Press Release

Subject: A Sony Electronics News Snapshot… Straight from Sony

by Communications 05/21/2013, in Contact the Blog

Below you will find a snapshot of Sony news that is being issued bi-weekly.

Sony Electronics press releases, high-resolution product photos and media contacts are available on the News & Information web site.

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Sony Corporate News

Sony 4K Ultra HD TV Marketing Campaign Launched: In support of its new 4K Ultra HD TVs now shipping, Sony Electronics launched an integrated marketing campaign celebrating the stunning color and picture resolution of 4K. See the broadcast spot here, and read the press release for more details.

Sony’s Pins Get a Makeover:
Sony worked with Pinterest to be among the first to launch the new and more descriptive “Product Pins.” The new pins are aimed at making it easy for pinners to see key information that may help them decide if they want to click further and obtain details such as price and availability. Get more details here, and see which are the top 5 most pinned Sony products of all time here.

Sony Store in San Diego Re-opens:
The Sony Store at the Fashion Valley Mall has been remodeled with an exciting new look and feel that will better feature favorite Sony products. See more details about the redesign and re-opening here.

Sony Headphones News

New Sony Headphones Introduced at Maxim Celebration: Sony X Headphones celebrated MAXIM’s 2013 HOT 100 in the heart of Hollywood, with music by world renowned DJ Vice. Engineered with an efficient acoustic design, the new MDR-X05 X Headphones feature precision 40mm drivers for a crisp, full-range audio experience that optimally reproduces today’s bass-heavy music.  Read here for more information.

Sony Digital Imaging News

Sony “Caption This” photo contest: Some odd and/or beautiful behind-the-scenes photos were taken at the new Sony 4K TV commercial shoot, and now part of caption photo contest for a chance to win a Sony NEX-3N camera by just submitting a witty and insightful remark about one of the photos. Read here for more details.

Sony Tablet News

AOSP is now available for Xperia Tablet Z: The Sony Tablet Z has been added to the Android Open Source Project (AOSP) code on GitHub for Xperia devices. This means that the software will be open for developers to use and contribute to as well as a way for Sony to support the open Android community.  Read here for more information.

Sony Professional Business News

Sony F65-shot film is finalist at Cannes Film Festival: Directors/Producers Kate Rees Davies and Steve Romano shot “Sticks & Stones” with a Sony F65 professional camera that made it to finalist at Cannes Film Festival. The short film was the team’s first F65 experience and also their first digital cinematography effort. Both came away thoroughly impressed by the technology, with an appreciation of how the Sony flagship camera is a perfect fit even for low-budget productions. Rees Davies and Romano will use the F65 again on their next collaboration.  Read about it here.

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