Posts Tagged ‘Sony Style’

VAIO

Which VAIO would we recommend and why?

By: | Posted: 9/09/2010

Labor Day is over and there’s no question it marks the end of summer. The sky darkens quicker, the weather is cooler and school bells are ringing again.

Some people are prepared. Backpacks are loaded up and pencil stacks line the hall closet.  For others, it’s more of a last minute deal snatching up the essentials days before and filling in the rest slowly. Hey, I don’t judge. Both approaches have their benefits.

For school or home, if you’re in the market for a laptop and are considering a VAIO, first – thanks for thinking of us. I mean that. You have a lot of choices out there and we appreciate you checking us out. Often we get the question, “what computer would you pick?” The answer is always “it depends” and it really does. Honest to goodness. Here’s our best take at tackling the question.

For Gaming

If someone asked us for a gaming computer, the VAIO F series would immediately come up. The F series is built for quickness and multi-media. It sports the new Intel Turbo Boost technology13, along with an Intel Quad Core i7 processor – meaning very fast. The F series can be custom built so gamers can opt for the powerful NVIDIA GeForce GT graphics card (330M GPU). This card is designed to optimize laptop gaming and plays at high resolutions and fluid frame rates. This card also includes their PhysX technology which enables hyper-realistic game play.The F series has a full HD 16.4” Widescreen display (measured diagonally; 1600X900 or 1920X1080 Full HD resolution)

For viewing photos & videos and basic editing

First if you’re a graphic designer, the F series is also a system to check out. If you’re a person that frequently views photos & videos online or who does some basic photo editing, the VAIO EA is a nice option. The EA can be customized and includes dedicated graphics courtesy of ATI Mobility Radeon with up to 512 MB3 of VRAM on select models.  For a limited time, select EA models sold at Sony Style also come preloaded with an extra Adobe software bundle that includes Photoshop® Elements 8.0, Premiere® Elements 8 and Acrobat Standard 9.0 (a $448 value).For internet video fans, the EA series offers up to 512MB dedicated video RAM with an optional optical Blu-ray drive. It has Intel® High Definition Audio with a 14” widescreen display (measured diagonally).

For something basic

My mother-in-law has asked me this before. Sometimes you need a computer that’s fast and easy to use but at the same time may not need extras that gamers or media buffs may need. In this case, we’d recommend the VAIO EB series. It’s large color range makes it extremely personal, and it can be configured to include a Blu-ray disc drive and an Intel Core i5 processor meaning its fast for all the basic use cases. Laptop Magazine liked this one too as they awarded the EB series as a “top back to school” notebook. Other affordable options can be found on our Sony Outlet for refurbished models. All refurbished products and accessories in the Outlet are restored and tested by Sony.

For a Sony geeked out computer

Our flagship model for our Sony fans out there would be the VAIO Z series. And for the executives out there who need powerful computing on the go, this is a laptop to look into. First performance: The Z is customizable with processor options up to a2.66GHz Intel® Core™ i7-620M processor with up to 3.33GHz using Intel® Turbo Boost Technology4. It offers up to 4MB L3 Cache. In storage it offers up to a 512GB (256GBx2) Solid State Drive with RAID 0 technology available and up to 8GB DDR3 SDRAM-1066.The Z was designed to be massively mobile. In addition to the built in GPS technology,  it’s encased in multi-layered carbon fiber, has a scratch-resistant LCD panel, durable solid state drive and a seamless aluminum keyboard panel. It has an LED-backlit 13.1″ screen with available Full HD 1920 x 1080 resolution, along with 100% color saturation.

When it comes to buying, I always recommend doing your homework. Customer reviews are always helpful and you can find many on sites like  CNet and SonyStyle.com.


So which VAIO would you recommend and why….and maybe score a free VAIO sleeve in the process.

I’ve got 20 VAIO sleeves (designed to fit notebooks with an LCD size of 15.5(diag.) and under) so the first 20 people to post a comment in this post telling me which VAIO computer currently offered on SonyStyle.com you would recommend and why will get a sleeve sent their way.

Be sure that when you post your comment, you enter your real email address in the email field below (not in the comment area). Without a valid email address in that field, I won’t be able to reach you!

