Press Release


by Communications 04/06/2014, in Professional

Pilot Program Kicks off with Combination of
Media Backbone, Optical Disc Archive and Ci Cloud Services

BOSTON, April 6, 2014 — Sony is announcing its new Content Distribution Services (CDS), beginning this month with a pilot program at Boston public broadcaster WGBH, with future plans to offer it to other public media stations. The CDS concept creates a centralized and streamlined distribution model for a broadcaster’s content. Using a range of Sony technologies including Ci Cloud distribution, the CDS model can eliminate many operational issues for an organization.

“Sony’s goal is to help broadcasters overcome the cost, resource and infrastructure challenges often associated with content distribution,” said John Studdert, vice president, sales and marketing, Sony Electronics. “The main benefit of this ‘managed services’ type of approach is it reduces the capital expenditure a facility has to commit to, and moves it to more of an operating expenditure framework.”

The Sony CDS program is designed to work with a range of third-party technologies that complement the Sony solutions, including Myers (scheduling and traffic), Crispin (automation) and Harmonic (servers).

“As a public broadcaster, our resources are always an important consideration,” said Stacey Decker, Chief Technology Officer at WGBH. “This joint effort with Sony allows us to focus our resources on enhancing our production and programming capabilities and ensures that our station has a solid infrastructure that can support the addition of new technologies.”

“This is a transformative approach to content delivery,” said WGBH Chief Operating Officer Ben Godley. “We’re pleased to create this public-private collaboration with Sony to pilot the program. It has the potential to be a model for other public media stations and we look forward to involving them.”

The Sony CDS program is designed to work with a range of third-party technologies that complement the Sony solutions, including Myers (scheduling and traffic), Crispin (automation) and Harmonic (servers).

“We are very excited to lend our 30 years of broadcast management expertise to this innovative pilot project,” said Crist Myers, company CEO and president. “Sony and WGBH have assembled an impressive team of vendors that are intimately familiar with the challenges and opportunities associated with media facilities that produce, acquire, manage and distribute content. At Myers, we focus on the end-user so, from our perspective, it’s all about the metadata, workflows, and systems integrations. The collective focus on this aspect of the project has been nothing short of impressive and will pay huge dividends as the project moves forward.”

About WGBH
WGBH Boston is America’s preeminent public broadcaster and the largest producer of PBS content for TV and the Web, including Frontline, Nova, American Experience, Masterpiece, Antiques Roadshow, Arthur, Curious George and more than a dozen other prime-time, lifestyle, and children’s series, reaching nearly 75 million people each month. WGBH also is a major supplier of programming for public radio, and oversees Public Radio International (PRI). As a leader in educational multimedia for the classroom, WGBH supplies content to PBS LearningMedia, a national broadband service for teachers and students. WGBH also is a pioneer in technologies and services that make media accessible to those with hearing or visual impairments. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards and Oscars. Find more information at

About Sony Electronics
Sony Electronics’ Professional Solutions of America group develops and manufactures video and audio technologies for a range of professional production applications –. These include broadcast television and motion picture production, live event production, event videography, ENG/EFP, digital cinematography, digital cinema, videoconferencing, medical, visual imaging, digital signage, remote system diagnostics and monitoring, and IP surveillance and security. Sony professional technologies are used in a range of market segments including houses of worship, government, healthcare, education, and hospitality, among others.

Press Contacts:
Michael Raia

Tom Di Nome
Sony Electronics

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