Last Spring, we kicked off the season with new and remodeled Sony Stores including the very first Sony Gallery at Westfield UTC mall. If you’ve been wondering what happened to the Sony Gallery, it is gone. But fear not; it has been expanded to a Sony Store right around the corner by Forever 21! The […]Read More
Walkman® has been a Sony classic for years and years. The latest edition, the Walkman® Sports Mp3 Player might look familiar, but this new model is packed with new features like being entirely waterproof. Seriously! Get the full scoop from Brian from the Sony Walkman® Team.Read More
Two weeks ago, the VAIO team headed to L.A. to support Design For Humanity – Billabong’s annual charity event. If you’ve seen the new boardshort-inspired W Series, you know we’ve partnered with Billabong to create the design. We also featured the colorful new VAIO at the charity event.
Find out more about the event, the charity and what inspired the design of the Imperial Lime W Series in this behind-the-scenes look at the Design For Humanity charity event by our very own Sony Electronics video blogger, Sukhjit. Hit the link for all the photos and video…[...]Read More
To help kick off the unofficial start of summer, we’ve partnered with surf wear apparel brand Billabong to bring you a unique PC design for the beach season ahead.
The all-new VAIO® W Series Imperial Lime Edition features a boardshort-inspired design and includes graphics based off Billabong’s summer ’10 collection. It also sports a…[...]Read More
We all have our favorite things. Mine: evening baseball games, ski trips and movie night. When it comes to my favorite VAIO notebook, it’s the Z Series hands down. And when I got my first sneak peak at the newly redesigned Z Series I couldn’t have been more excited.
And now, with the new Z Series available for presale on SonyStyle.com, I wanted to offer you a behind-the-scenes look at the year long project to makeover the Z Series. From carving the chassis’ core from a single…[...]Read More
Last month the Sony Style Blog reported the announcement of Sony Style’s new spring line of the VAIO Signature Collection. This is an exclusive set of VAIO models only available at SonyStyle and includes a limited production run of each model. This spring’s line includes…[...]Read More
This week we wrap up the Making of the X Series with our last two stories.
One takes a look at arguably the most important component of a notebook. Any guesses?
The other story follows an inconspicuous engineering team to discover why they were so intent on destroying as many X Series models as they could. And interestingly, they still work for Sony.
Uncover all the details after the link…[...]Read More
From the drawing board to final QA testing, the Making of the VAIO X Series takes you behind the scenes and offers you an inside look at the development of the world’s lightest notebook.
This week I reserved for what I think are some of the most interesting videos. From overcoming the incredible challenge of fitting an LCD into a 0.07 inch thin display case to reinforcing the frame, this week’s videos offer an interesting look at the detailed thought that…[...]Read More
Following up on the recent announcement of the revolutionary VAIO X Series, this 7-part video series will introduce you to the unique engineering challenges and innovative technology used to transform the X Series from concept to notebook.
This week I’ll introduce you to the Chief Project Manager and the Lead Project Engineer who offer insights into the birth of the X Series and an overview of the technology used in the X Series project. You’ll discover…[...]Read More
In this ongoing series of short conversations, VAIO designers offer a candid look into their overall development philosophies and design inspirations. From hardware to color, hear directly from them on the thought and purpose put into each aspect of design and construction and the emotions they hope to evoke from you with it.
This week’s conversation spotlights…[...]Read More