A Mini Sony Behind-the-Scenes Tour

by Team Sony 12/01/2008

This summer many of you followed along as I visited 42 Sony Style stores around the country in 40 days.  It seemed to really resonate on the blogosphere as the number of you visiting and commenting on the blog more than doubled during the tour. So without going to such exhaustive extremes, I came up with the idea of a mini behind-the-scenes tour of Sony operations that people don’t normally get a chance to see in San Diego; Carson, Calif.; and Ft. Myers, Fla.

In San Diego, in addition to being the headquarters for Sony’s U.S. electronics business, we also have an entire building dedicated to VAIO notebook computer final production, customer support, service, repair, parts and logistics. 

In Carson, we have our largest U.S. warehouse and distribution center for consumer AV products, along with a small service operation. Carson is conveniently located within a few miles of the massive Long Beach, Calif. shipping port, which receives most of the Sony products for the U.S. market that are produced in various parts of Asia and the Far East.

And Ft. Myers is the home of our customer support operations for consumers in the U.S., Canada and Latin America. In addition to technicians located there to answer your calls and e-mails about our products, it is the hub for Sony support offered to consumers from technical experts located around the world from San Diego and Brazil to the Philippines and India.

This is just the tip of the iceberg as far as an inside look at some of Sony’s key operations are concerned, but it’s definitely a good place to start. I’ll be putting a much greater emphasis on videos, including a focus on areas rarely open to the public. So beginning Wednesday, I invite you to come along on the first stop in San Diego.


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  1. guest_user wrote: December 2, 2008 10:51am

    I am looking forward to your posts about San Diego and Carson. I’ve always wondered what the
    warehouse looks like and I am sure it is like a mega store filled with Sony products waiting to be
    shipped out to the customers. I noticed a long time ago that my orders from are
    usually shipped from Carson, CA. Any chance you will see a Sountina speaker boxed?
    On another note, VAIO assembly or I guess final production in San Diego is the dream place for me to
    see…(of course not considering the Sony Building in Tokyo which I want to visit soon too).
    Have a great day!
    Stan M.

  2. guest_user wrote: December 2, 2008 7:19pm

    Thanks Stan,

    I’ve had a chance to check out the Sountina on a couple of trips to Tokyo this
    year. It is very cool. Stands tall, looks great, and offers fine quality sound at
    about the same level even when you are at varying distances from the unit.

    Was hoping to bring it to CES, but there doesn’t seem to be any plan for
    commercializing it in the U.S. at this time.

  3. guest_user wrote: December 3, 2008 1:56am

    Sounds great!! I would love to see the insides of the Sony empire in the U.S. I’m
    glad that you are doing this for us to get a closer look!

    The Sountina sounds (like the pun!) great. I hope that you will at least post a
    link or photos of it for us to see it. Creating the appearance of it in the USA is a
    good idea like what Chris mentioned in the podcast. Lookin’ forward to the tour!


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