I had the chance to speak with two young men behind an independent site called Sony Insider. Christopher MacManus is a college student who founded the site, putting in a lot of late-night and early-morning hours keeping it fresh and informative. Stan Medvedenko is a Sony fan who originally hails from Russia and has a cat named "Vaio."
Both of these Sony insiders, who have no direct affiliation with the company, have a lot of passion and perspective to offer. You can check some of it out for yourselves by listening to my latest podcast. Enjoy.