I’m here in the Aloha State this week for the 40th anniversary celebration of Sony’s operations in Hawaii. As part of the festivities, we announced the establishment of the first two electronics recycling centers in Hawaii in connection with the national Sony Take Back Recycling Program. The first centers will be located on the big island Hawaii in Kona and Hilo.
During the press conference to make this announcement, we also premiered some recycled Sony ads. Basically, we are going to be recycling or airing old Sony television commercials and running old print ads to encourage people to recycle their old consumer electronics products. I think they are pretty clever. Sony had some humorous advertising back in the day.
Feel free to let me know what you think.
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