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Cove

A Conversation with Brook Aitken, Director of Photography

By: | Posted: 8/30/2010

Brook Aitken is a second generation director of photography and frequent user of Sony’s professional video equipment.  Though Brook is almost always behind the camera, he has been involved in film making for globally recognized brands and more recently the award winning documentary, The Cove. And this isn’t just one of those statements when “award winning” means voted ”most likely to succeed” by the senior class. We’re talking Academy Award for best documentary, Sundance film festival winner, VH1 people’s choice winner and 13 other international awards.

Brook used various Sony camera models in filming The Cove and was featured on Sony’s professional site, VideON, for his work. I had a unique opportunity to chat with Brook a little bit about his experience working on the film and what advice he could offer amateur to aspiring filmmakers.

Your dad is in the business right? How and when did you know that you wanted to be in film?

Yes my father is an old time filmmaker. He used to drag me off to work everyone in a while and I didn’t really care for it.  It wasn’t until just after high school he put the camera in my hand (Arri S 16mm) that I got the bug.  I was suddenly excited to do what my Dad was doing.  I then enrolled in film school to learn the other side of the art.

It’s a pretty intense film. You’re making a film but at the same, it was almost like a mission to capture the story since so much work went into uncovering this story. How were you able to achieve the artistic angle of shooting the film with the operations and truthfully emotions involved with obtaining the info?

Good question I am still asking myself the same thing.  I grew up a bit of an adrenaline junky not afraid of much and having almost died in one near death accident. I think fear is just a matter of measuring risk and being comfortable with the risk and knowing how much control one has in the situation. I had my passport and a large sum of cash on me at all times & felt I could escape if need be.  I knew I could make my way out of any physical confrontation and had all the plan B’s scenarios rehearsed. There wasn’t too much room for emotions to get in the way  of what we were trying to accomplish. At times we were motivated by the bigger picture of what we were doing and other times we were motivated by the horror of what was happening with the dolphins right in front of us.   It was just a matter of keeping my head about me and focusing on the shot at hand, while keeping the other eye open watching for danger. This allowed our team to work on the beauty shots in our “down time” and to keep it all together in “go time”.

You had hidden cameras, underwater equipment, etc. How did technology play a role in being able to shoot this film the way you did?

Technology was a huge part of the film. We had thermal FLIR cameras, underwater cameras/hydrophones, hidden rock cameras, mini helicopter cameras, you name it. We were planning ahead with what we wanted to do but really having to improvise everything in the field, almost making it up as we went along. At one point we were literally going to the hardware store daily for supplies to rig cameras and built housings and modify existing technologies. Out hotel rooms were like cluttered science laboratories.


What Sony cameras were used and why?

We used the XDCAM 350 series for HD quality and great optics. Also we bought 4 of them so we couldn’t afford that many 900′s with lenses. An F900 was used for a few misc shots in other locations that were controlled and safe. We would mount several XD cam cameras for time lapses in places that were legal like the local fish markets  while using the other two at night on covert missions.  This also served as a good decoy for suspicious police who never knew we were armed to the teeth with cameras.  Many of the smaller cameras were tape based and others recorded to hard drive depending on their use/need.  The hidden rock-cameras had to be able to record for 6-10 hrs  after we planted them and hit record in the cove.  We had them hot rodded out with larger drives and batteries.

What was the most difficult shot to get during filmmaking?

The footage in and around the actual cove was the toughest to get. We had to scale razor wire fences, steep rock cliffs and hide out all night in camo in the bushes. Trying to stay hidden and still work the cameras and line up an unobstructed shot was not always easy.  At times we had flashlights from guards come right across us and other times massive search lights from boats below would scan the area looking for anyone before they did their dirty business in a few hours.

For the beginning filmmaker or film students, what advise can you offer them? If there anything you know now you wish you knew then?

The thing I wished I knew when I was a student was to remember that I know nothing.  I used to think I knew a lot more than I did and I think that hurt me.  I was all charged up with book smarts and scholastic knowledge but I didn’t realize that working on a set or out in the real world was very different.  I am still picking up little tricks or bits of knowledge every time I am on a job so keep open mind open. Try to be a sponge, a very absorbent and eager one.

If you could have any gadget (even not yet invented), what would it be?

