Posts Tagged ‘Sony Electronics’

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Sneak Peek: New Sony Camcorder in Development

By: | Posted: 5/11/2010

Drum roll please. This video is a very early look at a AVCHD high definition camcorder featuring an interchangeable lens system still in development at Sony. The details are few, but we can tell you it will be equipped with the same “Exmor” APS HD CMOS sensor used in Sony’s newest digital still cameras, models NEX-5 and NEX-3.

In addition, the camcorder will be compatible with “E Mount” interchangeable lenses developed for NEX-5 and NEX-3, and also the wealth of “A Mount” interchangeable lenses from the existing “α” DSLR camera lineup via a mount adapter.

Look for this new HD camcorder later this fall.

Interchangeable Lens HD Camcorder

Conceptual Mock-up of the Full-HD Camcorder under Development

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Sony at NAB is quite a production

By: | Posted: 4/02/2010

On April 12 – 15,  broadcast and video production professionals will converge in Las Vegas for the biggest show of the year, the 82nd National Association of Broadcasters Show (NAB). Sony will once again have the biggest presence on the show floor. 

Like the movie “Avatar” (shot with Sony professional cameras,  by the way) Sony’s exhibit at NAB is a vibrant production that brings together sweeping visuals, cutting-edge technology and the most creative minds in the industry. If you have not been to a show of this kind or been involved in a production this size, you may be surprised to know it takes 12 months to plan and six months to prepare for the production that is “Sony at NAB”. 

In a way, our presence at NAB mirrors that of a movie shoot,
with a cast of thousands, stars (aka our new line of products), walk-ons,
producers, directors, camera operators and even grips that all do their part to
bring the event to life, and this year we bring it in stunning
3D
.  The energy spent piecing
together the 25,000  square feet of
exhibit space ensures the visual story we tell of our latest cameras,
switchers, displays and more is a cohesive and compelling one. 

 

Sony Booth at NAB 09

 

Join Sony Electronics at NAB

If you’re at NAB , come by booth #C11001 to experience Sony NAB firsthand. For those of you who won’t be at NAB you can still get real-time updates from the show by following us on Twitter @SonyElectronics.  We will be tagging our tweets #SonyNAB so when you send Sony related tweets we hope you will use the tag too. 

You can also get our status updates from the show by becoming a fan of SonyElectronics on Facebook and of course, participate and learn through the updates we post here on SonyElectronicsCommunity.com. 

Whether you can make it or not, we’d like for you to be part of the conversations so send us your questions and comments on our blog, Facebook page or twitter.  

 

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Earth Hour: Turn Off the Lights

By: | Posted: 3/26/2010

When the clock strikes 8:30 p.m. Saturday night, expect to see lights go dark around the globe for Earth Hour. Last year more than 1 billion people around the world flipped off their light switches as a way to reduce electricity for one hour and bring attention to the need for every individual to take action on climate change. 

Last year as 8:30 p.m. drew near in San Francisco, I dreaded an hour of disconnection. Since I couldn’t be online and didn’t want to sit in the dark, I unplugged, turned off the lights and went for a walk.  I have to say, I was amazed at the number of lights that were off at that hour including those on the Bay Bridge, Coit Tower and the Transamerica Building. There are a number of great pictures online of huge cities with big patches of darkness. If you took part in Earth Hour, what did you think? Is this something you might try this year? If you do, take some pictures and share them with us.

At Sony, we’re committed more than ever to be a leader in protecting our environment and promoting sustainable business practices and lifestyles. During the month of April, leading up to Earth Day (April 22) we’re planning the following “Earth Month” activities for Sony employees:

o Earth Fair at Sony Electronics headquarters in San Diego

o E-waste recycling events at several Sony Electronics locations

o Distribute “Greenfill” boxes promoting the ongoing recycling of small eWaste (cameras, phones, batteries, adapters, etc.)

o Environmental Film Festival with screenings of four different “green” documentaries at various Sony Electronics offices

 

We welcome the active engagement of our employees in our environmental efforts, both at the office and in our communities. Learn more on our Sony Green Website.  

 

 

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Sony Electronics at South By South West 2010

By: | Posted: 3/12/2010

 

This weekend we will be in Austin, Texas at one of the largest creative technology conferences in the world, South by South West. Now, you may be thinking, SXSW? Isn’t that a music festival? Yes it is, but a week before the music starts the geeks and film makers are in town for part one of SXSW, the interactive technology and film conference.  

I will send live updates via twitter from the conference, so if you’re interested, check out twitter.com/sonyelectronics. There will be five days of presentations from leaders in web development, video games and startup ideas. If you’re a Twitter fan, you’ll be interested to know that the phenomenon all started at SXSW a few years ago. 

If you will be at SXSW, make sure to find us because we have some cool Sony products to show you. I  have a new VAIO W Series mini notebook to take notes in sessions, a bloggie for video blogging, and a Cyber-shot TX-7 that I’m excited to use for panoramic shots of the crowd and of beautiful Austin.

We’re also hosting two events where we will have Sony gear for you to try. So, RSVP, come say hello and test out some new Sony gear. 

Mashable Mashbash

Buffalo Billiards

Sunday, March 14, 2010

10 P.M. 

 

GDGT Demo

Austin Music Hall

ADDRESS

Monday, March 15, 2010

7 P.M. – 10 P.M. 

 

 

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Sony Opens the House

By: | Posted: 3/03/2010

In the excitement of new digital imaging product announcements, Justin Timberlake’s William Rast fashion show and new dash app developments I didn’t get to update you on another important annual event that happened a few weeks ago.

Every year, Sony Electronics opens our doors for Sony retailers to come learn about the newest line of products after they’ve been announced at CES. It’s an event called Open House and this year we held several events around the country, including one right here at Sony Electronics headquarters in San Diego. 

Over 500 dealers were welcomed in San Diego by a team of Sony product specialists, trainers and executives ready to explain, educate and give dealers a chance to test drive innovations like 3D TV, dash and Reader. In the video below you get a firsthand look at Open House in San Diego from Vice President of Consumer Sales at Sony Electronics, Michael Woulfe. 

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