Although our latest Sony Style store in Glendale, Calif. wasn’t open during my 40-day blog tour to the stores this summer, one of our blog moderators, Marcy Cohen, was among those at this week’s opening ceremonies, where we also took the opportunity to invite our guests to experience “The Reader Revolution.” You can get a taste of the experience in her guest post below.
Sony’s Reader Revolution campaign, along with the new PRS-700 Reader eBook device, were announced last week to packed press gatherings in New York. To be fair, we decided to bring the Reader excitement to the West Coast in conjunction with the opening of our newest Sony Style store in the Glendale, Calif. suburb of Los Angeles.
Earlier this week, local Southern California media streamed into Sony Style at the Americana at Brand retail complex. I hesitate to call the Americana a mall since it’s so much more than that. The Americana is an outdoor shopping and residential extravaganza, which is the brainchild of Rick Caruso (famed designer of the Grove in L.A.). Complete with dancing water shows reminiscent of the Bellagio in Las Vegas and an old fashioned trolley that transports people around the complex, the Americana is a real destination.
Situated among high end retailers like Barneys and Ed Hardy, this is the perfect location for a Sony Style store that presents the latest products in a fun, unintimidating and relaxing atmosphere.
Dennis Syracuse, the senior vice president of Sony Style retail stores, showed off the new store to about 30 guests. Local “Reader Revolutionaries,” who are part of a 1,000-person team fanned out across the country talking up the Reader to consumers, were on hand to demonstrate the new Reader as well as the current PRS-500 model.
As an added bonus, we announced that the Sony Style at Americana is the first to now have the new PRS-700 unit available for customers to demo and pre-order. The rest of the 42 Sony Style stores around the country will receive the new Reader by mid-next week. This will be followed by a select group of authorized retailers nationwide who will receive it in November.
The guests stuck around for several hours enjoying cocktails and appetizers, and playing with all of the cool products in the store. I even found some of them immersed in a Guitar Hero showdown on a PlayStation 3 console.
Be sure to stop by a Sony Style store in your area to check out and even pre-order the new Reader PRS-700 and let us know what you think.
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