This summer many of you followed along as I visited 42 Sony Style stores around the country in 40 days. It seemed to really resonate on the blogosphere as the number of you visiting and commenting on the blog more than doubled during the tour. So without going to such exhaustive extremes, I came up with the idea of a mini behind-the-scenes tour of Sony operations that people don’t normally get a chance to see in San Diego; Carson, Calif.; and Ft. Myers, Fla.
In San Diego, in addition to being the headquarters for Sony’s U.S. electronics business, we also have an entire building dedicated to VAIO notebook computer final production, customer support, service, repair, parts and logistics.
In Carson, we have our largest U.S. warehouse and distribution center for consumer AV products, along with a small service operation. Carson is conveniently located within a few miles of the massive Long Beach, Calif. shipping port, which receives most of the Sony products for the U.S. market that are produced in various parts of Asia and the Far East.
And Ft. Myers is the home of our customer support operations for consumers in the U.S., Canada and Latin America. In addition to technicians located there to answer your calls and e-mails about our products, it is the hub for Sony support offered to consumers from technical experts located around the world from San Diego and Brazil to the Philippines and India.
This is just the tip of the iceberg as far as an inside look at some of Sony’s key operations are concerned, but it’s definitely a good place to start. I’ll be putting a much greater emphasis on videos, including a focus on areas rarely open to the public. So beginning Wednesday, I invite you to come along on the first stop in San Diego.