Sony Brings "Hancock" Direct from Hollywood to Your Home

by Team Sony 10/14/2008

Now how cool is that? 

Sony will be streaming "Hancock," this summer’s hit movie staring Will Smith, directly to peoples’ homes for two weeks, beginning Oct. 28, four weeks prior to the film’s release on Blu-ray Disc and DVD. All you need to have is a Sony BRAVIA Internet Video Link module connected to a compatible BRAVIA television, which most are these days. And depending on your broadband connection, the movie will be streamed directly in either 720p high-definition or standard-definition quality.

When you register, you will also receive a Blu-ray Disc of the movie to keep once it comes out on Nov. 11 on disc. The Internet Video movie stream (for a 24-hour viewing period) and the disc are valued at nearly $70 ($30 for the stream and $40 for the BD), but you’ll get them both for $9.99.

As far as I know, this is the first time a popular Hollywood movie is being made available from the studio to the living room, without a PC involved and without an intermediary like a cable operator, satellite service, Internet retailer, DVD distributor or computer company. It will be interesting to see how consumers respond to this opportunity to see a big-time movie during the period between its theatrical release and its availability on disc from Blockbuster or Netflix.

Most BRAVIA LCD televisions produced in the last two years are compatible with the BRAVIA Internet Video Link, which attaches to the rear of the TVs so it is hidden from view. You can check one out online at, in any of our 42 Sony Style stores around the country, and at select consumer electronics retailers like Sears and Circuit City.

Now, I just wonder if I can get some buttered popcorn streamed to my living room as well.

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  1. guest_user wrote: October 16, 2008 11:36pm

    The feature with the televisions are great to see and looks very pleasing for
    any Sony television to have! I am very happy for Sony to be the one company
    to be apart of this innovation. I think that clients will like it and when other Sony
    films are involved like Spider-Man and James Bond it will really spark A LOT of
    interest! Thanks so much for this new opportunity.

    My idea for this blog is to have have technology on Sony MP3 players that
    have the capability to record/download content from another MP3 player to the
    Sony MP3 player and also make it where this can happen as well with CDs
    and cassette tapes. Thanks so much for everything Sony!!!

  2. guest_user wrote: October 28, 2008 12:41pm

    Awesome! Perfect way to try my new JayBird Bluetooth wireless
    and my new tv. Great idea! good jobs guys!


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