My favorite gadget would be “instant playback with hindsight”. Sort of like instant playback with retrospective feedback. I often look at work I have done and think about how I could have done it better.  If I could have fixed this part of the shot or done this differently or light something a little better or how could I miss this or correct that mistake…

** Brook on location in Columbia working on another film.

Great gadget & thank you Brook for sharing with us .We look forward to checking out your future films. You can learn more about The Cove here , visit Brook’s site, and if you have questions for Brook about his film making experience or his Sony cameras, feel free to post.

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PIIQ

New Videos & Events PIIQ Fan Interest

By: | Posted: 8/18/2010

Did anyone get that? If you haven’t yet checked out Sony’s freshly dipped PIIQ headphone line, it’s worth giving a look. These headphones have been featured quite a bit in the blog world and have recently laid upon the heads of the talented P Rangers $ Jerk and skater, Chaz Ortiz at the Boston Dew Tour event. PIIQ has been posting videos (for internet eyes only) and have been working with indie bands and fashion sites for “Music Mondays” and “PIIQ pairs”.

When it comes to videos, PIIQ has broken the mold producing some fabulously off the wall commercials. Random? Yes. Strangely entertaining. I’d have to say yes.

Which one is your favorite? Mine I think is the toaster one.


You’ll also want to check out this video featuring P Rangers $ Jerk. PIIQ seamlessly moves with thier moves as they bust out some tricks I couldn’t do on my best day. Don’t know about you but I think they could out dance SYTYCD contestants.

And there’s also some events where you can spot PIIQ headphones. Upcoming destinations include Salt Lake City and Las Vegas.

If you feel like you’ve missed the boat on this one, not to worry. There’s always updates so be sure to fan thier new Facebook page. In fact, the first two people to check out PIIQ’s facebook page and come back here posting a comment below with your favorite PIIQ Facebook page wall post gets a new pair of PIIQ headphones as your entry into PIIQ fandom. It’s the Qlasp model which by the way have a unique design that clips onto your ear in a whole new and ultra comfortable way.

Remember commenters – be sure to be specific (or it doesn’t count) and if you’re entering a guest post don’t forget a valid email address or I can’t get a hold of you (not in the post itself please). Good Luck!

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X10phone

Xperia™ X10 Reservations hit SonyStyle.com

By: | Posted: 8/12/2010

Mad props to the Sony Ericsson team & AT&T for bringing the Xperia™ X10 to the US. This has been a long awaited launch here and I have to say I’m thrilled to finally reserve one at SonyStyle.com or by visiting your local Sony Style store.

This phone is really great for are people who are in the market for a smartphone or for people ready to ride the Android wave (no pun intended). It’s sleek, lightweight and has a special feature that I personally like but isn’t mentioned much. Real toggle buttons (the home, back, function keys). On days where I’m desperately multi-tasking, real buttons can be much easier to use than a touch screen version.

Okay so the real meat of the X10. It boasts a 4 inch touch display (measured diagonally), a 1 GHz processor and a GPS. Meaning it can basically run like a mini mobile computer.

It has an 8.1 megapixel camera built in which means it holds its own against some digital cameras currently in the market. The phone comes with a 2 GB in box microSD™  memory card but you can use up to a 32GB card. In fact, for a limited time, mobilephiles that reserve an X10 with Sony Style can snag a free 8 GB Sony microSD™ card with purchase. Fancy that.

It’s got built in wi-fi but because this is an AT&T phone, you can also get access to the AT&T hot spots around the country. Most popular locations being over coffee (wink wink). And with wi-fi you can post to Facebook, tweet from the phone, access your email, upload video to YouTube, etc.Having an Android™ OS from Google lets X10 owners take advantage of apps in Google’s Android Market™ so if there’s an app for it, you can do it. Additionally the phone comes pre-loaded with two signature apps exclusively from Sony Ericsson: Mediascape and Timescape™.

Mediascape takes all your media (photos, videos, music) from the many accounts you might have on the net (Facebook, Picasa, etc.) and centralizes the content for you. So let’s say you have some photos on your Facebook page but also on your Picasa page. You can browse, search and play without having to dive into each separate site or account. I especially like this feature b/c it’s hard enough to do that on a computer and now I can cruise one place for all my media vs. eight or nine. In a music example, if you’re listening to a song, you can press the Infinite button and it can pull info about the artist from your X10’s memory or even Google or YouTube.

