PARK RIDGE, N.J., Dec. 11, 2013 — Sony’s newest USB flash drive is a “2-in-1” device, with dual micro USB and USB 2.0 connectors for fast and easy back-up, sharing and storing of personal content. The new drive fits most Android* smartphones and tablets so mobile consumers can transfer and view photos and videos without using cables or Wi-Fi access.
According to industry research, photo-taking is the third most common use for a smartphone, with viewing and sharing not far behind. Tablets are also finding similar use, increasing the need for multi-function devices.
“Consumers want to let a friend see the photo they just took or share a video easily with as few steps as possible,” said Viviano Cantu, director of consumer media marketing, Sony Electronics. “These new drives combine convenience, peace of mind and performance and are perfect for mobile multi-tasking.”
The compact devices are available in capacities of 8, 16 and 32 GB, and in a choice of 3 different cap colors. They join Sony’s existing line of storage and transfer options for home and mobile use, giving consumers more flexibility in how they manage personal data.
The new drives are compatible with Android* devices, version 4.0.3 to 4.3** and offer the USB On-the-Go (OTG) function, which allows portable devices like smartphones to act as a “host” when connected to other USB peripherals.
Consumers can also use the drives as additional or temporary storage for their smartphones and tablets, a storage option that’s ideal for enjoying large data files like feature-length movies or personal music libraries.
A locking cap protects the connectors from damage, dust and debris, and the devices’ metal body is durable enough to withstand everyday mobile use.
For easier operation from a smartphone, users can download the free File Manager app from the Play Store to help them easily search content stored on their different devices as well as copy, delete, playback and sort files.
To learn more, visit: www.sony.net/Products/memorycard/en_us/usbsa/index.html.
The new USB flash drives will be available January 2014 at Sony retail stores (www.store.sony.com) at the following prices:
8 GB (USM-8SA1/B) – $19.99
16 GB (USM-16SA1/B) – $29.99
32 GB (USM-32SA1/B) – $62.99
*Can be used with Android devices with USB flash drive connectivity using Android version 4.0.3-4.3, with planned future compatibility for Android version 4.4.