders, which are often shipped by freight services such as Federal Express right to people’s homes in the case of orders through sonystyle.com. Another group handles special retail customer requests, which the day I visited involved repacking Sony headphones in a stronger, more theft-resistant plastic material for Sam’s Club stores.
Another specialized service group tucked away in Carson that focuses on quality assurance and customization. Manager Parviz Golfeiz and his crew were modifying products for the medical and healthcare market the day I was there. They also examine selected products that arrive at the site as a final quality check. In addition, this group gets involved with firmware upgrades that are continually being done on more products these days.
The folks in Carson are the people who ensure Sony products get to retailers and homes in time to make it under millions of Christmas trees. We owe it to the ones who make it happen – David Rodriguez, director of the Western Regional Operation for Sony Supply Chain Solutions, and his team of Sony veterans with years of experience. I hope you enjoy meeting Dave and his team in the videos we’ve posted.
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