Sony Supports

by Team Sony 09/24/2008

On the morning of Sept. 11, 2001,  I was in my office, which at the time was based in Park Ridge, N.J., on the phone with my Sony counterpart from Tokyo, as we were both watching the horrors of the day unfold live on CNN with the terrorist plane crashes at the World Trade Center buildings in New York (later followed by the Pentagon in Arlington, Va. and rural fields in Pennsylvania).  It was a surreal experience. Later I learned of friends and acquaintances who did not survive, as well some wonderful stories about people who did manage to live for a variety of reasons.

One of our business partners, David Paine who heads Paine PR in Irvine, Calif., is a founding member of an organization that came about as a result of the events on that tragic day. Before the month of September passes, I asked David to take a moment and offer the guest post below.

 This year, was proud to have Sony as one of our sponsors. is an initiative founded by all 22 of the leading 9/11 family member organizations.

I am one of the co-founders along with, Jay Winuk, who lost his brother in the collapse of the World Trade Center.’s mission is to transform 9/11 into an annually recognized national day of voluntary service, and give individuals and organizations the power through dynamic online networking to make a difference in the world, one good deed at a time. seeks to honor the thousands who were killed and injured on 9/11, pay tribute to the many who aided in the rescue and recovery efforts, and remember and rekindle the remarkable spirit of unity that existed in our nation in the days following 9/11.

More than a 250,000 good deeds are posted annually on the social “cause” networking Web site. The site connects people who share common cause-related interests and encourages participation in community service around 9/11 and throughout the year.  Nonprofit organizations and individuals are encouraged to set up a profile on to support organizations you believe in, start your own causes, connect with others with similar interests in community service, and stay involved throughout the year.

In addition to launching the site, partnered with ServiceNation to participate in a summit in New York on Sept. 11 and 12. More than 1000 leaders of all ages from every sector of American life came to celebrate the power and potential of citizen service, and lay out a bold policy blueprint for addressing America’s greatest social challenges. The event began with a presidential candidates’ forum on Sept. 11, where Senators McCain and Obama spoke about their views on the role of citizenship and service in post-9/11 America. Sept. 12, other national leaders spoke about the importance of service as well. These included U.S. Senators Hillary Clinton, Orin Hatch, and Christopher Dodd, New York Mayor Michael Bloomberg and California Governor Arnold Schwarzenegger. Also attending were Leonardo DiCaprio, Toby MacQuire, Alicia Keys, and Jon Bon Jovi among others. thanks Sony Electronics for donating 30 DCR-SR45 Handycam camcorders to the ServiceNation youth leaders who have been posting video blogs to their profiles on, capturing the community service projects they are organizing leading up to the ServiceNation Day of Action on Sept. 27.


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  1. guest_user wrote: September 25, 2008 1:17pm

    Its good to see a company like Sony help out with these associations. Not only does it help people,
    but it furthers user generated content. Its not directly connected to Sony, but the idea of having
    ordinary people video blogging and contributing to a bigger idea is something that seems to be
    distinguishing products like Google’s Android from Apple’s iPhone. I don’t know why, but this made
    me think of Crowdsourcing.

  2. guest_user wrote: September 26, 2008 12:36am

    Thanks for the great post Mr. Clancy and Mr. Paine! I really appreciate seeing
    some of my favorite companies give back and be upstanding citizens in the
    business world like Limited Brands (parent company to Victoria’s Secret and
    Bath & Body Works) and JP Morgan Chase & Co. I feel like Sony is authentic in
    their social responsibility and look forward to seeing the great dividends paid
    for the work placed but community ventures like what Sony has going on. Best
    wishes to the kind men and women who are working in this effort. Thank you
    for caring and giving.

    My idea for this blog is for Sony to have a buy back or an “E-cycle” drive
    where used electronics in good shape can be donated or purchased or a
    Sony voucher can be given and for electronic items given at authorized
    locations like Sony Style stores and it will be to use to give back to the
    community. It can be used in various purposes for the community and it can
    include any brand of electronic or it may be limited only to Sony to ensure
    commitment and further promotion of our brand while caring and giving at the
    same time.

  3. guest_user wrote: September 26, 2008 5:45pm

    I just love hearing stories about my favorite company…Sony

  4. guest_user wrote: November 11, 2009 10:41am

    Nice post,

    It is very inspiring,

    Keep up the good work


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