Sony Recycles Old Commercials

by Team Sony 05/14/2008

 I’m here in the Aloha State this week for the 40th anniversary celebration of Sony’s operations in Hawaii.  As part of the festivities, we announced the establishment of the first two electronics recycling centers in Hawaii in connection with the national Sony Take Back Recycling Program. The first centers will be located on the big island Hawaii in Kona and Hilo.

During the press conference to make this announcement, we also premiered some recycled Sony ads. Basically, we are going to be recycling or airing old Sony television commercials and running old print ads to encourage people to recycle their old consumer electronics products.  I think they are pretty clever. Sony had some humorous advertising back in the day.
Feel free to let me know what you think.

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  1. guest_user wrote: May 14, 2008 11:55pm

    Aloha Rick, welcome to Hawaii. It’s great that Sony is starting up a recycling
    program. I have an old TA-1055, which I bought back in 1971, which I’d like to
    drop off. You said that the program is starting out on the Big Island, which is
    great, but as the population of the island is a small total of the State of Hawaii,
    when will Sony set up centers on Oahu?

    And say ‘Hi’ To Don Kim for me. He was the accounting manager when I was
    with Sony back in the late ’70′s, and now he is the head honcho in Hawaii. I
    think my sales manager back then, Jack Ezra, must of been spinning in his
    grave when Don was promoted, as the two never got along. LOL

  2. guest_user wrote: May 16, 2008 11:59am

    Aloha Clint,

    I’ll be sure to pass along your greetings to Don Kim, who is now on his way to an enjoyable and well-deserved retirement. (I enjoyed your brief story about

    As for recycling centers on Oahu, we are still working on it. Hawaii is especially challenging as I’m sure you know because of the transportation issues associated with shipping the waste back to the Mainland for the final recycling. But we will get there eventually as our ultimate goal is to have drop-off locations within 20 miles of 95 percent of the U.S. population.

    All the best.

  3. guest_user wrote: December 30, 2008 1:53am

    Been looking for some info on an old sony commercial which was aired probably in the 90′s about
    digital walkmans (CD) and the theme throughout the commercial was “YOU WILL”…talking about new
    ways you will be able to listen to your music your way. What is bugging me is the electronic guitar
    song which is playing in the background which has no words other than some moaning/singing tones
    with the music towards the end. I believe it is a tail end of a classic rock song but cannot
    remember the group or song title. Any idea’s?

  4. guest_user wrote: January 13, 2009 6:11pm

    Rick, I’ve also sent an e-mail on this. I earned my SAG card on a Sony spot in
    New York back in the early 90′s, and was wondering how I can get a clip for my
    reel. I was one of the window cleaners in a holiday spot with Tony bennett,
    featuring black helicopters flying through several vignettes, and changing the
    music on whatever Sony product which happened to be featured, from what it
    was playing, to what the helicopters were playing, sort of a Valkries/Apocoplypse
    Now theme. I believe the agency was out of Chicago, and the commercial
    director out of LA at the time. Thanks for your help. Pat (e-mail enclosed)

  5. guest_user wrote: November 9, 2009 1:38pm

    Does Sony have the TV ads that were aired back in the 70′s? I have been searching without sucess an ad featuring one of those 70′s hippie band with a lead female singer singing a Sony ad. I was 4 years old then and i remember a few words from the song where it says “Sony sound i love you ” or something like that.


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