New FDR-AX33 is First 4K Camcorder to Feature Balanced Optical SteadyShot™ Stabilization
About 30% smaller and 20% lighter than the current FDR-AX100 4K Camcorder introduced at CES 2014, the new FDR-AX33 features impressive Balanced Optical SteadyShot™ (B.O.SS) image stabilization and 4K 100Mbps high-bitrate recording, bringing new levels of performance to the consumer camcorder market.
“As the popularity of 4K continues to skyrocket, consumers are constantly searching for new and different ways to enjoy the platform,” said Patrick Huang, director of the camcorder business at Sony Electronics. “Our new AX33 Handycam brings the wonders of 4K personal content creation to a wider audience than ever before, delivering crystal clear 4K video from the palm of your hand. It’s the ultimate choice for families looking to capture and preserve all their precious memories in the highest possible quality.”
Sony has also introduced a lineup of new HD camcorders with upgraded specifications including SteadyShot image stabilization, XAVC S high-bitrate recording and more.
FDR-AX33 4K Handycam
The new FDR-AX33 model is Sony’s first 4K camcorder feature the acclaimed Balanced Optical SteadyShot (B.O.SS) image stabilization technology, which ensures that 4K video output is smooth, stable and blur-free at focal lengths ranging from wide-angle to extended telescopic zoom. This is particularly useful during 4K shooting, where stabilization is often a challenge due to the immense amount of data in each frame. 4K video can be recorded by the camera in the advanced XAVC S video format at an extremely high bit rate of 100 Mbps2, allowing each frame to be packed with extraordinary detail and with minimal distortion thanks to high speed sensor readout .
For the more advanced videographers, the new 4K camcorder includes a customizable manual ring and manual button that can be assigned to key functions like zoom, focus and exposure adjustments etc. The camera is equipped with a high-performance electronic viewfinder approximately three times the resolution of previous models, and a beautiful 3.0” Wide Xtra Fine LCD WhiteMagic™ display that performs admirably in all shooting environments including bright sunlight.
Post shooting, 4K video content shot with the FDR-AX33 camcorder can be played back directly on a compatible 4K television through the supplied HDMI cable, or in super-sampled Full HD is connected to an HDTV. The camcorder can also ‘trim’ 4K images from video frames, enlarging a chosen portion of the frame to fill the screen with Full HD quality. In this mode, trimming size can be changed with zoom lever or on-screen icon 3.
Also, with support of 4K still image capture, users can extract and save 8.3 MP still images from 4K movie footage without impacting the impressive 4K video quality.
Additional HD Handycams for Capturing Memories
There are also several exciting new introductions for Sony’s Full HD camcorder line-up including the HDR-PJ670, HDR-PJ440, HDR-CX440 and HDR-CX405 models, bringing stunning HD video recording and image stabilization technologies to a variety of Handycam customers.
The entire 2015 Handycam lineup features XAVC S 50Mbps high-bitrate recording4 and either Balanced Optical Steady Shot or Optical SteadyShot with Intelligent Active mode, ensuring video footage is highly detailed and blur-free.
With a widest angle of 26.8mm, the lens lets users capture large groups of subjects with ease. A built-in projector on select models allows for instant video playback of saved video on large surfaces, and an HDMI input allows the projector to play content from smartphones, tablets and other compatible devices.
Innovative New Features to Extend Shooting Enjoyment
Standard on all 2015 Handycam models, Highlight Movie Maker automatically creates great-looking short movie clips accompanied by transition effects and background music with no editing needed. Handycam picks and assembles your best shots like smile and tagged points to create short, social media friendly mp4 format videos to share with friends and family. Through use of PlayMemories Home™ software, shooters can customize the length of their highlight video to match the length of pre-installed or personally selected background music.
Also offered across most models in the range, Multi Camera Control utilizes Wi-Fi to allow a ‘master’ Handycam to control a variety of Sony’s Wi-Fi connected cameras including key functions like Start/Stop recording, zoom and other standard settings. When the ‘master’ Handycam is paired with Sony Action Cam or QX ‘Lens Style’ cameras5, it can control up to 5 devices simultaneously. Footage from all of the connected cameras can be easily combined post-shooting through use of PlayMemories Home.
Many of the new camcorders also feature Live Streaming6 capability through use of Wi-Fi and the USTREAM platform, which is particularly convenient for sharing key moments with distant friends, family and other relatives as they occur.
A summary of Sony’s five new camcorders is included below:
Sony 4K Handycam FDR-AX33
Available in February for about $999
True 4K video recording in the palm of your hand
Sony HD Handycam HDR-PJ670
Available in January for about $700
All-in-one Camcorder for all your HD needs
Sony HD Handycam HDR-PJ440
Available in January for about $400
Entry level HD camcorder with Optical SteadyShot, built-in projector
Sony HD Handycam HDR-CX440
Available in January for about $300
Entry level HD camcorder with Optical SteadyShot
Sony HD Handycam HDR-CX405
Available in January for about $230
Entry level HD camcorder for casual family use
The new lineup of Sony Camcorders will be sold at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
Notes to editors:
1 4K: QFHD 3860×2180
2 SDXC UHS-I U3 or higher is required for 4K 100Mbps recording
3 Minimum trimming size is 1920×1080
4 SDXC Class 10 or higher is required for HD 50Mbps recording.
5 Compatible with FDR-X1000V, HDR-AS200V/AZ1/AS100/AS20/AS30 and ILCE-QX1/DSC-QX30
6 Requires a Wi-Fi router or smartphone capable of tether
7 Compatible with AVCHD
Contact: Matt Parnell | Sony Electronics Inc. | email@example.com