Timescape™ is a utility based app for the ultimate multi-tasker. In daily life, you’re checking email, tweeting, posting to Facebook, sending a text, and the list goes on. With Timescape™ you no longer have to separately dive into each function. Your interactions are organized chronologically so whether it’s a tweet, email, or text, all of these messages to you show up chronologically in on one screen.

For jet setters or people who are planning an overseas trip, the X10 is a GSM phone which means it works in most areas outside the US. Though carriers of non-GSM phones offer solutions, it can sometimes mean heading to a store to switch out your phone for a loaner and then going back to return it.

Now for our HowardForum friends, I understand. This isn’t the geek grabber but although it doesn’t have the latest food released updates, it does already have many of the features out with Eclair and Froyo such as native EAS support, built-in speech to text, email folders, 2-way calendar sync, GAL, password # failed attempt, and local/remote device wipe. According to the Sony Ericsson website, you can expect an OS update in select global markets later this year.

If you’re interested in checking out the camera in person, Sony Style stores have the exclusive preview. You can reserve your phone either at a Sony Style store or on SonyStyle.com for about $130 (excl tax) with the purchase of an AT&T two-year service agreement and minimum smartphone data plan. That’s a great price on the scale of smartphones. Don’t worry if you’re eligible for an upgrade, this applies to you too. For a limited time, Sony Style reservations also get the free Sony 8GB microSD memory card with purchase so that’s the source code scoop. You can check out the press release for all the information including any restrictions that may apply.

What are your thoughts on the X10? If you have a chance to check one out, let us know what you think!

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VAIOJ

New VAIO PC Line Up On Sony Style

By: | Posted: 6/08/2010

Today Sony Style posted a slew of new VAIO PCs on the website. A few resemble those seen in other countries (and requested in the US), one you’ve probably read about and one that’s entirely new.

The first in the lineup of new gadgets are the new E series models. Similar to the models offered in Europe, these new ones feature the same color options and personalization you expect from an E but now available in a range in screen sizes and smaller slick keyboard skins to boot. The EA is the smallest of the E family. Coming with a 14” screen, the EA is a compact but powerful machine that’s good for users looking for a multi-use system + entertainment capabilities while traveling.

Compatible with the new Intel Wireless Display technology that allows you to wirelessly project from your PC to your TV* , it boasts an available Intel® Core™ i5-540M processor, up to 500GB(700rpm) hard drive, up to 8GB memory, available Blu-ray Disc player/burner and an option for ATI Mobility Radeon™ HD 5470 GPU graphics card (512MB VRAM).

Offering similar specs but with a 15.5” screen, the newer EB model is just as good as its previous version but now comes with Intel Wireless Display.

The last addition to the E series lineup is the VAIO EC model.

With a 17.3” screen, it’s currently available in matte black, but all 5 keyboard skin colors are available. 1 GB gfx card is an option here which provides that extra performance boost for gamers and video editors. Options include up to Intel Core i5-540M processor, up to 500GB (7200rpm) hard drive, memory up to 8GB, optional Blu-ray Disc player/burner, and available ATI Mobility Radeon HD 5650 GPU (1GB VRAM) graphics card.

While having so many options can be fun, in the past shopping online hasn’t really allowed for the mix and match experience. That’s since changed. With the announcement of these new E series models, Sony Style revamped the VAIO E page to include an interactive widget that lets shoppers try out different colors, keyboards and cases. A more in depth tour of this widget to come soon. For today, it’s all about the machines.

With the immense popularity of the L series touchscreen came the request for a smaller version. Behold the VAIO J series touchscreen All-in-One desktop.

Perfect for a small space, it has a 21.5” Full HD (1920×1080) (16:9) display plus offers the same aesthetic, less-cordy look as its big brother, the L. Starting at $1099.99 and including a Blu-ray Disc player, it has an available Intel Core i7-620M processor, up to 6GB memory, and an option to include an NVIDIA® GeForce® 310M (512 MB Dedicated) graphics card.

And (finally) on SonyStyle.com, the new P series is still a stylish go-anywhere PC but now has an onscreen touchpad, multiple orientation, a new design, & bright new colors: electric orange, neon green, hot pink, icy white and classic black. Rather than go into detail, you can check out my fellow blogger Sukhjit’s video.

So that’s the line up for today. Whatcha think?

* with use of NETGEAR® PTV1000 Push2TV Wireless TV Adapter for Intel Wireless Display, available on SonyStyle.com for $99.99.

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