How long does it take you to get into a book? If I can get past the first chapter or two, I’m usually in for the long haul. Now, for those of you who made the switch from paper to ebook, how long did it take you to get used to the new format? I received my first Sony Reader a month ago, a pink Pocket Edition which goes just about everywhere I go. The transition time from paper to eInk was zero for me. It’s been a pleasure.
The Sony Reader team also subscribes to the philosophy that a couple of chapters with a Sony Reader will have you hooked. They began the Two Chapter Challenge which means if you buy a Sony Reader from Sony Style, try it for two chapters, if you don’t love it you can return it within 30 days of your purchase. The challenge ends tomorrow, so if you’ve been teetering on the ebook or not fence, it’s time to try!
Find out how you can take advantage of the Two Chapter Challenge from the new Sony Reader Store page on Facebook. If you’re a Sony Reader fan, or just a fan of reading, make sure to hit the like button. There are some great conversations about reading and books there and if you have a story to share about your transition from paper to ebook we’d love to hear your experience.
“Sony is blazing the trail in every part of the 3D universe” said Sir Howard Stringer, chairman, chief executive officer and president of Sony Corporation to a room filled with press. Though yesterday marked the pre-sale availability of Sony 3D BRAVIA televisions Sir Howard reminded the crowd of Sony’s deep involvement in all things 3D, including Sony 3D broadcast equipment used to film movies, 4K projection systems in thousands of theaters across the country and a dedicated 3D Technology center on the Sony Pictures lot which serves to educate the industry on 3D technology.
“For this to be successful, content is always the king in terms of products” said Stan Glasgow, president and COO of Sony Electronics. He added that Sony will develop 85 sporting events in 3D with ESPN over the next year. ESPN will launch ESPN3D its first 3D channel this Friday and show a number of FIFA World Cup matches in 3D throughout the next month.
Sony Pictures will continue to bring quality 3D moves to consumers. “A television set without content is like a car without gas, soccer without a ball and a refrigerator without food” said chairman and CEO of Sony Pictures Entertainment, Michael Lynton. The room got a sneak peek at what’s ahead for Sony Pictures in 3D including Men In Black III and Spiderman in 3D coming out this fall. If you buy a Sony 3D ready or enabled BRAVIA you will also get a copy of Sony Pictures Cloudy with a Chance of Meatballs on Blu-ray 3D once your BRAVIA is registered.
The availability of stereoscopic 3D gaming on Playstation 3 was also announced. “3D gaming is the most anticipated technology this year” said Jack Tretton, president and CEO of Sony Computer Entertainment of America. To celebrate the availability of Sony 3D BRAVIA televisions, Playstation is offering a voucher for 4 free stereoscopic gaming experiences with purchases of a 3D enabled BRAVIA television. Earlier this year a free firmware upgrade was made available to PS3 owners making the Playstation 3 the only console on the market that can support full stereoscopic 3D gaming.
Sony 3D ready and enabled sets became available for pre sale yesterday and you can learn about the various BRAVIA models, delivery devices like Blu-ray players, pricing and purchase information from fellow blog editor, Gina Campbell’s look at Sony 3D devices available at SonyStyle.com.
At Sony Style’s flagship store in New York City last week, a room full of bloggers, local press and people curious about 3D were treated to a full demo of Sony’s new 3D HDTVs. Right now, Sony Style Stores are the only place you can demo Sony’s 3D televisions and many people took advantage of the opportunity at the event during Social Media Week.
It was amazing to watch people put on the active shutter glasses and react like kids in wonder at something they’re seeing for the first time. This was the case over and over again as even the skeptics of 3D for the home were in awe.
Here’s a video of the event and the reactions people had as they watched everything from a clip from Sony Pictures Cloudy with a Chance of Meatballs, a FIFA soccer match, and PlayStation game previews in 3D. My favorite moment of the night was watching one attendee reach out and try to grab the image she saw coming at her! Even in the middle of a loud event with lots of people, the experience is so immersive that it can draw that kind of reaction.
You can also see Sony 3D at a Sony Style Store near you. There are 44 stores across the country so we hope you’ll visit one. We’ve set up Twitter kiosks stations so you can tell us what you think in real time.
Thank you to those who endured the cold New York weather to experience Sony’s 3D. Make sure to check out the photo album from the night and tag yourself in the pictures.
CES is just about a week behind us but we wanted to show you some of the behind the scenes work that went on before and during the show.
At 25,000 square feet, the Sony booth is the largest on the floor, compete with a theater that hosted live performances and a tower where broadcasters provided updates throughout the show.
Planning takes about a year and building the booth takes several weeks. I was able to get a quick tour from Dan Nicholson and Mark Woudsma, two members of Sony’s events production team. During the show they took me behind the scenes so I could share this inside glimpse.
Happy New Year everyone! The biggest event of our year is just a few days away. Sony Electronics, along with many tech and gadget enthusiasts, are thinking about the Consumer Electronics Show in Las Vegas. This year, 2010, marks Sony Electronics 45th year at the show and from what I’ve heard, the Sony Electronics exhibit, is one of the largest on the show floor and a favorite among attendees year after year.
If you’ll be at CES, stop by the Sony Electronics booth #14200.
For those of you who can’t make it, we want to make sure you get a chance to experience Sony at CES so we’ve made some special arrangements:
Be a part of the Sony Electronics Press Conference LIVE Wednesday, January 6th, 2010 at 4:15PST! Login to one of these sites to be a part of the experience:
We’ll also be updating the Sony Electronics Community site daily with highlights from each day and photos and videos from the floor. And look for regular updates from the show on Twitter where you can follow our news by searching for #SonyCES. Find new photos daily on our Flickr page and videos on YouTube.
If you’re on twitter, send questions about the Sony products you want to know more about to @sonyelectronics or leave your comments here on our blog.
