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SONY UPGRADES ACTION CAM FEATURES AND EXPANDS LINE OF ACCESSORIES

by Communications 04/29/2013

Record in 1080/60p and Use the Action Cam for Virtually Anything with its New Mount Offerings

SAN DIEGO, Calif. – April 29, 2013 – Sony today announced a software update to its wearable point-of-view video camera, allowing Action Cam owners to achieve 1080/60p recording and more. In addition to enhancing the camera’s high performance features, Sony is rolling out a variety of new mounts that will open up the possibilities for this powerful yet compact POV cam.

Action Cam Firmware Updates

Owners of the HDR-AS10 and HDR-AS15 can now update their gear with the latest software enhancement by simply accessing a free download at www.sony.com/actionupgrade. The new features include:

  • PS Recording Mode (1920×1080/60p)*: Allowing users to shoot smoother video of fast moving scenes with a higher frame rate.
  • Water Scene Selection: Makes video capture underwater even clearer than before with new “water mode” enabling white balance adjustment.
  • Beep Off Setting: For those who prefer to film and control their POV footage in a quiet zone, the camera is now able to adjust sound levels for the on/record trigger and settings buttons.
  • PlayMemories Mobile Seamless Mode Change**(available in June): Allows seamless, quicker upload of video content when using the Smart Remote function. Just connect the Action Cam to a compatible smartphone or tablet using the built-in Wi-Fi® to utilize the Smart Remote and after filming, upload the footage directly to social channels via PlayMemories Mobile without having to disconnect.

New Action Cam Accessories

Not only will Action Cam fans be able to utilize all of the above new features, the fresh batch of mounting solutions is sure to please videographers of all types. In addition to the suite of mounting attachments already available for the Action Cam, Sony will offer the following additions arriving just in time for summer:

Skeleton Frame – AKA-SF1

Available in June for about $29.99

  • Perfect non-waterproof solution with minimum bulk for all types of sports and activities; can be secured to goggles, handlebars, etc.
  • Tripod screw for mounting compatibilities that can be adjusted from the bottom, top and side.
  • Open system design allows full access to all connections including HDMI® out, mic and USB micro

Dog Harness – AKA-DM1

Available in June for about $44.99

  • Capture your dog’s point of view
  • Harness mounts the camera comfortably on a dog’s back
  • Adjusts to fit medium to large breeds

Surfboard Mount – AKA-SM1

Available in June for about $34.99

  • Adhesive system forms watertight bond to surfboard, snowboard, kayak, etc.
  • Supplied with lanyard and two sets of the mount and leash
  • Flexible and strong adhesion base for water-side use realizes secure attachment to curved surfaces

Wrist Mount – AKA-WM1

Available in June for about $29.99

  • Allows users the ability to adjust their shooting angle; perfect for self-filming and simple recording of any target
  • Works with Waterproof Housing or new Skeleton Frame
  • 360 degree pan

Float Mount – AKA-FL1

Available in June for about $14.99

  • Designed for a variety of water sports to prevent the Action Cam from sinking in water
  • Attached to camera with tripod screw
  • High visibility in water; includes lanyard

Ball Head – ADP-BH1

Available in June for about $34.99

  • Adjust the camera’s angle on mounts for more viewpoint options
  • Omni-directional adjustment for flexible mounting solution
  • Shorter and smaller mount with universal tripod screw system

Carrying Case – LCM-AKA1

Available in June for about $34.99

  • Semi-hard case serves as organization solution
  • Water-resistant material to repel dirt & moisture
  • Compact yet roomy enough for camera and several mounts/accessories

These accessories will be sold at http://store.sony.com, Sony retail stores and other authorized retailers nationwide.  Follow #ActionCam on Twitter for the latest Action Cam news.

*May not be compatible with some smartphones and Tablets due to spec/performance

**Mobile seamless mode change ONLY available for HDR-AS15

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