It’s here! Sony’s Rolly Entertainment Player — with its artificial intelligence, dance movies, flashing lights, color displays and, of course, great sound — has finally made its U.S. debut. Check out the guest post below by Mitch Li, senior product marketing manager for the Rolly. And then visit Sony.com/Rolly or one of our Sony Style stores around the country to see Rolly’s moves and hear its music for yourself. I think you’re in for a real treat. Enjoy and let us know what you think.
Rolly is a device that is, in many ways, really hard to describe. On one hand, it’s a music player – it has 2GB of embedded memory and plays music aloud with great clarity. However, on the other hand, it’s also a robot, sharing technology that was created for Aibo products. In many ways, it’s truly an “experiential” device in that you can not only hear your music, but see it as well. It is this visual aspect that sets the Rolly apart- it really can dance to the music.
Rolly is able to dance by attaching choreography to a song. Using the Rolly Choreographer software, you can use the automatic choreography provided, or customize your own choreography to your favorite music tracks (DRM-free MP3 or AAC tracks). To automatically choreograph a song, a push of the button will accomplish this task; the software will analyze the song and assign choreography to match the beat of the music. If you’re the next big choreographer, you can try to choreograph your own routines by using the software. Because you can move Rolly in multiple ways, the number of possible moves is endless. To assist you in the process, the Rolly Choreographer software has a preview screen where you can listen to the music and watch the choreography performed by an animated Rolly. Whether you choreograph the music yourself, or have the software choreography it for you, it’s fun to watch Rolly come to life to your favorite songs.
Not only does Rolly use audio technologies that are the hallmark of Sony, but it integrates wireless technology (Bluetooth) and robotic technology from the Aibo group (noise control engineering). In this way, Rolly does integrate many of the latest/greatest technologies into one device.
Coming in two colors, white and black, the Rolly will retail for $399.99. I invite you to check one out at a SonyStyle store, or check out Sony.com/Rolly (Check back soon because we’ll have some fun videos featuring the Rolly). Based on initial reactions, we think Rolly really does deliver a fun and unique experience.
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