Posts Tagged ‘Sony’

CES 11 press event image 2

Everything you need to know about Sony at CES

By: | Posted: 1/06/2012

For gadget geeks and tech fans the biggest event of the year starts in three days. The International Consumer Electronics Show (CES) – the largest electronics trade show in the World – will begin in Las Vegas. Sony always has a large CES presence (literally, we’re taking up over 30,000 square feet) and every year we host tens of thousands of people who come to get hands on time with the newest innovations.

Since we know many of you don’t have a ticket for this, the mother-of-all gadget events, we want to make sure you have a front row seat to experience the news as it happens. And for those of you who will be there with us, we have some important info for you too.

So, without further delay, here are all the ways you can get your news, straight from us, during CES.

Sony at CES

The Sony CES Press Conference - On Monday, January 9th, come back to this post or go to Sony.com/CES to watch a live stream of the show starting at 5 PM PST.  We also want you to be part of the conversation, so like last year, we’re taking your questions for a live Q & A just after the press announcements. SGNL by Sony Host, Anthony Carboni, and I will be talking with Sony Electronics President and COO, Phil Molyneux, who will answer many of your most pressing inquiries about our news. If you’d like to participate, you can ask your questions in the U-stream chat room or via Facebook®  and on Twitter™  using the #SonyCES hashtag.

  • Videos from Sony’s CES Booth – This year we also want to give you a chance to be in control of what you see from us from the show. Each day we’ll post a poll asking you what we should film that day and based on the most popular topic, we’ll create a video for you. You can find a new poll every day at 5 PM (Vegas time) at Sony.com/CES. Cast your vote by 9 AM of the following day and we’ll customize a video for you.

 

  • Sony product demos at CES - The SGNL by Sony Team has 8 shows lined up for you, each with interviews, product demos and special insight about the Sony products at the conference. We can’t tell you what they’ll be covering yet, but check back on the blog after the press conference for a post that will include all of the product videos.

 

  • Booth happenings for CES attendees – For the lucky few who are attending, we’ll have quite a bit going on at the Sony CES booth itself. Throughout the show we’ll have some special Foursquare opportunities. For the press conference on Monday, the first 10 people who check in after 3 PM, will become one of the very first owners of one of the products we’ll be announcing there. So, if you are planning on attending the press conference, get there early and makes sure you check in.  Tues – Fri, we will also be running a check-in special and we’ll give a $25 E-gift card to the Sony Store for the first person every hour who checks in.

 

We’ll also have all sorts of music events throughout the conference, including Karmin and Kellie Pickler. To get the dates and times of all the performances we will publish a full line up of the Sony CES events here on the blog.

Our overall goal with the entire conference is to give you the best Sony CES experience possible (whether that be virtually or on the floor). But we can only do it with your help. So please tell us via Twitter, Facebook and the blog about what you want and we’ll do our best to deliver.

Finally, for those of you in Vegas for CES, let us know. We’d like the opportunity to meet you and give you a VIP tour of the booth. And PS we have a special Sony sticker made just for CES, so if you come find any of the social media team at the booth, we’ll have a sticker for you as long as supplies last. See you in Vegas!



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SGNL Steampunk Screenshot

Sony’s VAIO® F Series Laptop Goes Steampunk (Video)

By: | Posted: 1/04/2012

SGNL by Sony loves to explore how technology fits into different subcultures and lifestyles. For our latest segment, we got the makers’ spirit and gave our VAIO® F Series a steampunk makeover.

What is steampunk you ask? Steampunk is an art style and a subculture that is a blend of old and new, as if the Industrial Revolution and the computer age happened at the same time. It has both Victorian and industrial aesthetics and focuses on detailed craftsmanship. Steampunk started as a literary genre and has become a full-fledged art movement.

To give our VAIO® F Series a true steampunk makeover, we called in an expert. John “Wilhem” Dunn has been steampunking gadgets for the last few years. An aerospace engineer by trade, Dunn has always been fascinated by machines.

Watch the video below to see how it was done:

 

For our VAIO® F Series, Dunn created a custom design he calls the eCog Mercury™. The initial sketches took over two weeks just to design before a single gear attached or copper detail was soldered. The VAIO® F laptop’s 16’’ size and flat surfaces made it much easier to customize. Several different types of wood were used along with more industrial materials like brass and copper. Dunn was especially interested in utilizing the VAIO® F Series’ backlit keyboard to create an illuminated typewriter keyboard. A combination of tiny brass washers and translucent paper created the desired effect perfectly.

The gear and copper covered laptop cover was custom built to fit over the bezel snuggly, without having to use an adhesive to attach it to the top of the computer.

 

Below the functioning hinges, Dunn built a trap door just in case it ever needed to be removed for service. The end result was a true work of art that actually works*!

