Tag: behind-the-scenes

  1. Your exclusive tour of the Sony Booth at CES by Team Sony 01/07/2011

    I’ve been told by many seasoned CES attendees that the Sony booth has consistently been one of the grandest  not-to-be-missed spaces at the show. This year is no different. I know a lot of you aren’t able to be at CES, so to make sure you didn’t miss the Sony CES experience our friends at [...]

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  2. Reinventing the Z: Part 1 and 2 by Team Sony 02/26/2010

    We all have our favorite things. Mine: evening baseball games, ski trips and movie night. When it comes to my favorite VAIO notebook, it’s the Z Series hands down. And when I got my first sneak peak at the newly redesigned Z Series I couldn’t have been more excited.

    And now, with the new Z Series available for presale on SonyStyle.com, I wanted to offer you a behind-the-scenes look at the year long project to makeover the Z Series. From carving the chassis’ core from a single…[...]

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  3. Behind the Scenes: Sony at CES 2010 by Team Sony 01/15/2010

      CES is just about a week behind us but we wanted to show you some of the behind the scenes work that went on before and during the show.  At 25,000 square feet, the Sony booth is the largest on the floor, compete with a theater that hosted live performances and a tower where [...]

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  4. Behind The Scenes Fun Factoid About Windows 7 Commercial by Gina 12/30/2009

    When the new VAIO L Series All-in-One Touchscreen computer launched, I had to put myself on the order list. It’s become one of our most popular models right now and you also may have seen it featured in one of Microsoft’s new Windows 7 commercials. The story aired is about “Sophie” who wanted a touch screen computer running [...]

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  5. The Making of the VAIO X Series: Part 5 and 6 by Team Sony 11/20/2009

    This week we wrap up the Making of the X Series with our last two stories.

    One takes a look at arguably the most important component of a notebook. Any guesses?

    The other story follows an inconspicuous engineering team to discover why they were so intent on destroying as many X Series models as they could. And interestingly, they still work for Sony.

    Uncover all the details after the link…[...]

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  6. The Making of the VAIO X Series: Part 3 and 4 by Team Sony 11/06/2009

    From the drawing board to final QA testing, the Making of the VAIO X Series takes you behind the scenes and offers you an inside look at the development of the world’s lightest notebook.

    This week I reserved for what I think are some of the most interesting videos. From overcoming the incredible challenge of fitting an LCD into a 0.07 inch thin display case to reinforcing the frame, this week’s videos offer an interesting look at the detailed thought that…[...]

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  7. The Making of the VAIO X Series: Part 1 and 2 by Team Sony 10/30/2009

    Following up on the recent announcement of the revolutionary VAIO X Series, this 7-part video series will introduce you to the unique engineering challenges and innovative technology used to transform the X Series from concept to notebook.

    This week I’ll introduce you to the Chief Project Manager and the Lead Project Engineer who offer insights into the birth of the X Series and an overview of the technology used in the X Series project. You’ll discover…[...]

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  8. Inside The VAIO7 Experience in NYC by Team Sony 10/16/2009

    There’s no doubt that last week’s VAIO event in NYC was packed with exciting news and amazing performances. Located in Midtown, Guastavino’s was the perfect location for the event with its stunning 13 foot windows and massive cathedral-like mason archways, it all created a dramatic backdrop for both Cirque Berzerk’s performance and the new VAIO PC announcements.

    Hit the read more link to check out a recap of the event including video demos, celebrity interviews and photos…[...]

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  9. Live Update From NYC Event by Team Sony 10/07/2009

    It’s loud, crowded and so many things happening all at once. I’m not sure which way to turn – there are so many interviews and photos I want to bring you.

    With the new product announcements behind us, the event is in full gear. In one section of Guastavino’s huge facility – which is incorporated into the foundation of a bridge – noted urban artist…[...]

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  10. VAIO Breaking News: New X and CW Series Notebooks Announced in NYC by Team Sony 10/07/2009

    So if you caught my last post, Sony just unveiled a new touch-enabled all-in-one one.and nNow, in addition to that, two more new VAIO models have just been announced – the VAIO X Series and CW Series.

    Everyone seems very excited about the X Series – including myself. It’s unbelievably thin and…[...]

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