Now how cool is that?
Sony will be streaming "Hancock," this summer’s hit movie staring Will Smith, directly to peoples’ homes for two weeks, beginning Oct. 28, four weeks prior to the film’s release on Blu-ray Disc and DVD. All you need to have is a Sony BRAVIA Internet Video Link module connected to a compatible BRAVIA television, which most are these days. And depending on your broadband connection, the movie will be streamed directly in either 720p high-definition or standard-definition quality.
When you register, you will also receive a Blu-ray Disc of the movie to keep once it comes out on Nov. 11 on disc. The Internet Video movie stream (for a 24-hour viewing period) and the disc are valued at nearly $70 ($30 for the stream and $40 for the BD), but you’ll get them both for $9.99.
As far as I know, this is the first time a popular Hollywood movie is being made available from the studio to the living room, without a PC involved and without an intermediary like a cable operator, satellite service, Internet retailer, DVD distributor or computer company. It will be interesting to see how consumers respond to this opportunity to see a big-time movie during the period between its theatrical release and its availability on disc from Blockbuster or Netflix.
Most BRAVIA LCD televisions produced in the last two years are compatible with the BRAVIA Internet Video Link, which attaches to the rear of the TVs so it is hidden from view. You can check one out online at sonystyle.com, in any of our 42 Sony Style stores around the country, and at select consumer electronics retailers like Sears and Circuit City.
Now, I just wonder if I can get some buttered popcorn streamed to my living room as well.
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