* Modification of your VAIO® PC will void your standard limited warranty

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a77

A77 SLR Camera Back On Order So We Take It Apart (Video)

By: | Posted: 12/28/2011

Folks can now order the Sony a77 DSLR Camera again with the Sony Store showing shipments beginning at the end of January, early February.  Ordering  help ensures a spot in the first groups to get this camera body (and glass) sent to their doorstep in the coming months. As we get more info, we will keep posting the news. To help ring in the holiday with the camera, the SGNL team invited a member of the Digital Imaging Product Team to show us the inside guts of the camera. If you’re into geeking out, this is the video for you.

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Flicke Fall Blog Post

Catching up with the Sony® Camera Club

By: | Posted: 12/23/2011

Things might be winding down for the holidays but the Sony Camera Club on Flickr is still shooting away. This week, we launched our mini photo challenge for December; winter light. We left the theme open to artist interpretation in order to inspire our photographers to be creative and so no one felt limited by the topic. Winter light can be the Aurora Borealis, way the fire looks on a cold night or your neighbor’s over-the-top holiday light display.

The Sony Camera Club also just wrapped their Fall Photo Challenge. Members from all over shared their photos of what epitomizes fall for them. These were some of the most striking, vibrant shots I’ve ever seen! It also became clear that even with a topic as broad as fall, most people think of beautiful colors. Below are the winners, as voted by the moderators. I had the chance to speak with them about their entries:

“Fall on Me” by crimsonbelt

When asked why he chose this photo for the challenge, crimsonbelt said that he thought “it would be nice to mix fall with action, motion and emotion, since my region (Balikpapan, Indonesia) has only dry fall leaves”.

“Old Harriman Shack” by kennyf9

“The photo was taken in Harriman State Park in NY” says member kennyf9. “I was out shooting the beginning of fall colors moving into my area, but it was a misty, rainy day. As I was driving down a road I had never been on before, I found this little shack just off the road”. Kennyf9 said that he was drawn to this location because of “the soft light, the misty air, and just the hint of the start of the leaves changing”.

“Fall Colors” by jscotcha

This photo was taken right outside jscotcha’s home in Roseville, CA (I’d love to have a tree like that in my yard!).

“Morningstar Mill” by sonofapreacherman

“The picture was taken at Morningstar Mill Park, in St. Catherine’s, Ontario” says member sonofapreacherman. “The Mill was built in 1872 and it overlooks a very pretty falls known as DeCew. The building in my photograph was actually a community hall that was built around the same time as the mill. It remained a community hall until sometime after 1883 when a serious fight broke out, the mill owners then closed the hall and converted it into a sawmill.

“I chose this photo because I liked the splash of fall colour in the scene as well as the reflection of the sawmill in the water. I also find the mill charming and the area is very peaceful”


“Purple Moorhen” by santanu nandy

Sony Camera Club member santanu nandy has a passion for wildlife photography. “This photo was taken at a place called Rann of Kutch, Gujarat state in India- a seasonal salt pan in the Thar Desert which attracts birds in the fall and winter”

When asked why he chose this photo to represent fall, he said that “in India we do not get the colors of fall in the tree leaves… so I used the setting sun colors to portray the fall colors in the desert.”

How did he get such a close and clear photo? “This photo was taken with me sitting in a hide and at eye level with the bird (that’s why it looks like a wide angle shot). I waited for it to be isolated from other birds and I clicked the shot”.

It was an unexpected treat that our winners were all from different parts of the world (and almost every one used a different Sony Alpha DSLR). We really got a great picture of what fall is like in different countries. Which photo was your favorite?

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Angry Birds Light Show

Angry Birds in Holiday Lights? Yes & We Show You How To Snap Them (Video)

By: | Posted: 12/19/2011

This time of year, holiday lights glimmer on just about every corner but in the last few years, massive holiday light shows have made their way onto YouTube™. One legend of home holiday light shows is Rick Turner, made known by his Guitar Hero light display online topping over 2 million views on YouTube. Yes – you could really play the game and watch your own light display on his home. Since then Rick has lent his lighting skills for more holiday light shows and even Halloween shows.

His latest creation (and a personal favorite of mine) is this year’s 2011 “Angry Birds Christmas Light Game” and interactive light show with controller and all. Our SGNL by Sony team had an opportunity to meet Rick and chat with him about his passion for light shows and the effort that goes into making something we all get to enjoy. And in the spirit of the game, we teach you how to snap away at your own local light shows using a point and shoot camera. With easy settings you can make sure that your memory is captured.

A special thanks to Rick for both his time on our show and all the time he spends in letting us enjoy his shows. And with that, here’s our SGNL video…And for the full light show video, go here.

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